FINPRO - BE INSP!RED Idean Growth Story

Niko Frilander, Co-Founder April 2012 www.idean.com

We Create User Experiences! By Combining: •  a deep understanding of users and •  Interface, IxD & concept design with •  a disciplined working process Idean offers a unique portfolio of services to help its clients to create better and more successful services & products.

Idean Enterprises

Idean Design Philopsophy Next Big Things cause Disruption

•  Walkman, Google, Wii, iPhone

Disruptiveness is fueled by Desire •  DESIRABILITY + EXPERIENCES = FEELINGS

WE BRING LOVE TO TECHNLOGY!

Creating durable desire requires Discipline

•  Systematic process, effective work •  Results guaranteed

Idean by Numbers

AND

Consumer market of 40+ countries explored

IDA - Idean Design Approach

Research Concepting Visual design Coding

CREATING USER EXPERIENCES WITH & FOR REAL USERS

We are proud of Finnish Design Traditions! There are great Architects, Industrial Designers and Artists, who have given faces to Finnish Design for decades & centuries, all over the World. We utilize this Heritage and transform it into digital form – to User Interfaces and User Experiences

Idean Enterprises – GROWTH STORY

You can, YES, YOU CAN! challenge global competition by offering Your Own Strenghts to Your customers – what are those and do the Customer really FEEL them? Can You create EXPERIENCES instead of competing with price, technology etc.? World is getting smaller, but possibilities are getting bigger – WHERE DO YOU STAND? Internet, Social Networks, eShopping, References – how can You DIFFERENTIATE ?

Idean Enterprises – GROWTH STORY

World is getting smaller! Possibilities gets bigger–where do You stand?

We aimed for Global Reach:

Idean offices Helsinki,Tampere JKL, Finland Palo Alto, USA

Our partner network EMEA Stockholm, Sweden Oslo, Norway Copenhagen, Denmark St. Petersburg, Russia Hanover, Germany

Paris, France Madrid and Barcelona, Spain Milan and Rome, Italy London, UK Manchester, UK Johannesburg, South Africa

APAC Tokyo, Japan Shanghai, China Singapore Sydney, Australia Bangalore, India Seoul, South Korea

Americas New York, USA Dallas, USA San Francisco, USA 5 in South America

Engine Room of Digital

Innovations

Center of Cool

Home of Mobility

The World’s Biggest

Consumer Market

Thank You!

niko.frilander@idean.com

www.idean.com