I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
Concept
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
Waiting for the bus
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
Get on board
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
Good morning! How are you today?
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
I press the I y�BUS button.
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
The heart lights up
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
Aseem is riding his usual route
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
He enjoys chatting with Loretta
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
Loretta presses the I y BUS button
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
Aseem presses the I y�BUS button too.
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
The bus driver sees the heart light up on his dashboard.
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
Ad campaign
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
Say it like you mean it
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
Visualizations
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
I
I
Press the button Show the love
I y�BUS
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
Source: Pittsburgh Port Authority
Most loved
I Jessamyn Miller, Loretta Neal, Aseem Singla, Charles Hannon, Soma Hannon
Thank You