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FISHING FOR THE JOBS TO
BE DONE
FISHING FOR THE JOBS TO
BE DONE
ANDREJ BALAZ SENIOR UX DESIGNER AT THINK MOTO
@DESIGNAMYTE
THE SWITCH: THE MOMENT WHERE THERE IS AN EXPLICIT CHOICE
TOWARDS A NEW SOLUTION.BOB MOESTA, CHRIS SPIEK FROM THE REWIRED GROUP
INTERVIEWING SWITCHERS HELPS TO HIGHLIGHT THE CRITERIA PEOPLE USE
TO HIRE OR FIRE A PRODUCT.
REAL STORY
INTERVIEWING SWITCHERS HELPS TO HIGHLIGHT THE CRITERIA PEOPLE USE
TO HIRE OR FIRE A PRODUCT.
REAL STORYTRADE-OFFS
INTERVIEWING SWITCHERS HELPS TO HIGHLIGHT THE CRITERIA PEOPLE USE
TO HIRE OR FIRE A PRODUCT.
REAL STORYTRADE-OFFS
CONSIDERATION SET
ANXIETYOF THE NEW SOLUTION
HABITOF THE PRESENT
BU
SIN
ESS
AS
USU
AL N
EW
BE
HA
VIO
UR
PUSHOF THE SITUATION
PULLOF THE NEW SOLUTION
YOU
I’m not putting in any real energy, but I start
noticing options
I’m investing energy and time into finding a
solution.
I’ve narrowed my options to two or three. I understand my crieteria.
I’ve used it for a while and I understand if it does the job or not.
I’ve had enough. This needs to get
solved.
If I don’t get this solved by a certain time, it’s not going
to be good.
I’ve paid money. There is no going
back. I’ve comitted.
CONSUMING YAY OR NAY
ACTIVELOOKING
DECIDING
EVENTONE
EVENTTWO
PASSIVELOOKING
FIRST THOUGHT
What I have might not be working
anymore
JTBD.INFOALAN KLEMENT
JOBSTOBEDONE.ORGCHRIS SPIEK, BOB MOESTA
#JTBD
ANDREJ BALAZBALAZ.DE
@DESIGNAMYTE
JTBD.INFOALAN KLEMENT
JOBSTOBEDONE.ORGCHRIS SPIEK, BOB MOESTA
#JTBD
ANDREJ BALAZBALAZ.DE
@DESIGNAMYTE