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Small Exhibit. Big Impact. Thursday, January 31, 2013

Getting to Wow: Small Exhibit. Big Impact

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How to design an exhibit that stands out, engages and connects by using the following elements: materials and shapes, product display, graphics, AV and lighting.

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Page 1: Getting to Wow: Small Exhibit. Big Impact

Small Exhibit. Big Impact.Thursday, January 31, 2013

Page 2: Getting to Wow: Small Exhibit. Big Impact

Today’s Presenters

Jose Rodriguez

Jon Zayat

Susan Bonner

Deb Venablepartner

exhibit designer

exhibit designer

creative director

Thursday, January 31, 2013

Page 3: Getting to Wow: Small Exhibit. Big Impact

Great design comes in all sizes

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STAND OUT

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ENGAGE

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CONNECT

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AV & Light

Product display Materials & Shapes

Graphics

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Materials & Shapes

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Non-traditional materials

Cardboard

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TapeThursday, January 31, 2013

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Fabrics

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Materials & Shapes

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Materials & Shapes

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Materials & Shapes

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Materials & Shapes

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Product Display

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Bottled Wall

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Product Display

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Shelving mirrors product shape

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Maximize space

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Graphics

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Competing colors

Graphics Don’tUse few words. Six to ten per panel.

!"

Use serif or sans-serif fonts.

#"!"

!"1

2

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Seperate text from busy graphics.

!"3

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GRAPHICSBe sure to use contrast. Light text on dark and dark text on light.

!"4

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GRAPHICSDon’t use text too high or too low. Keep message at eye level. (This is about 5 feet off the ground.)

!"5

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GRAPHICS!" Text must be a minimum of 4 inches tall.

Design for visibility from the aisle, not the booth.

6

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Delete background noise. Use a strong, well cropped image.

!"7

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Use high resolution images for displays.

!"8

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AV & LIGHT

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Video Projections

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Interactive

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Interactive WallThursday, January 31, 2013

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Compared to standard incandescents, LEDs save how much more energy?

a. 25%

b. 50%

c. 75%

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Compared to standard incandescents, LEDs save how much more energy?

a. 25%

b. 50%

c. 75%

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LED Lights

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LED Lights

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Light Fixtures

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Success Story

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Product Display

Materials & Shapes

GraphicsAV & Light

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Questions?

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Thank You!

Thursday, January 31, 2013