GEMS OUR OWN ENGLISH HIGH SCHOOL DUBAI

NAME : MEENAKSHI KHEMNANI CLASS: 11 K

YEAR: 2014-2015

MARKETING PROJECTTITLE OF PROJECT: MARKET SURVEY OF SELECTED CONSUMER

PRODUCTS ON THE BASIS OF BRAND NAME AND PACKAGE.COLLECTION OF DATA AND PREPARING REPORT ON

THE BASIS OF POPULARITY OF DIFFERENT BRANDS AND POPULARITY AND QUALITY OF PACKAGES OF PRODUCTS, AND

REASONS THERE OF

CERTIFICATE

Certified that this project report “MARKET SURVEY OF SELECTED CONSUMER

PRODUCTS ON THE BASIS OF BRAND NAME AND PACKAGE.COLLECTION OF DATA AND

PREPARING REPORT ON THE BASIS OF POPULARITY OF DIFFERENT BRANDS AND

POPULARITY AND QUALITY OF PACKAGES OF PRODUCTS, AND REASONS THERE OF” is

the bonafide work of “NAME” who carried out the project work

under my supervision.

Teacher In-charge:Name & Signature:Date:

Internal Examiner: External examiner:Name & Signature: Name & Signature: Date: Date:

GEMS OUR OWN ENGLISH HIGH SCHOOL DUBAI

INDEX CERTIFICATE PAGE ACKNOWLEDGEMENT INTRODUCTION ON SPICE MIX BRIEF EXPLANATION ON MDH BRIEF EXPLANATION ON EVEREST BRIEF EXPLANATION ON BADSHAH INTRODUCTION TO WATER COLOURS BRIEF EXPLANATION ON PELIKAN BRIEF EXPLANATION ON FABER CASTLE BRIEF EXPLANATION ON MAPED INTRODUCTION TO TOOTHPASTE BRIEF EXPLANATION ON SENSODYNE BRIEF EXPLANATION ON SIGNAL BRIEF EXPLANATION ON DABUR QUESTIONNAIRE ON THE THREE PRODUCTS PIE CHART THANK YOU

TOPIC ‘’Market survey of selected consumer products on the basis of

brand name and package. Correction of data and preparing report on the basis of popularity of different brands and

popularity of different and quality of packages of products and reasons of their of ‘’

ACKNOWLEDGEMENT

I would like to thanks my marketing ma’am Mrs. Ruchi uppal to give me this opportunity of making this project. I would also thank my friends for helping me out in this project and my family for encouraging and supporting me enough to make this project.

MDHEVEREST

BADSHAAH

PELIKANFABER CASTELL

MAPED

DABUR REDSIGNAL

SENSODYNE

BRANDINGoBrand is the “name ,term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers”.oBrands are used in business, marketing, and advertising .oWhereas branding is defined as the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

IMPORTANCE OF BRANDING

• Some importance of branding are -: Deliver your message clearlyCreate business credibility Connect the customer to the product Motivate the buyer

SPICE MIX Many spices last for years, and some have even been

found in 5,000-year-old Egyptian tombs.

In centuries past, pepper was worth its weight in gold and wars were fought over access to spices. Prices have dropped dramatically for all but a few spices (such as saffron), and today we forget that they are good for more than enhancing flavor of our favorite dishes. Historically, spices have been used in perfumes.

MDH BADSHAHEVEREST

MAHASHIAN DI HATTI

FOUNDER :- DHARAMPAL GULATI

Mahashay Dharmpal was born on 27th March, 1923 in Sialkot (Pakistan). In 1937, he set up with the help of his father a small business of looking mirror and thereafter business and carpentry job, cloth merchant, hardware business & rice trading.

Somehow these petty businesses could not hold him for long and he joined hands with his father in his parental business i.e. Spices under the name of Mahashian Di Hatti popularly known as 'Deggi Mirch‘.

BADSHAH FOUNDER – JHAVERI INDUSTRIES

 The manufacturing unit located at Umergaon (Gujarat), has been mandibly supported by our administration office in Mumbai.

Broadly, there are two main subdivisions of spices one being the major spices and the other is minor spices. For example the spices like pepper, cardamom, ginger, turmeric, chilies etc., comes under major category. The important minor spices grown in India are ajwain, aniseed, caraway, celery, coriander, cumin, dill seed, fennel, fenugreek, garlic, onion, saffron, vanilla etc.

EVEREST FOUNDER –VADILAL SHAH Everest Spices is an Indian manufacturer,

distributor and exporter of ground spices and spice mixtures under the brand name Everest.

According to the 2007 study, Everest was India's largest spices brand based in Mumbai. More than 20 million households used Everest spices regularly. The brand was stocked by 400,000 outlets in more than 1000 towns across India.

WATER COLOURS The term water colour a painting method in which

the paints are made of pigments  suspended in a water-soluble vehicle. The traditional and most common support for watercolor paintings is paper , other sources like  papyrus, bark papers, plastics, vellum or leather , fabric , wood, and canvas.

The 'natural' movement of the pigment in water/paper is a property that water colour offers to the artist . It provides effects that oils, and perhaps acrylic cannot.  Water colour is the attraction and challenge offered to an artist.

MAPED

PELIKAN

FABER CASTLE

MAPED PLACE – ANNECY, FRANCE

YEAR -1947

Maped (Manufacture d'Articles

de Precision Et de Dessin) is a family

run French based manufacturer of

scholastic and office stationery . With

subsidiaries in 9 countries, it has

expanded worldwide to over 125

countries.

