Nate Bolt -- How Design Research Impacts Our World

HowDesign Research

Impacts Our World

F R O M F O O D S T A M P S T O F A C E B O O K

thx

46 Million AmericansThat’s 22 Million Households

15% of the country

Now what percentage of those 46 million were

employed within a year of receiving food assistance?

> 80%

So these are working people. People with

families. Teachers, etc.

How do they apply?

90 Minutes / 53 Days

What is Design Research?

but first

Observing people use technology in order to

design better technology

60 YEARS AGO

LET’S RECORD PEOPLE USING STUFF

30 YEARS AGO

Vs.

10 YEARS AGO

1% Humans listening to humans

99% Data

• UX Research (Facebook, Google) • Experience Research (AirBnB) • Insights (Netflix) • User Research (Walmart) • Design Research (Been around forever)

Terms That are Kinda The Same

What do you think about this interface?

“ think”

Analytics Data Science

Quantitative Research

Design Research UX Research Usability User Research 1:1 Observation Lean Research

DropboxAirBnBPinterestUberGoogleFacebook

Organization

8010050901,000300

Designers

Unofficial

Wild Guesses


Organization

913127250100

Design Researchers /

Unofficial

Wild Guesses

UX Researchers /Whatever They Are Called


Organization

50090030080012,0005,000

Engineers

Unofficial

Wild Guesses


Organization

11:19:14:110:14:13:1

Ratio of Designers to Researchers

Unofficial

Wild Guesses

Btw I’m Nate Bolt

Graduated UCSD in 1999

“ Social Impact of Digital Technology ”

Design Internship At Clear Ink

Design Internship At Clear Ink

Oops, Bankrupt

PLEASE BUY THIS

ethn.io

tinef

Mad Men Season 5 Episode 12

Hiding Spoilers

Chris Eberly Drink every time Roger does acid.

6min ago or 48m into the show

Rick Ross They just fired Don but who cares I’m the boss everyone knows that.

You follow Chris on Twitter

Rick Ross is a suggested user

0 min

5 min

10 min

15 min

20 min

8min ago or 50m into the show

6 people you know talking about this

8min 13sec of 44min total running time

25 min

30 min

35 min

8m 13s

40 min

SF to Paris in Two Minutes

Back to those Food Stamps

Jacob SolomanPolicy analyst and project manager

Just Stop

30 phone interviews

And 15 Follow-Up Interviews

Quant & Qual

11 Minutes / 53 Days (?)

• Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology

Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke

The Cheat Sheet

How Design Research Impacts Our World

Dead Tomato Society

Functional Behavioral Observation

Plain, Spicy, Extra Chunky

"It used to be that the way to find out what people wanted

to eat was to ask them."



The Cheat Sheet


1988

Aegis Radar



The Cheat Sheet


#



The Cheat Sheet


Quantitative research lets us test our assumptions, and qualitative research lets us find out what we don't know.

“

”

We can never have too much understanding about our products.”

“

1) Data with a heart2) Surprisingly Qualitative3) Fast AF

ux research



The Cheat Sheet


Research Interface

Fiction

Research Interface



The Cheat Sheet


Paper



The Cheat Sheet




The Cheat Sheet


The Myth: Geniuses have genius ideas that turn into

genius products.

The Truth: Great Ideas come from Other Great Ideas

More Truth: Imaginative research facilitates invention

Fin.

Grad School for HCI Stalk IxDA Events & Forums

Keep an eye on UXPA Internships

Build something epic

How to get into Design Research

• Mental Models by Indi Young • Just Enough Research by Erika Hall • Cognition in The Wild by Ed Hutchins • Complete Beginner's Guide to Design Research • Observing the User Experience: A Practitioner's

Guide to User Research • codeforamerica.org/apps/clean • codeforamerica.org/apps/promptly

A Deeper Design Research Dive

http://codeforamerica.org/apps/clean

http://codeforamerica.org/apps/promptly

[email protected]

@boltron

Nate Bolt

mailto:[email protected]

mailto:[email protected]