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Class project for General Assembly UXDi Fall 2013, team Netflix. The assignment required the design of a groups feature within Netflix--including design research, planning, prototyping, and, of course, testing.
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GroupsRafai Eddy, Tran Nguyen, Sarah Papp, Ahna Rao
UXDi - GA - Fall 2013 Class ProjectMonday, September 30, 13
Netflix Groups Description
The Challenge:Netflix has decided to create movie lover groups so people can discover movies through like-minded folks.
The Solution:Netflix Groups allows movie lovers to:
★ Find new movies to watch based on user-generated selections★ Create or join groups around the movies they love ★ Take turns selecting movies for their group to watch★ Be recognized as a tastemaker★ Watch movies in sync with their fellow group members★ Discuss movies with their group
Monday, September 30, 13
Light Hearted ComedyUpcoming in queue
Mondays at 9:00 pm PDT
Members
chat invite
Recently watched
- - - - - -
- - - - -
-
Light Hearted Comedy
Members
Recently Watched
InviteChat
Legally Blonde
Upcoming : Monday 9:00 pm PST
< <
Tropic Thunder Live Chat 9/20
Group Home
CreateMy Groups
Upcoming : Monday 9:00 pm PST
<
Recommended for Kaci
Light Hearted Comedy
Zoolander Chat 9/13
Send
2 2
Awesome!
Hilarious movie!
ROFLcopter!
The Blue Steel pose will be my new look
|
Legally Blonde
Key Screens
Group Page My Groups Home Chat/Discussion
Monday, September 30, 13
planning
Monday, September 30, 13
Initial Process
Competitive Analysis Business Objectives
User Research
Monday, September 30, 13
User Research
Monday, September 30, 13
User Research
FindingsMethod Opportunity
Monday, September 30, 13
Monday, September 30, 13
Community
Family
Culture
TV Shows
“me time”
Taste makers
Film Lovers
Affinity Diagramming
Monday, September 30, 13
Community
Family
Culture
TV Shows
“me time”
Taste makers
Film Lovers
Affinity Diagramming
Monday, September 30, 13
Key characteristics• 30 years old• College graduate• Married and working mother• Experience Designer
Habits• Watches over 8 hrs per week• Follows live shows• Watches with entire family and/or friends• Loves to watch:
✦ Live shows - convenience ✦ Documentaries - alone✦ Films - mostly alone or with a friend
Motivations• Time with husband and children• Consistency with her schedule• Not requiring a babysitter• To keep up with current events• Stay up to date in social circles
Background: Kaci is a busy interior designer with an active young family. She lives in Oakland with her two small children and elementary school teacher husband and works in San Francisco. Kaci is a huge movie buff and watches movies and TV shows with her family, just her husband, or with her friends. She also sometimes goes to see movies in theaters if no one else is interested and to get some "me" time. Her house is the center of her family's social circle and they often have extended family and their friends over to watch movies or have TV marathons. Kaci currently uses a long list of methods (including automated recommendations and word of mouth) to find out about new shows and movies and would love an easier way to find out about what's new and/or good.“I love hosting movie nights!”
Kaci
Monday, September 30, 13
Scenarios
Monday, September 30, 13
Scenarios
Wants better film recommendations
Monday, September 30, 13
Scenarios
Wants better film recommendations discover through Netflix groups
Monday, September 30, 13
Scenarios
Wants to watch with friendsWants better film recommendations discover through Netflix groups
Monday, September 30, 13
Scenarios
Wants to watch with friends invite friends to your groups
Wants better film recommendations discover through Netflix groups
Monday, September 30, 13
Scenarios
Wants to watch with friends
Doesn’t want to leave the house
invite friends to your groups
Wants better film recommendations discover through Netflix groups
Monday, September 30, 13
Scenarios
Wants to watch with friends
Doesn’t want to leave the house
invite friends to your groupsco-watch from home
Wants better film recommendations discover through Netflix groups
Monday, September 30, 13
Scenarios
Wants to watch with friends
Doesn’t want to leave the house Likes to be considered a taste maker
invite friends to your groupsco-watch from home
Wants better film recommendations discover through Netflix groups
Monday, September 30, 13
Scenarios
Wants to watch with friends
Doesn’t want to leave the house Likes to be considered a taste maker
invite friends to your groupsco-watch from homeget recognized for your taste
Wants better film recommendations discover through Netflix groups
Monday, September 30, 13
Scenarios
Wants to watch with friends
Doesn’t want to leave the house Likes to be considered a taste maker
Has a busy schedule
