Megan Youngmee Book

Megan Young-mee Krempels g raphic desig ne r

art director brand consultant

[email protected] tel: 213.952.9799

LITTLE BLACK BAG Cultivated, communicated & executed

the strategic creative vision of the site

including onboarding funnel.

Designed the look & feel of the site, brand

story, pitch decks, press kits, social media

content & packaging.

ElizabEth KEnnEdy Bollare PR

310.246.0983 [email protected]

lOS anGElES, Jan. 31, 2012 – Little Black Bag, a new cutting edge social commerce site that offers a personalized collection of brand name women’s merchandise, announced today it has officially launched.

Little Black Bag draws inspiration from the Japanese shopping concept fukubukuro, or “lucky bag sale”, where shoppers buy a mystery bag of fashion products & trade the items with friends.

On Little Black Bag, shoppers take an interactive style quiz & are offered a personalized mystery bag filled with the best in women’s fashion & beauty products. Shoppers then have a week to search the Little Black Bag marketplace & trade with others to assemble their perfect bag of items. Once trading is over, the products in the bag are shipped out. Trading is fun & exciting, as shoppers discover new brands & see what products are trending. In addition, select users can win “Delights”—hot seasonal products worth 4-5 times the price of their bag.

Little Black Bag offers premium accessories, jewelry, handbags, cosmetics, & home decor. In less than 3 months, the company has signed over 80 top brands like Z Spoke by Zac Posen, BCBGeneration, Betsey Johnson, & Kenneth Jay Lane, among others. Shoes & apparel will soon be available.

A Happiness Guarantee allows users to cancel their Little Black Bag of products any time, ensuring members can shop with confidence & in a risk-free way.

“There is a genuine void in the online fashion category for interactivity & excitement,” said Co-Founder & CEO, Dan Murillo. “The vision for Little Black Bag is to bring the real-world thrill of discovery & shopping with friends to the internet,” Murillo adds.

Murillo & Co-Founder/Chief Technology Officer Sasha Siddhartha, both Stanford grads, along with Co-Founder & President David Weissman lead the senior team at Little Black Bag. Weissman was most recently an executive at GSI Commerce.

“I didn’t believe there was such a thing as ‘social commerce’ before Little Black Bag,” said Weissman. “I had many start-up companies pitch me their social commerce ideas over the last 24 months, but there was nothing social about them—you shopped by yourself. Little Black bag is the first incarnation of a truly engaging social commerce experience.”

Due to the early success of Little Black Bag, the company has already expanded to include a buying team in New York City & completed several key management hires. As a result of their recent Series A financing, Little Black Bag will continue to build out their product offerings & grow their team.

Visit Little Black Bag online at LittleBlackBag.com, or on Facebook & Twitter.

HOT OFF THE PRESS Little Black Bag, Breakthrough Online Shopping Site Announces Launch

pinterest/littleblackbag

twitter@lbbag/littleblackbag

facebooklittleblackbag.comurl

the release



OUR BRANDSOver 80 & Counting . . .

just a fewhere are

Sometimes the fun is in the unexpected.

press kit



LITTLE BLACK BAG Cultivated, communicated & executed

the strategic creative vision of the site

including onboarding funnel.

Designed the look & feel of the site, brand

story, pitch decks, press kits, social media

content & packaging.

Shop&Swap&Ship.

FINAL LOGO

CAROLYN ROBB

SCHWARTZ COMPANY

Created brand identity & licensee guide

for the personal chef to Prince William &

Princess Diana.

Skills: vector illustration, research, typography,

print layout.

