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FULL SERVICE DIGITAL INTERACTIVE AGENCY
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MAGSNET LTD
Corporate Presentation
Full Service Interactive Agency
Full Service Interactive Agency that transforms business requirements into innovative marketing ideas, deliver creative campaigns and leading edge technology solutionsto achieve measurable business results.
11th year in business
Converted to an Unlisted Public Limited Company in 2008
Head office based in Karachi
25 full time employees
International Presence (Canada)
Future Offices in UK, UAE, India & Australia
From building your brand’s or company’s online strategy and creative to developing corporate websites and portals by deploying innovative and scalable technology solutions!
Interactive Marketing Strategy
Interactive Advertising Creative
Media Planning & Buying
Search Engine Marketing
Search Engine Optimization
Search Engine Advertising
Viral Marketing
Email Marketing
Analytics & Optimization
Website Planning & Content Architecture
Analytics & Customer Research
Micro-site Design
Brand/Corporate Website Development
Content Management & Optimization
Intranet & Portals
Custom Web Application Development
Enterprise & Business Web Hosting
Dedicated Server Hosting
Domain Registration
Security Certificates (Web SSL, Email)
Enterprise Messaging Solutions (Email & Instant Messaging)
Identity Design & Development (Logos, Brand Manuals)
Web Based Game Development
E-Stationery
E-Newsletter Design
Brand/Corporate Screen Savers / Wallpapers
Interactive Kiosks
ATM Screens
BankingInsuranceFMCGOil and GasHealthcareMediaAviation NewspaperRestaurantsSoftware
TelecommunicationConsumer ElectronicsRetailLeasing & FinanceAutomobilesEngineeringPharmaceuticalsRetailTradingGovernment
NGOEducationChemicalsLawManufacturingReal Estate
Karachi Stock Exchange2009www.kse.com.pk
Mobilink Infinity2008www.mobilinkinfinity.com
Bank Islami 2008www.bankislami.com.pk
Allied Bank Limited2008www.abl.com
Barclays Bank PLC2008www.barclays.pk
Cybernet 2008www.cyber.net.pk
Pakistan State Oil Company Limited2006 & 2008www.psopk.comWebsite, Web Applications
Engro Chemicals2008http://www.engro.com
National Clearing Company2008http://www.nccpl.com.pk
Standard Chartered Bank 2007http://www.standardcharterd.com.pkOnline Branch Locator
Mega Brands (Pvt) Limited 2007www.megabrands.com.pk
Adamjee Insurance Company Limited 2007www.adamjeeinsurance.com
Sabafon, Yemen2003my.sabafon.com
Toyota Indus Motors 2005www.toyota-indus.com
United Bank Limited 2005www.ubl.com.pk
Trakker (Pvt.) Limited 2005www.trakker.com.pk
Trakker (Pvt.) Limited 2004-2005http://webtrack.trakker.com.pkOnline Vehicle Tracking Tool
Dawlance 2003-2006www.dawlance.com.pk
BMA Capital Management 2007www.bmatoday.com
Trade Development Authority of Pakistan 2006-2007http://www.tdap.gov.pk
Pakistan International Airlines2005www.piac.com.pk
Ufone GSM2005 -2007www.ufone.com
Uganda Telecom2003 -2005www.utl.co.ug
Instaphone2002-2005www.instaphone.comWebsite, Web Applications
EFU Life Assurance2003-2004www.efulife.comWebsite, Web Applications
SUI Southern Gas Company 2007http://www.ssgc.com.pk
American Express Middle East2006Gold Card Website
American Express Middle East2006Email Teasers
InteractiveMarketing
Central goal of Interactive Marketing is to create Engagement
Interactive marketing is “a person-to-person or person-to-technology exchange designed to effect a change in the knowledge or behavior of at least one party
InteractiveMarketing
Engagement with personalized experience will
Help your prospects understand brand better Create better Brand impression for longer
duration / Value differentiation More brand loyalty
InteractiveMarketing
Survey & ResearchAwarenessTrialLead GenerationConversion / SaleRepeat PurchaseLoyaltyIncrease UsageCustomer CareRelationship BuildingLine ExtensionCross Selling
Marketing Objectives
InteractiveMarketing
Online Advertising Online SponsorshipSearch Engine Marketing (SEO, SEA)Content OptimizationDatabase/Email MarketingViral MarketingMicro-site and In-depth sitesE-CommerceSocial Network MarketingE-Couponing & PromotionsAffiliate Marketing
Internet Toolkit
InteractiveMarketing
Total Population : 165m
TV Viewers: 60m (85% urban)
Radio: 22m (6m regular, 16m occasional)
Press: 30m (14.4m regular, 16.6m occasional)
Mobile: 90m
Internet: 17 million (Sep 2008)
Internet & Mobile has the highest growth rate compared to other mediums
Media Statistics
InteractiveMarketing
The Way Forward
Planning & Strategy
Initiatives ExecutionMonitoring & Measurement
User Actions & Data
InteractiveMarketing
The Way Forward
Planning & Strategy
Initiatives ExecutionMonitoring & Measurement
Business Objectives
Brand Equity
Consumer Insight
Work closely with business team to indentify objectives. Understand the brand and who we are targeting (demographics, psychographics) are important aspects to deriving a better plan and strategy for the brand.
InteractiveMarketing
The Way Forward
Planning & Strategy
Initiatives ExecutionMonitoring & Measurement
Budgets
Media Planning
Tools Selection
InteractiveMarketing
The Way Forward
Planning & Strategy
Initiatives ExecutionMonitoring & Measurement
Web Development
Placement / Deployment
Campaign Development
InteractiveMarketing
The Way Forward
Planning & Strategy
Initiatives ExecutionMonitoring & Measurement
Analytics
ROI Measurement
