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This presentation gives a brief explanation on gamification concept and design process. If you are interested to learn more, contact me via LinkedIn.
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GamificationLeveraging people's natural desires for competition, achievement, self-
expression, and altruism
Akhiles L. Danny SindraWeb Developer
id.linkedin.com/in/akhilessindra/
07/21/2014
Gamification is ...
“The use of game thinking and game mechanics in non-game contexts to engage users in solving problems.”
… to improve user engagement, RoI, data quality, timeliness, and learning.
Game mechanics’ examples
● Points → ‘vote’, ‘cendol/bata’, ‘likes’
● Titles → ‘top commenter’, ‘admin’
● Leaderboards → ‘top 10 users’
● Gifts & Virtual Goods → ‘medal’, ‘badge’, ‘money’
● etc
Why gamify?
1. The coming of age of Gen-Y
2. The overcrowding of digital space
Benefits of gamification
INTERNAL
Increasing ...● Productivity● Teamwork● Competitiveness● Effectiveness● Efficiency● etc
EXTERNAL
Increasing ...● Engagement● Loyalty● Good-behavior● Virality● Awareness● etc
How toGamify
“By 2014, 80% of current gamified application will fail to meet business objectives, primarily due to poor design.”
- Gartner, Inc.
START HERE
● Field research● Face-to-face interview● Gather & organize statistics● Creating personas● Product design● Requirement writing● Interaction design● Information architecture● Usability● etc
Gather & organize statistics
● Revenue Sales / Ad-clicks / Transaction / Donation
● EngagementUnique visitors / Page views / Time spent / Frequency / Participation
● SentimentReview / Virality / Loyalty / Awareness
Engagement-loop
Choosing player’s activity
Choose wisely ...
User’s Journey
Don’t forget to test & iterate
Summary
Summary
1. Contrary to popular belief, Gamification is data-driven approach not purely intuitive
2. Good gamification design must comply with the engagement-loop & lifecycle-stage model
Summary (2)
3. Prototyping and iterating
while ( goal_not_reached )
{
collect_data();
evaluate_data();
improve_design();
};
Reference● What is Gamification? http://en.wikipedia.org/wiki/Gamification
● Why Gamify? http://www.accenture.com/us-en/outlook/Pages/outlook-journal-2013-why-gamification-is-serious-business.aspx
● How to Gamify? http://amyjokim.com/