color

basic

type

lock ups

GRAVURA PLAIN

SHIELD

LEAVES

FOLIAGE/LAVENDAR

CROSSEDUTENSIL

PROFESSIONAL - 1/3 X HEIGHT OF MAIN BRAND

MAIN BRAND LOCK UP

NEUTRA TEXT

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

logo

elements

BRAND GUIDE

ROBINS EGG BLUE

PA

LE

TT

E

SE

CO

ND

AR

Y P

AL

ET

TE

COLORSHIELD

GRAYSCALESHIELD

LEAF GREEN

MANDERINE ORANGE

STEEL BLUE

SILVER GRAY

COOL CHARCOALPR

IMA

RY

color

basic

type

lock ups

GRAVURA PLAIN

SHIELD

LEAVES

FOLIAGE/LAVENDAR

CROSSEDUTENSIL

PROFESSIONAL - 1/3 X HEIGHT OF MAIN BRAND

MAIN BRAND LOCK UP

NEUTRA TEXT

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

logo

elements

BRAND GUIDE

ROBINS EGG BLUE

PA

LE

TT

E

SE

CO

ND

AR

Y P

AL

ET

TE

COLORSHIELD

GRAYSCALESHIELD

LEAF GREEN

MANDERINE ORANGE

STEEL BLUE

SILVER GRAY

COOL CHARCOALPR

IMA

RY

ASK KANYE

ASK KANYE

ASK KANYEASK KANYE

ASK KANYEASK KANYEASK KANYEASK KANYEASK KANYE

ASK KANYEASK KANYE.COM

VECTOR ILLUSTRATION

Line art illustrations created for a

spoof Kanye West web site. Used

iconic personality elements with

simple vector style and primary

colors to add personality and

humor simple interactive dot com.

Skills: art direction, vector illustration, icon design.

BRANDING CONCEPT

JUDITH LEIBER FINE JEWELRY

Using fine jewelry in graphic way

mimicking the graphic lines of the gems &

creating an graceful line in the logotype are

part of the early concept stages for a luxury

brand redesign for Judith Leiber Jewelry

giving a fresh cutting edge look to a classic

line of elegance & sophistication.

Skills: concepting, logo & print design.

BRAND DESIGN

SKECHERS

Created the look and feel for Skechers USA

brand that was used in environmental design,

national ad campaign and all marketing

collateral.

Skills: concepting, photoshoot art direction, logo

design, retouching, typography, compositing, hand

illustration

JOB NAME

RequestorTrimBleed

LiveScale

Color(s)Overprinting

Custom TechsPaper Stock

Round No.FilenameJob # Print

ScaleDue Date

Traffic ManagerProduction

DesignerReviewerQuantity

1st Comp Date2nd Comp Date

A/R Date

Last User / Previous User

Fonts

Colors

Links

Last Modified

Skechers Printer

SETU

P

CONT

ENT

ROUT

ING

CPL None

W_USA_ProductPstr_Jan10_AutumnBoots

W_USA_ProductPstr_Jan10_AutumnBootsF.indd 1Jason Greenberg

11.375” x 18.375”

11.875” x 18.875”

10.875” x 17.875”

1” = 1” (100%)

4 CP/4 CP

None

NoneNone

01.05.10

Beth Atkins

None

Megan Krempels

Fred Machuca

None

None

None01.05.10

megank / christii 1-6-2010 3:56 PM

Univers (57 Condensed), Adobe Caslon Pro (Semibold, Bold)

Cyan, Magenta, Yellow, Black

ProductPoster_WUSA_Jan2010_11.375X18.375_Front.psd (CMYK; 298 ppi; 100.62%), SkechersSwirl-Logo_BW_Rough.psd (CMYK; 719 ppi, -720 ppi, 935 ppi; 41.69%, -41.69%, 32.06%), SMK_7092_bwNew.tif (CMYK; 290 ppi; 103.4%), Crosshatch_color.tif (CMYK; 2139 ppi, 1845 ppi, 1943 ppi; 42.07%, 48.76%, 46.31%), splat.psd (CMYK; 780 ppi, 756 ppi, 194 ppi; 38.44%, 39.63%, 154.1%), WUSAW_47203_

GRAPHICSC1_Print

GCH

BKPR

CHOC

CHOC

NAT

BRN

OLV

GRY CHOC

BLK

{ SPARTAN }cape cod

47230

{ COMPULSIONS }canyon run

46757

{ COMPULSIONS }prett y puff

47192

{ COMPULSIONS }pyramids

47190

{ COMPULSIONS }hitchhiker

47116

{ SPARTAN }puffster

47203

CCL CHOC

autumnbootsCHOC

47203

CHOCGRY

47203

COMPULSIONScanyon run

BRN

{ COMPULSIONSCOMPULSIONS46757

BRNBKPR

NAT

COMPULSIONSCOMPULSIONS }hitchhiker

} 47116

GCH

{{ SPARTANcape cod

47230

COMPULSIONSprett y puff

COMPULSIONSCOMPULSIONSprett y puff

BLK

47230

CHOC

OLV

COMPULSIONSCOMPULSIONS }pyramids

47190}47190}

CHOCCHOC

47190

CHOCCHOC

47190

{47192

CHOCCCL

JOB NAME

RequestorTrimBleed

LiveScale




ScaleDue Date




A/R Date


Fonts

Colors

Links

Last Modified

Skechers Printer

SETU

P

CONT

ENT

ROUT

ING

CPL None

W_USA_ProductPstr_Jan10_Americana

W_USA_ProductPstr_Jan10_Americana.indd 1Jason Greenberg

11.375” x 18.375”

