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This is one of the projects from Global Sustainability Jam Oslo 2011. The concept makes the kids motivated to follow sustainable habits by making them experience through activities.
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Oslo Sustainability Jam 2011Group: Heidi, Naima, Adam, Lene, Mariana and Lotte(A.K.A. The foreigners)
Latest entry:
We made it
October
September
August
July
June
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Gallery
Chat
Profile
We made it
HELPyou
10total
60%
October challenges
Bike to school
Measure water from shower
Make recycled paper
Apple pie
USE FOOD THAT GROWS CLOSE TO YOUR HOME
WHY?
Make it!October
Make it
A playful social toolkit to make the kids save the planet month by month. For them to Make it.
Initial focus: Kids
Will form the future of the planet.
All bad habits are still not developed.
User studies
12 children from 4-14 years
3 parents
2 grandparents
1 expert in social behaviour
1 elementary school teacher
I’m not angry, I’m just really really disappointed!
- Julia, 8, Miljøagent
User insights
My grandchildren correct me when I don’t recycle properly.
- Grandmum
User insights
We teach children sustainability in the school and the children take it really seriously.They are not the problem - adults are!
- Elementary school teacher.
User insights
User insights
In school they learn how to make cream from scratch in order for them to learn about short travelled food
- Kristin, Mum
Problem statement
How can we best teach children sustainable
behaviour?(For them to grow up as responsible adult)
Problem statement
And how can we enable them to share their
sustainable behaviour?(For them to set a social norm)
We want to make kids
informed
Vision
We want to make kids create a
social norm
Vision
We want to make kids
experienced
Vision
Vision
...by making them
make it
Make it
Latest entry:
We made it
October
September
August
July
June
Past categories
Gallery
Chat
Profile
We made it
HELPyou
10total
60%
October challenges
Bike to school
Measure water from shower
Make recycled paper
Apple pie
USE FOOD THAT GROWS CLOSE TO YOUR HOME
WHY?
Make it!October
Make it
A story about making it!
Latest entry:
We made it
October
September
August
July
June
Past categories
Gallery
Chat
Profile
We made it
HELPyou
10total
60%
October challenges
Bike to school
Measure water from shower
Make recycled paper
Apple pie
USE FOOD THAT GROWS CLOSE TO YOUR HOME
WHY?
Make it!October
A story about making it!
A story about making it!
Latest entry:
October
September
August
July
June
Past categories
Gallery
Chat
Profile
you total
Julia
8
Oslo
Grunerløkka barneskole
A story about making it!
A story about making it!
Latest entry:
October
September
August
July
June
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you total
Draw your assignment
Or take a picture of it
Upload the picture here
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Join us now! Vote now!
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A story about making it!
Latest entry:
October
September
August
July
June
Past categories
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Chat
8 years oldOsloChallenges completed: 16
10 years oldAskerChallenges completed: 32
Hi, I like the nice paper you have made..
Yes, I went out in the forrest to collect leaves and my dad helped me to make paper out of it
Sounds really fun, I want to try as well. Then I candraw a princess on it and give it to my grandmam..
you total
A story about making it!
School
A story about making it!
A story about making it!
Goal:“Make it!” is the 2012 campaign of Miljoagentene. Possible launch dates: Earth day, school start or the beginning of the year.
Key partner:Miljoagentene (an environmental organization for kids in Norway - www.miljoagentene.no)
Initiative:We have contacted the management and board of Miljoagentene. Next step is to give a more detailed presentation of the concept and develop and adjust according to the organization’s needs together with the organization’s staff.
Main tasks:1. Technical set up of the platform2. Generation and production of content3. Communication
Resources:- copy writer (two weeks) - graphics designer (one week)- communications manager (three weeks + continu-ous work)- web designer (two weeks)
Cost structure:- Miljoagentene’s budget- sponsorship- collaboration with other environmental organiza-tions
Success measures:- Number of registered users- Number of completed challenges on individual level- Number of completed challenges on group level- Increased traffic on the website of Miljoagentene- Increased numbers of members (agents)- Well-functioning platform (no technical problems, no down time, challenges posted/closed on time, automatic functions working etc.)
Business plan
Identity miljøagentene.no
Motivation: recognition of individual achieve-ments (I made it) and social achievements (We made it)
Making it: individual & social experience
Progress: tracking progress month by month
What drives the kids?
We are establishing this platform because we want
to make kids be better than us and we think that
they can actually Make it by making it!
We can save the planet! We can Make it! Lets follow @MakeItOslo and find out how!
Thanks! Heidi, Naima, Adam, Lene, Mariana and Lotte
