Franco’s Italian Restaurant

Visual Inventory

Design by Kathleen Sutherland

Visual Inventory

Hello Fred,Web site design has a lot to offer; however, it can be overwhelming. I have compiled some elements and suggestions that may be helpful for us while we design Franco’s new website.

Let’s get started!

Concept A great website starts with a great concept. The concept behind a design acts at the foundation that everything other design choice is built upon.Great concepts help to capture the user’s interest and it also communicates your company’s identity.

ConceptFlat design is minimalistic. It emphasizes usability which makesit easier for the user to navigate around the website. It has clean and open spaces with crisp edges andbright colours. Do you think that ease of use would be beneficial for your customers?

Flat Design

www2.saabparts.com/sv-se/sweden/

ConceptResponsive Web Design

Responsive web design placesan emphasis on creating an optimal viewing experience forthe user by limiting resizing, panning, and scrolling whilereading and navigating acrossa wide array of devices. Would you like to have a website that iseasily used on all devices?

css-tricks.com

ConceptSimplified Content

Simplified content breaks longnarratives into short bursts.Twitter has perfected this by only allowing a maximum of 140 characters. Thishelps to make reading a website faster and easier. Is your contentable to be broken into smallsections? Does this approach reflectyour company?

twitter.com

Colour Colour is an important design element that requires thought and consideration. Colour stimulates the user’s senses and it also has the ability to help the user navigate your site. Also, your colour choices is another way to communicate your company’s personality and identity.

ColourBlack and White

Black and white colour palettesare minimalistic. They are often perceived as being stylish,classy and sleek. Does a blackand white colour palette reflectyour restaurant’s identity?

thelocalpalate.com

ColourMonochromatic

Monochromatic colour palettesuse several shades of the samecolour. This enables the contentto stand out because there areno colourful distractions. Whatcolour would best representyour restaurant?

dock.cz/en

ColourRed

Red is a warm and powerful colour.It is often used because it is anattention grabber. Restaurantsuse the colour red because it stimulates people’s appetites. Could your see Franco’s using thecolour red as it’s main brand colour?

arbys.com

Tone Tone refers to how a user feels about a website, as well as how the user feels about the company. Tone can be used to express the company’s personality and values. Similar to colour, the tone of a website should reflect a company’s personality.

ToneSophisticated

How sophisticated should Franco’s new website look? Culinaria usesa Tiffany’s blue paired with white tocapture a sense of elegance. It exhibits it’s delicate menu by usingclose up photographs that span thewidth of the screen.

culinariafoodandwine.com/

ToneTrendy

How trendy should the new Franco’swebsite look? Mercer Tavern has a vintage feel from it’s use of retrotypography paired with black andwhite and sepia toned images. Doesthis vintage look represent Franco’s?

mercertavern.com/

TonePlayful

How playful should Franco’s new website look? Woki Tokee usesbright colours paired with fun illustrations and bubbly typography.Does this playful look representFranco’s?

wokitokee.com/

Feeling full?Here’s a quick recap of options to consider.ConceptFlat design that is easy to use, responsive web design that works on an array of devices and simplified con-tent that makes it easy to readColourBlack and white which is stylish, monochromatic that lets the content be the star and red to help stimulate users’ appetites and grab their attentionTone Sophisticated, trendy or playful

Looking for seconds?Do you have any questions, concerns or suggestions?I suggest a follow up phone call where we can discuss the options that I have presented you with.I am eager to hear your thoughts about your new website and look forward to connecting with you so we can take the next steps to making your ideas a reality!

Thanks for your time!