Final presentationDesigning new online support services for women that experience violence or the threat of violence

Andrea Botero/ Mariana Salgado Aalto School of Arts, Design and Architecture – Media Dept.

New  Media  For  the  Third  SectorExplores the role of social and digital media tools and services in increasing the effectiveness and reach of the activities and communication of third sector organizations. The approach is based on design research and prototyping activities carried out collaboratively with a partner organization. (Usually a longer study project!)

Previously: Amnesty Finland, World Health Organization, Cleaning Day, Crisis Management Institute, Aidbrella…

Amnesty  International  – 2007  No  Torture  Here!    Wendland,  Naukkarinen,  Vaalisto,  Tarkiainen,  Drakvik,  Leinonen,  Botero

Cleaning  Day  /  Yhteismaa– 2013  Cleaning  Day  treasures  (Miessner,  Oikkari,  Laakso),  Cleaning  day  App  (Multiple  contributors)  and  Cleaning  day  data  dashboard  (Panagiadouti)

NMTS  FACTS  (DOM-­E5042)

- 3 ECTs - Starts 23rd of February ends 27th of February- Everyday from 9 to 5 pm (unless otherwise stated)- Workload aprox. 80 hours (contact hours 7x5 35h +

Independent work 45h)- Three deliverables: 1) 10 min presentation and a blog

post** 2) Manual targeted to the partner NGO* 3) Learning Diary*

• ** ready by Friday• * Delivered 10 days after the WS

Theme  for  2015

• Relationship between violence against women (VAW) and digital media

à New technologies are used both to perpetrate violence and to fight back (seek help/organize against), what does this mean for the design of services that are digitally based?

Scope  and  aims  for  the  WS

• Brief 0.1: Create new possibilities for women who are experiencing violence or are survivors, to reach out and get in touch with a local NGO active in this field. How to do this through digital means?

à We expect well defined concepts for new services (and related tools) that the NGO can continue developing –or take into use – after the WS

à Note: Campaigns are interesting and needed, but not within the main focus of this WS

What  we  did

1. Lectures, readings and exercises to get familiar with the theme (reflected in a learning diary).

2. Group work to develop a design concept(s) with a pitching session in the end (presented with a 10 min AV presentation per team).

3. Document and report our findings to others (In the blog and in a manual).

What  we  learned

• Identify some of the challenges and possibilities of working and designing together with a third sector organization (vs a commercial organization or public sector) addressing a complex situation

• Define, develop and evaluate a “conceptual design” proposal for a digital service that can be used strategically by the organization to develop and improve its service portfolio.

• Some concrete tools and vocabulary that can be used in service design as it intertwines with digital media design and development.

Our partner organization for 2015:

https://www.naistenlinja.fi/

Exercises & Feedback

- Customer journey- Mapping user experience- Blueprints

Peer Picnics

The Peer Picnic is a live peer meeting, where people can gather just as friends do. There could be for instance five locations, where the picnic is organized regularly, eg. once per week. Events can be shared via Facebook.

Because only very few NL clients shall have an access to a f2f support group, the casual peer meetings would reach a lot wider group of women.

If some code language is needed because of possible stalkers, for instance “strawberry” could mean the Park of Koff, “blueberry” Töölönranta etc. If needed, an online peer group could also start by a joint picnic, so that the identity of every person is safely verified.

Safety Deposit

Spotify Survivor

Music is one of the most empowering things. Oppressed women can add their favourite pieces to the “I will survive” playlist at the NL web site and play it in Spotify.

When women do not have much space outside home and cannot get into contact with peers, they can feel the support of the NL community through the shared experience of the empowering music.

The guiding principle is that no-one is left alone. Even a minimalistic sign of peer support may help to recreate the sense of dignity.

Service Blueprint | EMOTIONAL DIARY

6 Thinking Hats

How was it for us?

• Happy to be able to do this workshop!• Surprised that no men came to the course• Emotional and difficult topic that brought a lot of

synergy within participants and the organization. • Fun• Interesting enough to think that we want to work more

with this topic in the future as part of our research.

How  was it for  you?

We will hear about this after the presentations.

Big big thanks to all participants!