My Music Magazine Pitch

By Rosie Rudd

My Music Magazine…• After lots of research I’ve decided my magazine is going to be a mature

pop magazine.

• Through my institution research I have identified that there may be a gap in the market for my type of pop magazine. I have noticed that currently most pop magazines seem to be aimed at an audience of young teenagers (12-15 years old), therefore I want to produce a pop magazine which is aimed for a slightly older target audience of the age 16-early 20’s.

• I aim to create a magazine which is a mix between ‘Top Of The Pops’ and ‘Billboard’. This will have the some of the sophistication of Billboard and the fun and excitement of Top Of The Pops.

The Institution…

• I think these institutions may want to produce my magazine, this is because these institutions produced Top Of The Pops and Billboard and my magazine is a mix of them both.

My Target Audience…

• Age:16-early 20’s.

• Gender: appealing to mostly females.

• Interests: Pop music, fashion, gossip.

• Personality: My magazine is aimed at a target audience who are cheeky, gossipy and reasonably mature. These people are generally laid back and enjoy listening to pop music.

• Shops: High-street shops such as Top Shop, New look & River Island.

• Occupation: Students at college/uni. Adults with an income of letter codes: E, D and C2.

My Magazine…• Informal, laid-back, chatty mode of address-however still

reasonably mature. I’ll try and include some puns like they did in ‘Top Of The Pops’ to keep my audience amused.

• Colour palette of contrasting colours (so my text is clear and easy to read.) The colours I am going to use will connote sophistication, yet amusement.

• Images: 50:50 text to picture ratio of posed and natural images. I want to use images which intrigue my target audience resulting in them wanting to read my article.

• Tone: Welcoming, cheeky tone. I’m going to make sure I don’t over-do the cheekiness because that may not be as suitable for my audience due to my audience being at a more mature age.

Possible names…

• Pop To The Top

• Pop Around

• Turn Up The Pop

• Pop Beat

• The New Pop

• Pop In

• Pop Up

What will my

magazine include?...• My magazine will cover pop music.

• I will include interviews with fresh, new celebrities (This will take up the majority of my double page spread.)

• I will also include reviews of new pop albums and I’ll also include a chart update of the top charts.

• My magazine will also include many pictures as from my previous research I found that pictures are extremely important in attracting an audience.

My double page spread….

• My double page spread will consist of an interview with a new upcoming celebrity.

• I will also include an album review of a new pop album (this will relate to the interview.)

• I will have 50:50 text to picture ratio so it’s more appealing to my audience.

• In the centre I will have a large image which bleeds onto the second page. My interview will surround this image. I will place my album review and chart update on either side of this interview.

Questions…

• Which name best suits my magazine? Why?

• What 4 colours do you believe look sophisticated together?

• Do you believe my magazine would attract an audience of people aged 16- early 20’s?

• On my double page spread, do you think one large image bleeding across the two pages would look more professional or multiple images bleeding in the centre across the two pages?