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How to connect the real to the digital and back
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Let’s getPhysical
Alexandra Deschamps-SonsinoCEO & Co-Founder of Tinker
How to make the digital real and the real, digital.
. Rethinking how online interactionslive outside the screen
. Showing online data in physical ways
. Helping people understand the creativepotential of new technologies.
Tinker
. Digital == online really
. Technology is everywhere but integratedexperiences few and far between
. Post digital design ( response to industriesin crisis)
. Users are more educated and demanding
. Privacy is evolving
Why?
Easy as 1,2,3From real to digital.
1. Sensors
Real to Digital
Hop
2. Open Hardware
Real to Digital
Nokia N900
3.RFID
Real to Digital
Snowflake
Easy as 1,2,3From digital to real
1.Actuators
Digital to Real
Sony Ericsson Satio
2.APIs
Digital to Real
Twitter box
3.Google
Digital to Real
Centograph
. Digital can become surprising again
. Urban space vs home
. Play with people’s curiosity
. Build solid interactions
. Understand latency
Final thoughts
Now go out &make something
[email protected] www.tinker.it