11.875” x 18.875”

10.875” x 17.875”

1” = 1” (100%)

4 CP/4 CP

None

NoneNone

01.05.10

Beth Atkins

None

Megan Krempels

Fred Machuca

None

01.05.10

NoneNone

megank / christii 1-7-2010 6:43 PM

Univers (57 Condensed), Adobe Caslon Pro (Bold, Semibold)


ProductPoster_WUSA_American_Jan2010_11.375X18.375_Front.psd (CMYK; 301 ppi; 99.34%), SMK_6813_bwLIghter.tif (CMYK; 426 ppi, -427 ppi; 70.27%, -70.27%), SkechersSwirlLogo_Invert.psd (CMYK; 719 ppi, -720 ppi; 41.69%, -41.69%), Crosshatch_KO.tif (CMYK; 2139 ppi; 42.07%), splat_KO.psd (CMYK; 164 ppi, 780 ppi; 182.56%, 38.44%), WUSAA_49984_CSNT_3qtrRT.tif (CMYK; 254 ppi; 28.29%),

GRAPHICSC1_Print

BLK

TPE

BLK

BRN

CHOC

BLK

WTN

DKTP

CSNT

americana

{ POISE } 49978

{ STRUTS }tassy

49984

{ POISE }5th ave

49979

{ POISE }stanford

49977

{ STRUTS }harnessed

49983

CHOC

POISE

BLK

POISEPOISE } 49978

POISEPOISE }

BLK

{49977

STRUTSharnessed

49977

{ STRUTSharnessed

POISE }th ave

POISE }POISE }

WTN

STRUTSSTRUTS }tassy

CSNT

4998449984

{ }

BLKTPE

49977 {{

{{ POISE49979 {{ POISE

{4997749977

5th ave{{ POISE4997949979

49977

BLK

DKTPDKTP

49983

BRN

TPE

BRAND DESIGN

SKECHERS RESISTANCE

Created the look and feel for High End fitness

Group Skechers.


design, retouching, typography, compositing,

information graphics design, copywriting, hand

illustration

balance

heart rate

range of motion

barefoot technology

resistance

burn

absorption

stride alignment

activation

shock

BRAND DESIGN

SKECHERS RESISTANCE

Created the look and feel for high end fitness

shoe SRR. Instore Graphics, International ad

campaign and Point of purchase displays.


design, retouching, typography, compositing,

information graphics design, icon design, copywriting,

hand illustration

JOB NAME

RequestorTrimBleed

LiveScale




ScaleDue Date




A/R Date


Fonts

Colors

Links

Last Modified

Skechers Printer

SETU

P

CONT

ENT

ROUT

ING

COMP None

SRR_22x17 Ad Board

ShapeUps_SRR_SillhouetteConcept_Horizontal_22x17. 1None

22” x 17”

26.5” x 17.5”

None

1” = 1” (100%)

None

None

NoneNone

None

Karey Teng

None

None

Fred Machuca/Jason

Greenberg

None

None

None

megank / janellei 4-9-2010 1:44 PM

None


SU_SRR_Silhouette_UpdatedShoeConcept2.psd (CMYK; 320 ppi; 93.6%), SRR_Logo_KO.ai (157.25%), FeaturingShape-Ups_Technology.ai (107.91%), SRR_Tag_RunLess_KO.ai (224.38%), SRR_Tag_JoinResis-tance_KO.ai (319.94%)

CANONC1_Print

T E C H N O LO GY

sealSCHOLAR

R E V I E W E D

EDUCATION HOME TRAVELON THE ROAD

GIANTCOMPANY

LARGECOMPANY

SMALLCOMPANY

MICROCOMPANY

MEDIUMCOMPANY

HIDDEN FEE RISK PERFORMANCE

ENERGY HEALTH CARE

INDUSTRIAL MATERIALS

BUSINESS SERVICES

FINANCIAL SERVICES JUNK BONDS FOREIGN

INVESTMENTDERIVATIVES

FiNaNCial iCoNS FairMarKet trUst concept box design created for the fitness shoe brand extension. skills: concepting, art direction, compositing, retouching, typography, layout.

