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Effective websites focus primarily on content to pull together their various buyers, markets, and products in one comprehensive place where content is King. Design is then allowed to bring that content to life, inducing engagement to develop a strong brand image. An impressive website harmonises the balance of content, design, navigation and technology and is an intersection of every other online initiative, including blogs, tweets and videos. In a cohesive and interesting way the content rich website organises the online personality of your organisation, to inform, influence and persuade each of your website visitors. Each organisation has an individual and important story to tell – how effectively they tell that story will depend on their website approach.
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Key assets of a good website…
EffectiveWebsite
Attract
Connect
Convert
BusinessGrowth
Website Potential
Website
Content
Design Navigation
SEO
Assets
Engagement
Concise
Tone
Current Useful
Content
Design
SEO
Navigation
Website
Content
Connection
Creativity
Interest
Emotion
Content
Design
SEO
Navigation
Website
Imagination
Design
Consistency
Easy
Guides
Leads
Content
Design
SEO
Navigation
Website
Navigation tells
Logical
Findable
Key words
Meta tags
Links
Content
Design
SEO
Navigation
Website
SEO
Integration
ContentObjectivesTopicsSegmentWrite
.
Stage 1
SEOKey wordsLong and short tail phrasesMeta tagsLinks
Stage 2
DesignValue PropositionObjectivesKey messagesBrief
Stage 4
NavigationRoute JourneyMapGuide
Stage 3
Project
In a cohesive and interesting way the content rich website organises the online personality of the company, to inform, influence and persuade each website visitor.
Companies that understand the necessity to engage with their different buying groups in different ways have moved on from the ‘brochure style’ structured website.
A complex competitive and evolving arena made simple by following the golden rules, to gain the online visibility needed by most businesses.
Psychology features predominantly within design. Understanding how different colours stimulate various senses. Design takes abstract thoughts and inspirations and orchestrates them into a visual image or story.
Plan
Develop
Test
Review
Live
Process
Claire gets excited when she generates results for
our clients. It’s her reason for getting up in
the morning. Bless!
Vince can see in code like Neo from the Matrix. He makes anything possible but makes a terrible cup
of tea.Phil is exceptionally creative with a wealth of
experience. Scratches his head a lot but never
fails to please.
James is a social media expert. He shares
everything and anything apart from his biscuits.
Maya is a very friendly Spanish Water
dog. She creates a sense of calm, so is great to
have around.
Our team…
For more information about our services please contact Claire Doherty
email - [email protected] Mobile - 07554 661927
