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We are the FIRST high end design company for sailors that provides unique and personal branding for their boats. We are creating a scalable world class design SAAS platform for sailboats.
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(2small PPT)Sailing Branding
First high end graphic design company
for sailors, that provides
unique and personal branding for their boats
65,000USD$
Revenue
Market Size
16 M
6 M
69%
31%
47%
53%2 M
24 MILLION BOATS $240 Million ($10USD in Design per year per boat)
http://www.inti.gob.ar/prodiseno/pdf/n145_naviera.pdf
Target Custumers
Owners or sailors of sailing or motor boats
Cruiser or racing
Men and women between 25-75 years
Upper-middle economic level
Internet users
Worldwide
24 Millon People
Jump to next level...
SOFTWAREthat makes premium
graphic design for sailboats
SIMPLE
FIRST
SOFTWAREthat makes premium
graphic design for sailboats
SIMPLE Our template designs empowers customers to create unique designsthat incorporate sponsors and personal branding in minutes.
FIRST
ANTONIA UNDURRAGA A.
Sailor from 1999-2013Designer PUC
Founder & CEO Sailing Branding
Team
PATRICIO FLORES
Sailor from 2002-2013Co-Founder Sailing Branding
Chilean Sailing Association Manager (FEDEVELA) ; Business UDD
Sailing Branding
Sailing Experts
Photographs
Sailmakers
Shipyards
Founder & CEO
CO-Founder
Prieto & ca.
XL Print
Matias CapizzanoSoto Acebal
Rodrigo FernandezFrancisco Lino
Ainhoa Snchez
CodyDon Pitts / CIS Vomela
3M / Cindy VogelMichael Hicks /Andresen
Lizardesign
Quantum / Mark Reynolds
John Gladstone/ North Sails Graphic
Gail Rice/ Harken
Esteban Cortez
Acid/ Fabian Prado
NZ Team / Amber Cameron
Paul Mielezko / Proessional Decal
Alejandro Irigoyen / Quamtum
Rodrigo Zuazola/ North SailsJuan Eduardo Reid/ J-Boats/ X-Yachts
Torkel Borgstrom / North SailsJuan Pablo Cadario
Sergio Rocha
Vasco Vascotto
Juan Pablo del Solar
Grape Fruit GraphicOcena Art
Rotna Rotulaciones Nauticas
Photo Sails
Ullman Sails / Travis
Cesar Castillo/ PhotoshopCamila Ortega/ Tipograa
Martin Silva/ Bavaria / Gran Soleil
Augusto Nicolini
Miguel Corti
Victor Marinho / melges
Printing
Developers
Lawyers
Designers
Cecilia Homps / Paint NS
Paul Westlake (Flipper)/ North Sails
Terry Wetton Signs
Network and Channels of distribution
North Sails
Quantum
Beneteau
J Boats
Bavaria
Yachtbau
X-yachts
Soto Acebal
Grand Soleil
Swan
Munn
Malbec
Jeaneu
Melges
West Marine
Pro Nautica
APS
Graphic Design
Design your sailUNIQUE More
Web Widget Channels of distribution
Revenue ModelOrder Summary
Lettering
Small Icon
Sponsor
Sail Boat $80 USD
$20 USD
$50 USD
$50USD
Dingy
20-29 feet
30-39 feet
40 + feet
2 Words
1 Icons
Total $200 USD + Taxs
Local money convert
I AM READY TO PAY
1 Logo
Custom template design available for $500 USD Your graphic design will be unique!
