WELCOME.

TONIGHT!-DESIGN: LET’S TALK ABOUT THAT.

-WHY AND WHAT IS DESIGN FOR?

-SOME CASE STUDIES, LARGE AND SMALL.

-AN OVERVIEW OF THE DESIGN PROCESS.

-SCRIMMAGE.

DESIGN:LET’S TALK ABOUT THAT

WHY AND WHAT IS DESIGN FOR?

LEAPS

HOW IS IT DIFFERENT?

VISUAL

CONTEXT

COLLABORATIVE

CONSTRAINTS

SOME CASE STUDIES, LARGE AND SMALL

ETHNOGRAPHY BASED INNOVATION OPPORTUNITY

SERVICE BASED INNOVATIONOPPORTUNITY

PIVOTALDECISIONS

AN OVERVIEW OF THE DESIGN PROCESS

Design Process: First, Meet the world.

Open and Close. But *never* at the same time.

Steps in a Process.

Draw your ideas!

Who/What

How Much

WhenWhere

Why

How

Make and use artifacts.

If you don’t write it down it didn’t happen.

Think out loud – words, arrows, boxes.

SCRIMMAGE!

AIR TRAVEL

AIR TRAVELSCRIMMAGE

AGAIN!

AIR TRAVELBRANDING

AIR TRAVEL

Q&A?

THANK YOU!