Rip-Off fAcTOR

Summary

UnderstandingYour Score

Next Steps

quickly navigate for more score information

Rip-Off REpORT

transparancy, clarity, protection

fund score® simulator print version

...continue to find out to save money from fees

NOT GOOD

Over 25 years,

45% of your profits could be directed out of your retirement savings and paid to the individuals that run your mutual funds.

fundscore®

Your score indicates that this year, mutual fund fees could eat up 32% of your profits.

68%

32%lost profits

NExT YEAR YOU will pAY

$977.00 iN HiDDEN fEEs fOR YOUR fUNDs

Stephen James

Pay to the Order of

dollars

next year

$ 977.00Fund Manager

Stephen JamesNine hundred and seventy-seven

hidden fees$50,000

$40,000

$30,000

$20,000

$10,000

$0

fEEs YOU pAY OVER TimE

next year$977

5 years$5,775

10 years$14,166

25 years$66,064

Rip-offFACTORS Danger Performance Tax Management Discipline

February 19, 2009 | Steven James | Black Rock Global Allocation C (MCLOX) | Fee Score®: 460

COUPONS20 SHEETS2 OF EACH STYLE

053-19-1739

Core dIng dong PadS

KnocK KnocK / tarGet

repurposed, redesigned & rewritten

Knock Knock’s specialty products to create

a mass paper line for target, using friendly

colors & quirky concepts.

Skills: concepting, typography, print layout.

COUPONS20 SHEETS

053-19-1739

LEVI’S

GUM GUM

Created on image interactive ads for Levi’s

cross media campaign

Skills: ad concepting, web production, research, ,

Ad layout.

NEWSLETTER ART

JUPITERIMAGES

Monthly newsletter artwork created for

Jupiterimages email blasts. Photography

was used in creative, composited ways

presenting each enews theme.

Skills: concepting, art direction, illustration,

compositing, typography, html programming.

SRR 2.0 PacKagiNg desigN concept box design created for the fitness shoe brand extension. skills: concepting, art direction, compositing, retouching, typography, layout.

PPPPPPPP

P H I L A N T H R O

SF

LAP H I L A N T H R O

SDP H I L A N T H R O

NYP H I L A N T H R O

SEAP H I L A N T H R O

PPPPPPPP

P H I L A N T H R O

SF

LAP H I L A N T H R O

SDP H I L A N T H R O

NYP H I L A N T H R O

SEAP H I L A N T H R O

PHilanTHrO

logo UPDaTe

leverage existing brand equity but

refresh identity system to showcase city

extensions and modernize with a fun, but

sophisticated pop of color.

Skills: art direction, logo design

NOT GOOD

GOOD

NOT GOOD

NOT GOOD

GREAT

VERY GOOD

fundscore®sUmmARY


fundscore® REpORT



the factors that impact your fundscore®

ratings

...continue to better understand your score

Rip-Off fAcTOR The hidden fees in your mutual funds

pERfORmANcE fAcTORHow well your funds are performing compared to similar funds

mANAGEmENT fAcTORThe quality and integrity of the people managing your money

TAx fAcTORHow taxes affect your earnings

DiscipliNE fAcTOR Governmental sanctions against your fund

DANGER fAcTORThe risk level of your fund

Summary


Next Steps



INFORMATION CONSULTATION

GREENWAY DRIVE VENTURES

Intelligent, graphic driven visuals creating

transparency in the investing market

Skills: concepting, creative direction, logo

design, typography, copywriting, icon development,

branding.

Rip-Off fAcTOR

fundscore®fEE REpORT

Summary


Fees & Costs Performance Fund Managers Taxes

Next Steps

Regulatory Issues Risk quickly navigate for more score information

fEE REpORTFebruary 19, 2009 | Steven James | Fee Score®: 2 STAR RATING



...continue to find out to save money from fees

NOT GOOD

Over 25 years,

45% of your profits could be directed out of your retirement savings and paid to the individuals that run your mutual funds.

fundscore®

Your score indicates that this year, mutual fund fees could eat up 32% of your profits.

68%

32%lost profits

NExT YEAR YOU will pAY

$977.00 iN HiDDEN fEES fOR YOUR fUNDS

Stephen James

Pay to the Order of

dollars

next year

$ 977.00Fund Manager

Stephen JamesNine hundred and seventy-seven

hidden fees$50,000

$40,000

$30,000

$20,000

$10,000

$0

fEES YOU pAY OVER TimE

next year$977

5 years$5,775

10 years$14,166

25 years$66,064

Your score indicates that this year, mutual fund fees could

32% of your profits.

