PowerPoint Presentation
The Future of Gamification is EmotionThe Four Keys to FunNicole
LazzaroXEODesign, Inc.June20, 2012
www.xeodesign.com 2011 XEODesign, Inc.
XEODesignPutting Emotion into Play
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Putting Emotion into Play0
Player Experience Drives Engagement1
Winner Best Game 2007
Tilt the first iPhone accelerometer game
Tilt World250,000 visitsAim to Plant 1 Million Trees
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Putting Emotion into Play
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Play Builds Skills in an Engaging Way
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Putting Emotion into Play
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Real World Has Natural Engagement Loops
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Putting Emotion into Play
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Gamification Can Kill
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Putting Emotion into Play
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Gamification Can Kill
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Putting Emotion into Play
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Points Change Behavior
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Putting Emotion into Play
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Beyond Points and BadgesGames Must+ Simplify the World+ Suspend
Consequences+ Amplify Feedback+ Set Clear Goals in Achievable
Steps7
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Putting Emotion into Play
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Decartes ErrorDecisions require emotion as well as thought
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Putting Emotion into Play
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How many smiles? [Ekman/Duchenne]
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Putting Emotion into PlayFor exampleWhich player is expressing
enjoyment?
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Orbicularis Oculi
