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DESIGN RESEARCH WORKSHOPS 1 KNOW-HOW HOW TO ENGAGE YOUR TEAM IN UX DESIGN? IGA MOŚCICHOWSKA WITFLOW WUD KRK 2014

How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

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How to engage your team in UX design? Is it worth it? And how has the role of UX person in the team changed?

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Page 1: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 1 KNOW-HOW

HOW TO ENGAGE YOUR TEAM IN UX DESIGN?

IGA MOŚCICHOWSKA WITFLOW WUD KRK 2014

Page 2: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 2 KNOW-HOW

INFORMATION ARCHITECTS

USABILITY SPECIALISTS

LONG TIME AGO WE WERE:

Page 3: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 3 KNOW-HOW

WE AUDITED

Page 4: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 4 KNOW-HOW

WE WIREFRAMED

Page 5: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 5 KNOW-HOW

WE WROTE

SPECIFICATIONS

Page 6: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 6 KNOW-HOW

WE WORKED

ON OUR OWN

Page 7: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 7 KNOW-HOW

THEN CAME THE DREADFUL FEEDBACK

Page 8: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 8 KNOW-HOW

2008

1 WUD event

in Wroclaw

~150 attendees

2014

4 WUD events

in 4 cities

~800 attendees

OUR PROFFESION BECAME POPULAR

Page 9: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 9 KNOW-HOW

2008

2 job entries

in Poland

in 3 months

2014

39 job entries

in 3 months on

praca.uxlabs.pl

WE BECAME DEMANDED

Page 10: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 10 KNOW-HOW

https://www.flickr.com/photos/jdhancock/9542661265/

SOMETHING HAS CHANGED

SO HAVE WE

Page 11: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 11 KNOW-HOW

UX = MODERATOR

UX has to moderate

the process so it goes

in the right direction

Page 12: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 12 KNOW-HOW

UX =

RECORDER

UX designer shares the

knowledge by vivid and

powerful deliverables

Page 13: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 13 KNOW-HOW

UX =

MEDIATOR

UX person helps

the team reach

consensus

Page 14: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 14 KNOW-HOW

UX = CATALYST enhances and increases the rate

of product development process

Page 15: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 15 KNOW-HOW

UX DESIGNER NEEDS TO

ENGAGE OTHERS IN UX

Page 16: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 16 KNOW-HOW

HOW?

Page 17: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 17 KNOW-HOW

USE NEW TOOLS

AND COMPETENCES

learn from the best

and do create your own

Page 18: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 18 KNOW-HOW

ORGANIZE

WORKSHOPS

share the design process

with others

Page 19: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 19 KNOW-HOW

DO WORKSHOPS

OUTSIDE OFFICE

it opens your minds and

brings the team closer

Page 20: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 20 KNOW-HOW

MAKE YOUR TEAM

CREATE STUFF

less talking, more doing

Page 21: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 21 KNOW-HOW

CO-CREATE

WITH BOTH

USERS AND CLIENT

Page 22: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 22 KNOW-HOW

LET THEM

PARTICIPATE IN

SKETCHBOARDS

Page 23: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 23 KNOW-HOW

INVITE THE TEAM

TO UX RESEARCH

it’s when the opinions

change and magic happens

Page 24: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 24 KNOW-HOW

ASK THEM TO

PARTICIPATE IN

RESEARCH ANALYSIS

Page 25: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 25 KNOW-HOW

EMBRACE

ITERATIONS

AND FEEDBACK

they’re part of the process

Page 26: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 26 KNOW-HOW

BUT DO EXPLAIN

YOUR SOLUTIONS

you’re the designer, right?

Page 27: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 27 KNOW-HOW

WHY BOTHER?

Page 28: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 28 KNOW-HOW

TO GAIN INSIGHT

your client knows far more about their business than you ever will

Page 29: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 29 KNOW-HOW

TO FLOURISH PROJECTS

unexpected ideas come from collaboration

Page 30: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 30 KNOW-HOW

TO SURVIVE

because your clients expect it

Page 31: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 31 KNOW-HOW

QUESTIONS? QUESTIONS?

Page 32: How to engage your team in UX design? - Iga Moscichowska - WUD KRK 2014

DESIGN RESEARCH WORKSHOPS 32 KNOW-HOW

IGA MOŚCICHOWSKA

[email protected] +48 608 689 510

All incredible photos created by

JD Hancock and Leigh/J/M

were used on creative commons license.