$40,000

$30,000

Summary


Next Steps



fundscore® REpORT

fundscore®UNDERsTANDiNG YOUR


your fundscore® is based on information supplied by your own funds to the government. we’ve just broken it down so it makes sense to you

scOREs RANGE fROm

300-850HiGHER scOREs ARE

BETTER scOREs

The higher the score, the more likely you are to have a secure retirement

...continue on to see your score

BAD

NOTGOOD

VERYGOOD

GREAT

GOOD

300

435570

705

850



IDENTITY & SITE DESIGN

PANELEAU

All encompassing strategic solution for

Paneleau’s niche business vision. Highlighting

the key points of difference, the beautiful

layered paint texture & the unique paneled

layout was important to separate from

common flat prints currently in the market.

Skills: concepting, creative direction, logo

design, naming, typography, compositing,

J4E WEB DESIGN

JOURNEY 4 EARTH

A lush informative web site for a non-profit

organization with illustrated custom maps,

for interactive flash based atlas & old world

international feel.

Skills: concepting, creative direction compositing,

retouching, front end web layout.

PRIVILEGE WEB SITE

SBE ENTERTAINMENT

Gorgeous fashionable web site reflecting

the beach lifestyle of the venue for

high-end Privilege nightclub using an

oceanic color palate, water elements,

linear design.

Skills: concepting, art direction, vector

map illustration, compositing, retouching,

front end web layout.

BRAND BOOK

SBE ENTERTAINMENT

Brand book embodying the contemporary

style & energy of the multifaceted

lifestyle company. The tool supporting

business & promotional opportunities

includes distinctive information graphics,

photography & stunning design.

Skills: concepting, art direction, project

management, compositing, retouching,

typography, book layout.

IDENTITY DEVELOPMENT

OLIVER • LIVING

A high end real estate company enlisted

Megan to create a modern logo with a

subtle organic tone. The poppy red &

aqua are a bright contemporary solution to

contrast the monotonous competition.

Skills: concepting, naming, creative

direction, brand development, logo design,

compositing, retouching, typography,

print & web layout.

STYLE GUIDE

CREATIVE ASYLUM / WALDEN

BOOKS / PRINCE CASPIAN

Licensing guide reflecting the beautiful,

textures of the magical universe. With the

focus on character photography, gilded

frames were chosen as the central element.

Skills: concepting, art direction, compositing,

retouching, typography, print design.

FALL PROMO CHECK

BCBG/MAX AZRIA

Sophisticated fall promotional collateral

for preferred customers communicating

fashion brand & showing the season’s

clothing line.

Skills: compositing, typography, print design.

ORGANIZER

TAKEOUT MENU

JOIN THE MENU REVOLUTION—TAKE CONTROL OF YOUR TAKEOUT

ORGANIZER LINE

KNOCK KNOCK

Rebranded, redesigned & extended

best selling product utility line with

sophisticated colors, functionality,

including concepting & writing the

new medical organizer.

Skills: concepting, art direction, research

& development, copy writing, vector icon

illustration, typography, print layout,

sourcing, custom die lines.

IN THE REALM OF THE NEVER FAIRIES

DISNEY GLOBAL DESIGN

A beautiful collector’s guide to the world

of the Never Fairies. With nouveau lines,

organic composition, & enchanting details

the book is an amazing collaborative effort

among editors, illustrators & designers.

Skills: concepting, art direction, project

management, retouching, logo design,

typography, book layout.

ask.com

CHARLIE SHEEN

ask.com

CHARLIE SHEEN

ASK ChArlieSheen.COM

VECTOR ILLUSTRATION

Line art illustrations created for a spoof

Charlie Sheen web site. Used iconic

personality elements with simple vector

style to add personality and humor simple

interactive dot com.

Skills: art direction, vector illustration, icon design.

styleSaint

styleSaint

Stylemix Stylemix

Bright.lys h o p d r e s s a c t


styleSaint

styleSaint

Stylemix Stylemix



opening doors to fashion

glinted

g l i n t e dg l i n t e d

G L I N T E D

s t y l e m i x

S T Y L E S A I N TB R I G H T . L Y

BL U

E P R I N T

B r i g h t R a c k

S T Y L E M I X

m u s t h a v e. com

GREEN FAUCET

Greenfaucet

s t y l e m i x


BL U

E P R I N T

B r i g h t R a c k

S T Y L E M I X


s t y l e m i x


BL U

E P R I N T

B r i g h t R a c k

S T Y L E M I X
