I

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

Concept

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

Waiting for the bus

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

Get on board

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

Good morning! How are you today?

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

I press the I y�BUS button.

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

The heart lights up

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

Aseem is riding his usual route

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

He enjoys chatting with Loretta

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

Loretta presses the I y BUS button

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

Aseem presses the I y�BUS button too.

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

The bus driver sees the heart light up on his dashboard.

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

Ad campaign

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

Say it like you mean it

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

Visualizations

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

I

I

Press the button Show the love

I y�BUS

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

Source: Pittsburgh Port Authority

Most loved

I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon

Thank You