OK
Sail Boat
Dingy20-29 feet30-39 feet40 + feet
Lettering $10 USD One Word
Icon
Sponsor
$50 USD
$50 USD
One Icons small
One Logo
$20 USD$40 USD$60 USD$80 USD
One Icons big$80 USD
CustumTemplate Design
$500 USD (Take off the design from the webpage)
Average per sale Sailor: 150 USD
FEE per Company: 1,500 USD monthly
Big Icon 0 Icons
17,000 USD Developers2,000 USD Vector8,000 USD Design2,000 USD Metings
$ 36.000 UDS
+5,000 USD Others
Start Financing Strategy
Cost Structure
Fix monthly cost:$200 USD Servers$240 USD New vectors$1,500 USD Design files$2,000 USD Salary
INVESTMENT COST:$36,000 USD Initial investment (Oct. 2013)$40,000 USD Second Investment (March 2015)$40,000 USD Third Investment (March 2016)
$400 USD campaignsVariable Cost:
2,000 UDS Incorporation USA
$ 4,340 UDS
+
North Sails
Quantum
Beneteau
J Boats
Bavaria
Yachtbau
X-yachts
Soto Acebal
Grand Soleil
Swan
Munn
Malbec
Jeaneu
Melges
West Marine
Pro Nautica
APS
Financial Projections
Oct
Nov De
cJa
nFe
bM
ar Apr
May
June Ju
lyAu
gSe
pt Oct
Nov De
cJa
nFe
bM
ar Apr
May
June Ju
lyAu
gSe
pt Oct
Nov De
cJa
nFe
bM
ar Apr
May
June Ju
lyAu
gSe
pt Oct
Nov De
c
2013 2014 2015 2016
30,00025,00020,00015,00010,000
5,0000
Sale
s $U
SD
Invesment
Num. Sales
$ Sales
Num. Company
$ Company
Fixed Cost
RevenueUtility
2013-2014 (15 month) 2015 (12 month) 2016 (12 month)
$36,000
380
$57,000
25
$37,500
$50,100
$94,500
$8,400
Invesment
Num. Sales
$ Sales
Num. Company
$ Company
Fixed Cost
RevenueUtility
$40,000
580
$87,000
56
$84,000
$50,100
$171,00
$79,000
Invesment
Num. Sales
$ Sales
Num. Company
$ Company
Fixed Cost
RevenueUtility
$40,000
1120
$168,000
78
$117,000
$64,100
$285,000
$181,000
DesignPrinter
Sailor
Competitors
Location QualityGeneral printer Price Design
North S. Graphic
Rotna
GrapeFrut
Photo Sails
Lizardesign
San Diego, USA
Spain
Ingland
USA
ArgentinaMedium
Bad
Very Good
Very Good
Very Good
XL Print Chile Medium
Yes
Yes
Yes
Sails Specialist
Sails Specialist
Sails Specialist $$$$
$$$
$$$$
$$$
$$
$$ Bad
Bad
Bad
Bad
Bad
Bad
Sailing BrandingCalifornia, USA
Chile Very Good NO $ Very Good
Competitors
Look and feel readyApplay Start Up Chile
Web developers70 baots plane600 vectors Design BoatsMeeting with companysIncorporation USAServersGoogle campaigns
First MVPRecovery of initial investment - $40.000 UDS
Second investment
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
2013 2014 2015 2016
First investment$ 36,000 USD
Milestones
- $40.000 UDSThird investment
Web developers40 baots plane2000 vectors Design BoatsMeeting with companysServersGoogle campaigns
Web developers40 baots plane3000 vectors Design BoatsMeeting with companysServersGoogle campaigns
P R OB L E M S OL UTION UNIQUE V A L UEP R OP OS ITION
UNFA IR A DV A NTA GE C US TOME R S E GME NTS
K E Y ME TR IC S
C HA NNE L S
C OS T S TR UC TUR E
SAILMARKERS AND SHIP-YARDS:Lack of time, resources and specialization for proper design.
PRINTERS:Lack of time, resources and specialization for proper design.
SAILORS:Want a compelling design, but lack the skill set
SPONSOR:Design agencies are not equipped to provide appro-priate design.
Software that makes premi-um graphic design for sail-boats simple. Our template designs empowers custom-ers to create unique designs that incorporate sponsors and personal branding in minutes.
MARKET: 240 million Dollar
MARKET: 24 millon boats
SALES: Average $150 USD
We are the Keynote for sailing branding
Deep experience in sailing, design and technology. Specif-ically, 2 years in branding for boats. Experts in techniques for not aect the sailing performance.
Web Widget(North Sails, Quantum, Bene-teau, J Boats, Bavaria Yacht-bau, x-yachts, Soto Acebal, Grand Soleil, Swan, Munn, Malbec, Jeaneu, Melges, Aps, Westmarine)
More of 24 millions sailorsOwners or sailor of sailing or motor boatsCruiser or racing,Men and women between 25-75 years,Upper-middle economic level,Internet users,Worldwide.
Sailors passionate about technology and worried about design in USA and South America.
EARLY ADOPTERS
InvesmentNum. Sales$ Sales# Company$ CompanyFixed CostRevenueUtility
2013-2014 (15 month) 2015 (12 month) 2016 (12 month)
$36,000380$57,00025$37,500$50,100$94,500 $8,400
InvesmentNum. Sales$ Sales# Company$ CompanyFixed CostRevenueUtility
$40,000580$87,00056$84,000$50,100$171,00 $79,000
InvesmentNum. Sales$ Sales# Company$ CompanyFixed CostRevenueUtility
$40,0001120$168,00078$117,000$64,100$285,000 $181,000
REVENUE STREAMS
3 years: $268,400
LEAN CANVAS
First high end design com-pany for sailors that pro-vides unique and personal branding for their boats.