Importance Of Sketching, Colors, Research And Logo Shapes

Shapes In A Logo And Their Significance

A Logo is mainly recognized by its two elements, that is its color and shape. The right shapes and colors can reflect the purpose of the business in a clear manner making your brand eye catching and memorable. According to psychological studies certain shapes generate certain kind of reactions and emotional responses in people.

For example, the squares induce a sense of safety and stability, Circles impart a sense of the infinite or security, triangles induce a reaction towards dynamism and movement, while curves and ovals inviting and organic. Blobs and squiggles induce reactions like fun and excitement. This is the reason as to why most of these basic shapes are used by the popular brands.

Thorough Research And Sketching Why Should It Be Done?

Before people starting questioning the very sanity and the correctness about the question, just to be clear researching has nothing to do with following trends and copying. Copying and following trends refers to when a designer even without trying to develop ideas through his own artistic capabilities sits in front of the computer and starts looking at the latest trends for inspiration and ideas. The perfect term for such follow through is known as Copying. Researching is going through the trends and combining its features with one’s own ideas to create the perfect logo.

Sketching is one of the ways which can help a person to develop logo ideas and inspiration within a designer. Any idea, that you may come across or feel like would be perfect for the upcoming project, start rough sketching it and you will see for yourself how the ideas starting overflowing by itself. Finalize the rough sketch into the perfect design by combining it with you researched ideas. This you know the way of creating the perfect logo which is simply sketch, study and research.

What Does Your Logo Color Mean?

Every year each of the companies and firms spend millions of dollars in designing and the redesign of their logos that goes ideally with their company image. Before you choose a particular color for your logo design, you should know about its significance. For example: red is considered as a highly arousing color that arouses feelings of passion, love, energy, and danger. Orange is associated with the heat of the sun and fire that stimulates feelings of warmth, energy and balance. Yellow infuses feels of hope, optimism and cowardice.

The blue color stimulates feelings of trust, security, order and cleanliness. Green is associated with feelings of jealousy, good luck, health and nature. Purple is associated with arrogance, mystery, royalty and spirituality. Take a look at the logos of the famous brand companies such as Mc Donalds, Pepsi, Lays or various other automobile companies, you will gradually be able to access and analyze the meanings behind the usage of a particular color in a logo.

Thank You…

The Presentation Is Prepared By Oasis Logo Design

Website: www.oasislogodesign.com

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