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Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

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Design thinking is really just a clever way to help people rediscover their creative abilities and put them to good use. Yes it leads to innovation and it's a great way to solve apparently impossible problems, but more importantly it helps you do what humans do best - solve problems creatively

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Page 1: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

meet Dylan

Page 2: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

Photo credit: woodleywonderworks

A graveyard of creativity?

Page 3: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013
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Can you draw these shapes?

Page 5: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

“we’re human and we’re wildly creative”

Page 6: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

We love to label things

Photo credit: TZA

Page 10: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

Embrace Experiments

Photo credit : zhouxuan12345678

Page 11: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013
Page 12: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

HUMAN

CENTRED DESIGN

Page 14: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013
Page 15: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013
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Once upon a time...

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How could we increase our

creative confidence?

When was the last time you did

something creative?

3 minutes each

Page 20: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013
Page 21: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

reframe the Problem

Photo credit : Derek K. Miller

Page 22: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

Say

do Feel

Think

observed inferred

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[user] needs a way to

[user’s need] because/but

[surprising insight]

Page 26: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

HOW MIGHT WE?

Page 27: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

It’s so noisy around here that I have trouble concentrating

How might we reduce noise so you don’t have trouble concentrating?

Too similar

Photo credit : Linda (Pane, amore e creatività)

Page 28: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

It’s so noisy around here that I have trouble concentrating

How might we create more private offices so employees can concentrate better?

Too Narrow

Photo credit : Linda (Pane, amore e creatività)

Page 29: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

How might we help people focus?

Too broad

Photo credit : Linda (Pane, amore e creatività)

Page 30: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

It’s so noisy around here that I have trouble concentrating

How might we design a space that accommodates a range of working styles?

Just right

Photo credit : Linda (Pane, amore e creatività)

Page 31: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

Write a How Might we

Question for your neighbour

Make it personal, show you

understood them

3 minutes

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Page 33: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

IDEATION

GENERATING & EVALUATING

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Brainstorming rule #1

Yes and...

No but...

Page 37: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

Brainstorming rule #2

Encourage

wild ideas

Photo credit: tedeytan

Page 38: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

Brainstorming rule #3

Defer

judgement

Photo credit: Me2 (Me Too)

Page 39: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

Silent brain storming

Gets more from introverts

Photo credit: Philippe Moreau Chevrolet

Page 40: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

Do s

om

ethin

g

dif

fere

nt

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Be curious. Borrow. Adapt. Repurpose.

Photo credit: sBerna

Page 42: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

brainstorm ideas for your partner

How might we create opportunities to be

creative at work tomorrow?

3 minutes

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Page 44: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

Brainstorming rule #3

Defer

judgement

Photo credit: @boetter

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Page 46: Introduction to design thinking - Great Ormond Street Hospital Learning Innovation Conference 2013

Show, don’t tell

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Evaluate your ideas and get

feedback

I like, I wish, What if?

3 minutes each

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Design thinking solves problems and unlocks creativity

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Creativity is a choice we can all make

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http://www.scoop.it/t/big-idea

Curated resources