TMTS digital strategy_ General Assembly UXDI Autumn 2014

Hello!This is The Magic Toy Shop

sábado 4 de octubre de 14

Agenda

@carmenalia UXDI GA Autumn 2014 I Project 2

1. The Brief

II. Market opportunity

III. My approach

IV. Let’s design the solution!


Showcase _ _ _ _ _ products through the

new _ _ _ _

Offers a high curated inventory focusing

on _ _ _ _ _ _ quality over quantity.


The Brief



new _ _ _ _




The Brief



new _ _ _ _




The Brief

website.



new _ _ _ _




The Brief

website.

hand-picked


Market opportunity




There is...

Navigation & Search





There is...

Navigation & Search

Evident but Chaotic





There is...

Navigation & Search

Evident but Chaotic Evident but ChaoticSimple but Confusing

User Engagement





There is...

Navigation & Search


User EngagementLoyalty Cards





There is...

Navigation & Search


User EngagementLoyalty Cards Target Solutions

Customer Support





There is...

Navigation & Search



Customer SupportMass Market Support





There is NOT...

Navigation & Search

Evident but Chaotic Evident but ChaoticSimply but Confusing


Customer SupportMass Market Support Unpersonal

CONTEXTUAL

USER CENTERED

CONSISTENT





My approach



Card sorting



Validation



Findings

Participants preferred simple labels

Some of the products are not clearly categorised



Site map

Call to action

Informative

Contextual



Site map



“Every month mummy buys me LEGO kits”

ABOUT:13 years oldLives in Wey BridgeHe never goes to a Toy ShopHe likes sports and his dog Pancho

NEEDS:He needs to buy the latest Lego’s to play with friendsHe needs payment method facilities as mum is never at home

GOALS;

“ I want to be an architect as my cousin Guille”

BEHAVIOURS:He uses mum’s IPAD to play games and watch videosHi has an iPhone just in case he needs to call his grannies.






GOALS;





Happy path




GOALS;





But...Javi doesn’t have credit card



What if...we offer them other possibilities?




Carmen Alía UXDI GA Autumn 2014 I Project 2

Opportunities

Inclusive

Discovery

Loyalty

Exclusive

The Magic Toy Shop


Carmen Alía UXDI GA Autumn 2014 I Project 2

Opportunities

Allow all kind of users to buy a product easily

Engage users for a long time relation



Let’s design the solution



Sketches and prototype



Contextual menu



Clear path



Testing with users



Alex Amit Yanib

Some of the users



Messaging



Labels



Payment pages



Prototypehttp://invis.io/BM1GCRHFV


http://invis.io/BM1GCRHFV

http://invis.io/BM1GCRHFV


Next Steps



Gather statistics from the survey https://carmenalia.typeform.com/report/pWup2J/Z27l

Define the alternative user flow check out

A/B Testing Menu Categories

Next Steps


https://carmenalia.typeform.com/report/pWup2J/Z27l

https://carmenalia.typeform.com/report/pWup2J/Z27l

Thanks!


Design

TMTS digital strategy_ General Assembly UXDI Autumn 2014