invite friends to your groupsco-watch from homeget recognized for your taste
Wants better film recommendations discover through Netflix groups
Monday, September 30, 13
Scenarios
Wants to watch with friends
Doesn’t want to leave the house Likes to be considered a taste maker
Has a busy schedule
invite friends to your groupsco-watch from homeget recognized for your taste
viewing times can be set in advance
Wants better film recommendations discover through Netflix groups
Monday, September 30, 13
Scenarios
Wants to watch with friends
Doesn’t want to leave the house Likes to be considered a taste maker
Has a busy schedule
Wants to discuss the film
invite friends to your groupsco-watch from homeget recognized for your taste
viewing times can be set in advance
Wants better film recommendations discover through Netflix groups
Monday, September 30, 13
Scenarios
Wants to watch with friends
Doesn’t want to leave the house Likes to be considered a taste maker
Has a busy schedule
Wants to discuss the film
invite friends to your groupsco-watch from homeget recognized for your taste
viewing times can be set in advance
a chat feature facilitates discussion
Wants better film recommendations discover through Netflix groups
Monday, September 30, 13
Design Hypothesis
Monday, September 30, 13
Design Hypothesis
FindingsMethod Opportunity
Monday, September 30, 13
Conceptual Iteration
Monday, September 30, 13
Design Iteration
Monday, September 30, 13
Design Iteration
Monday, September 30, 13
Design Iteration
Monday, September 30, 13
Design Iteration
Monday, September 30, 13
Design Iteration
Monday, September 30, 13
Design Iteration
Monday, September 30, 13
Design Iteration: Prototype
My groups
Browse
TV shows >
Groups >
Home
Action & Adventure >
Anime >
Children >
Drama >
Kaci ▼ Group Home-
- - -
- - -
1
AT&T 12:00 PM
1My Groups
Recommended for Kaci
Groups
Create Find
NETFLIX
Monday, September 30, 13
Light Hearted Comedy
Upcoming in queue
Mondays at 9:00 pm PDT
Members
chat invite
Recently watched
- - - - - -
- - - - -
-
Design Iteration: Prototype
< Group Home
LINKMonday, September 30, 13
design specification
Monday, September 30, 13
User Roles
Group MemberWatches movies
(either co-watching or solo)Discusses movies with
other MembersRates other members’ movie selection abilities
Selects movies for Group to watch
Group CreatorStarts a Group
Administers Group
Potential Group MemberFinds and sees the group through browsing or search
OR Receives invitation to join a Group from a member
Joins a Group
Monday, September 30, 13
Concept Model
Group Page
Discussion Board
Search Results MyGroups
Recently Viewed Movies
Movie Player
Upcoming Movie
Create Group
Home
Monday, September 30, 13
Site MapSign In
Home/BrowseSearch
Recs
Menu
Privacy Policy
Sign Out
Results Continue Watching
Media Player
Movie Detail Page
My Groups
Profile
Genres
Current Groups
Rec’d Groups
Group Page
Create Group
Form Confirm
Edit Group
Chat
Select Movie
Form
Monday, September 30, 13
Screen Flow: View a Movie Event
My Groups Group Page
Chat
Member Up-vote Rate Movie
Invite
Monday, September 30, 13
Screen Flow: Find a Group
Netflix Home
Search Search Results
Group Page
Menu My Groups
Monday, September 30, 13
Screen Flow: Create a Group
My Groups Create Group Form Invite Members Confirm Group Page
Monday, September 30, 13
Screen Flow: Invite a Friend
My Groups Group PageInvite Members
Selection Confirmation
Monday, September 30, 13
Light Hearted ComedyUpcoming in queue
Mondays at 9:00 pm PDT
Members
chat invite
Recently watched
- - - - - -
- - - - -
-
Light Hearted Comedy
Members
Recently Watched
InviteChat
Legally Blonde
Upcoming : Monday 9:00 pm PST
< <
Key Screens - AnnotatedGroup Page
Goal: Provide a location for users to see information such as recently viewed movies,
upcoming movies for a particular group as well as to join or to invite members to join.
Search
Menu
Invite New Members
Recently viewed movies
Members
Upcoming Movie
Chat
Monday, September 30, 13
Light Hearted ComedyUpcoming in queue
Mondays at 9:00 pm PDT
Members
chat invite
Recently watched
- - - - - -
- - - - -
-
Group Home
CreateMy Groups
Upcoming : Monday 9:00 pm PST
<
Recommended for Kaci
2 2
Legally Blonde
Key Screens - AnnotatedGroup Home
Goal: Provide a consolidated location for members to find their current groups, browse for recommended groups, and of course see what
movies are coming up for co-watching.Search
Menu
Current Groups (that user is either member of or founded)
Recommended Groups
Create a group
Upcoming Movie
Monday, September 30, 13
<
Tropic Thunder Live Chat 9/20
Light Hearted Comedy
Zoolander Chat 9/13
Send
Awesome!
Hilarious movie!
ROFLcopter!
The Blue Steel pose will be my new look
|
Key Screens - AnnotatedChat/Discussion
Goal: Provide discussion forum for group members about movies selected and watched
by the groupSearch
Menu
Movie Topic Division
Group Name
Monday, September 30, 13