How to work with Designers...

...without themhating you.

For a long time, creativityin B2B marketing seemed lost.

"Content" meant a series of boring whitepapers and generic looking PowerPoints.

Then came

MARKETINGCONTENT

(AS WE NOW KNOW IT)

NOW MARKETING MUST BE

HIGHLY VISUALTO STAND OUT

NOW MARKETING MUST BE

HIGHLY VISUALLIKE THIS...

But great designcan't be automated.

So you need to workwith creative talent.

Here are some practical tipson working withdesigners, from designers.

JAMIE LEACHDESIGNER | GOOGLE

SPIRIT ANIMAL: FOX

I REALLY LOVE IT WHEN:"I love it when clients helpyou paint the entirepicture. My job as adesigner is to help identifythe problem, and thensolve for it. When clientsthoughtfully answerquestions, giving you asmuch information aspossible, it's awesome."

- @jamiekleach

JAMIE LEACHDESIGNER | GOOGLE

SPIRIT ANIMAL: FOX

I REALLY HATE ITWHEN:"I hate it when clientstry to solve the problemthey hired me to solve.This comes in manyforms, but it's usuallythem pixel-pushing me,or back-seat artdirecting me."

- @jamiekleach

"Good design alters expectationsand opens up mental doorways.Unexpected experience = intrigue.Let designers take risks, evenwhen they initially grind againstpreconceived 'needs' for a project."

Ryan RuehlenMedia Artist/ProfessorUniversity of Colorado at Boulder

"I love working with someonewho understands the time &

effort that goes into creating aproject and sets out to

understand my workflow &design process."

Matt SobierayWeb Developer

Kapost

MICHAEL BENNETTART DIRECTOR | CLEAR CHANNEL MEDIA

SPIRIT ANIMAL: RHINO

I REALLY LOVE IT WHEN:"I know it's awful general,but I love it when clientshave a clear idea of theirgoals and expectations."

- @badbutch

MICHAEL BENNETTART DIRECTOR | CLEAR CHANNEL MEDIA

SPIRIT ANIMAL: RHINO

I REALLY HATE ITWHEN:"I hate it when a clientasks for you to 'make itlook like this, butdifferent.'"

- @badbutch

"Be clear about what you want,trust the designer's decisions,and don't be afraid to lookstupid if there is something youdon't understand."

Kaz StrankowskiCreative DirectorBLK DIAMOND

BLAIR STAPPGRAPHIC DESIGNER | ANTHEM BRANDING

SPIRIT ANIMAL: NARWHAL

I REALLY LOVE ITWHEN:"I love it when clientsare clear with what theywant and/or are open toexperimentation, and tothe designer leading theprocess."

- @blairalyse

BLAIR STAPPGRAPHIC DESIGNER | ANTHEM BRANDING

SPIRIT ANIMAL: NARWHAL

I REALLY HATE ITWHEN:"I hate it when clientsneed a lot of time-consuming changes,yet expect the samedeadline and quote."

- @blairalyse

"I love it when clientcares about and staysengaged in the process."

Mike HariPhotographerfadeout foto

"I love it when clients can tellme exactly what they wantor at least what theirexpectations are."

Sarah ScottPhotographer Cornerstone Photography

"What makes me happy iswhen clients are conciseand purposeful in theirinstructions."

Jacob CollinsVideographerKapost

MARK PECKWEB DESIGNER OF INTERNET THINGS | KAPOST

SPIRIT ANIMAL: RAINICORN

I REALLY LOVE ITWHEN:"I get through a reviewprocess with minimal,relevant feedback andthe project keepsmoving."

- @doodlemarks

MARK PECKWEB DESIGNER OF INTERNET THINGS | KAPOST

SPIRIT ANIMAL: RAINICORN

I REALLY HATE IT WHEN:"When a client takessomething that was oncebeautiful and forces me tocreate a frankenstein of awebsite."

- @doodlemarks

More on that:http://theoatmeal.com/comics/design_hell

Now you have a plate fullof practical advice forworking with designers.

Get to Know Who You’reWorking WithMap Out What You WantAhead of Time...…But Be FlexibleExplain What You Wantto Convey Set Realistic DeadlinesKnow When and How toCommunicate

REMEMBER:

For more detailed tips, tools,and quotes from designers,click the pretty text below to Read

"How To Work With Designers(Without Them Hating You)"

on the Kapost Content Marketeer.

THANKS!