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Want to go from Twitter Bitter to Twitter Getter? This presentation helps beginner and intermediate
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MarketingInProgress.com
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How IStoppedHATING
Brett DuncanSept. 16, 2010
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Who is Brett?
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Text me
214.390.3097
Text your email to subscribe
Text questions.
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Who are you?
1. Industry?2. On Twitter? 3. Twitter Getter?4. Manage Twitter for your company?
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Who Is This For?
You’re gonna dig this if …
1. You don’t even have a Twitter account. 2. You have a Twitter account but you have no clue what to do with it. 3. You have a Twitter account, and you can’t stand it. 4. You love Twitter and get lots of questions and would love to have a
simple guide to refer people to that don’t get it yet.
You Don’t Get Twitter(or you know someone who doesn’t)
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The Goal?
bittergetter
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What Am I Doing Here?
1. Talk through how I personally stopped being Twitter Bitter (my milestones)
2. Collectively learn from some of the stupid mistakes I’ve made.3. Set some foundational guidelines on how to best use Twitter4. Explore some practical uses of what we talk about.
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Disclaimer
I am an idiot.
http://www.flickr.com/photos/rosengrant/3925988067/
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Photo Credit: @joefoodie http://www.flickr.com/photos/montage_man/4538896687/
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Twitter Stats
Edison determined that while 87% of Americans are aware of the microblogging site, only 7% actually use it. As a comparison, Facebook’s awareness rate is at 88%, with usage of 41%.
75% of traffic comes from outside Twitter.com.
Number of users increases by 300k every day.
About 640 Tweets go out every second.
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Twitter Stats
Twitter has trouble with loyalty and adoption, but …
Source:http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html
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Twitter Stats
… the ones who stick with it are VERY
influential on the web
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Twitter Stats
Sources:http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/
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Twitter Stats
Sources:http://www.quantcast.com/twitter.com
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Give It a Chance
Source:
http://www.flickr.com/photos/lorenjavier/3302219753/
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Give It a Chance
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The Story
Twitter made me crazy.
1. Glorified texting2. Followed too many knuckleheads3. Hated the interruptions4. I didn’t care “what you were
doing”
Photo credit: House of Sims, http://www.flickr.com/photos/houseofsims/2895533735/
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The Story
February 2009…
1. I had a kid. 2. I got a new phone.
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Get a Good Phone
• The right tool makes all the difference. • Stop using Twitter via text. • It’s all about the app (more to come)
‘Nuff said
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Follow Good People
You won’t get Twitter until you follow people who get Twitter.
http://www.flickr.com/photos/bfhoyt/4377711532/
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Follow Good People
@MackCollier
@SWoodruff
@CSPenn
@MichaelHyatt
@LisaBarone
@ProdigalJohn
@Eric_Urbane
@Sammartino
@MikeDMerrill
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Follow Good People
@bdunc1/optsum
@bdunc1/goodstuff
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Learn the Language
Do you understand….?
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@ = Reply and Tag
@
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RT = Retweet (a.k.a forward)
RT
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DM = Direct Message
• Possible when you follow someone and they follow you.• It’s a private message
(like email). • Gives you access to people
you wouldn’t otherwise have.• Technically, it’s “d” then the
person’s Twitter handle.
DM
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# = Hashtag (events, topics)
#optsum
#blogchat
#followfriday (#ff)
#techchat
#aptchat
#kcchiefs
#
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Use a Twitter client
Looking for bells and whistles? Try a Twitter application.
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Use a Twitter client
What I Like About
1. Schedule tweets out. 2. Multiple people manage the same account. 3. Easy interface; great iPhone app. 4. Trackable URL shortener5. Manage more than Twitter
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Start Finding People
• Find people you already know. • Follow friends of friends. • Follow people in your broader
networks. • Follow people who like what
you like. • Follow influential people.
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How to Find People
• People search on Twitter.com• Search.Twitter.com• Twellow.com• Twiangulate.com• Follow folks by hashtags• Follow other people’s lists
Here are 10 more ways to find people: http://mashable.com/2009/07/02/twitter-people/
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Twitter Search
Things to search for: • Company name• Brand names• Competitor names and brands• City/Neighborhood• Your name• Executives names• Events/#hashtags
Save your searches and create a feed.
Search.Twitter.com
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Twitter Search
Advanced Twitter Searchsearch.twitter.com/advanced
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Twitter Search
Real-time Search=
Real-time Customer Touchpoints
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Twitter and Events
The easiest ice breaker in the world.
How Twitter helps with events: • Pre-event: Follow attendees• During event: live-tweet,
tweet-up• Post-event: stay in touch• Ongoing: promote event
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Hashtags
Click on or search a hashtag to see everyone who’s using it.
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Twitter Lists
Segment the people you follow.
Reasons to segment: • To save time• By association• By industry• By customer segment• By targeted influencers• By event
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Twitter Handle
How I Screwed Up My Twitter Handle
@bdunc1
A name no one’s sure how to pronounce: is it “dunk” or “dunce?”
Did not leverage a more recognizable, better associated name, like “bduncan” or “Brett,” making association impossible at first glance.
Poor choice in using number as part of name. Don’t do that.
One Good Thing: It’s Short.
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The Opportunity
I don’t want to know
what you’re doingI care about what you’re doing.
I do want you to know what I’m doing
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Are You …
Interesting?
Interested?
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Why businesses should use Twitter
To show you’re human and share your personality.
http://www.flickr.com/photos/houseofsims/3270370223/
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Why businesses should use Twitter
To monitor what people are saying about you … right now.
http://www.flickr.com/photos/data_op/2607667209/
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Why businesses should use Twitter
To distribute content
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Why businesses should use Twitter
To build trust and authority.
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Put Twitter In Its Place
It’s great for …. • Sharing content. • Building website traffic. • Finding people. • Monitoring people.
It sucks at …. • Selling• Autoresponders• Another communication tool
http://www.flickr.com/photos/notahipster/3051991714/
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Great Twitter Links
Twitter for Business 101: http://business.twitter.com/twitter101/Twitter Widgets, etc.: http://twitter.com/goodiesFinding people: http://mashable.com/2009/07/02/twitter-people/Stats and demographics: http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.htmlTwiTips.comComing soon: How I Stopped Hating Twitter (ebook): www.marketinginprogress.com
Twitter 2.0 by Joel Comm
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The Goal?
bittergetter