Some products offered are

Compasses , erasers ,pencil

sharpeners,

coloured pencils ,scissors ,marker

pens,rulers,squares

Scissors, cutters ,paper cutters,

staplers ,punches, clips, Craftwork

Cutters.

PELIKAN FOUNDER- Carl Hornemann YEAR – 1838 PLACE – GERMANY Pelikan Watercolors are made from the highest

quality finely ground pigments. These artist paints are very lightfast with brilliant and dense colors. Each set features a hollowed paint tablets for quicker solubility. The color pans are interchangeable.

FABER CASTELL

Founded in 1761 at Stein near Nuremberg by cabinet maker Kaspar Faber (1730–84), the enterprise has remained in the Faber family for eight generations . It opened branches in New York (1849), London (1851), Paris (1855), and expanded to Vienna (1872) and St. Petersburg (1874). 6500 employees work under faber castell.

Products offered by faber castell are Pencils , watercolors , brushes , markers , crayons, modeling dough, oil pastels, papers, connector pens.

TOOTHPASTE Toothpaste is used to

promote oral hygiene. Simply scrub jewellery with

toothpaste using a soft bristle toothbrush, rinse with water before the toothpaste hardens and shine with a cloth.

Toothpaste can remove the most difficult stains from your favorite clothes. Lipstick stains from shirt collars, juice stains from T-shirts and spaghetti sauce on the table cloth.

SENSODYNE

DABUR RED

SIGNAL

SENSODYNE• Sensodyne is a brand of toothpaste that

was first sold by Block Drug , a Brooklyn, New York-based company established in 1907 by pharmacist, Alexander Block. The toothpaste was first marketed in 1961 as a desensitizing toothpaste based on a strontium chloride formulation.

SIGNAL• Signal is a toothpaste  and a mouthwash

produced by the Unilever company.• Signal toothpaste was introduced in

1961 to European store shelves. Extensions to the brand include fluoride toothpaste (1977), anti-tartar formula (1986) and "complete"antibacterial  (1999) varieties.

DABUR • Dabur Red Paste is packed with the power

of ingredients like Laung Pudina & Tomar. It is the first-ever toothpaste which thereby providing you healthy teeth . Its superior formulation that has been scientifically validated has made Dabur Red Paste the preferred oral care brand for millions of Indians. Dabur Red Toothpaste has become a Rs 100 crore brand within just five years of its birth.

PROJECT REPORT

MARKET SURVEY

Market research/survey is any organized effort to gather information about target markets or customers. It is a very important component of business strategy.

The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

QUESTIONNAIRENAME -:OCCUPATION -:GENDER -: AGE -:EMAIL-ID-: CONTACT NO-:(This questionnaire has been conducted by the students

of Our Own English High School Al Warqa. )

1)ACCORDING TO THE TASTE THESE MASALAS GIVE TO YOUR DISH , WHICH ONE OF THESE WILL YOU CHOOSE?

MDH ____ BADSHAH ____ EVEREST ___2) WHICH MASALA IS WIDELY AVAILABLE ? MDH ____ BADSHAH ____ EVEREST ____3)WHICH MASALA IS AFFORDABLE/CHEAP? MDH_____ BADSHAH ___ EVEREST ___4) WHICH BRAND HAS MOST VARIETY ? MDH____ BADSHAH ___ EVEREST ___ 5) WHICH OF THE BRAND HAS BEST QUALITY ? MDH ____ BADSHAH ____ EVEREST ___6)THESE BRANDS ARE AVAILABLE AT ALMOST THE SAME PRICE. WHICH OF THEM DO YOU THINK HAS ANY

LIMITATION? AND WHY?MDH ____ BADSHAH ____ EVEREST ___________________________________________________________________________________7)ANY SUGGESTIONS YOU WOULD LIKE TO GIVE TO ANY OF THESE BRANDS FOR PACKAGING , PRICE OR ANY

OTHER FEATURE?_________________________________________________________________________________________

_____________________________________8)ANY MAIN REASON FOR USING THIS PARTICULAR BRAND ?_________________________________________________________________________________________

______________________________________9) RATE THE THREE BRANDS.MDH ____ BADSHAH ____ EVEREST ___

1)WHICH TOOTHPASTE HAVE MORE EFFECTIVENESS ON SENSITIVITY?SENSODYNE ___ SIGNAL ___ DABUR RED___2) WHICH OF THEM HAS THE BEST QUALITY ?SENSODYNE ___ SIGNAL ___ DABUR RED___3)WHICH TOOTHPASTE IS MORE ADVERTISED ?SENSODYNE ___ SIGNAL ___ DABUR RED___4) WHICH TOOTHPASTE HAS BEST PACKAGING AMONG THESE ?SENSODYNE ___ SIGNAL ___ DABUR RED___5)WHICH TOOTHPASTE PROVIDES OFFERS?SENSODYNE ___ SIGNAL ___ DABUR RED___6)ALL THE TOOTHPASTES ARE EFFECTIVE FOR THE TEETH. STATE ANY DISADVANTAGE OF THE

BRAND?____________________________________________________________________________

________7) WE WOULD LIKE TO KNOW IF U WANT ANY CHANGES IN ANY BRAND ?____________________________________________________________________________

_________8) IS THERE ANY PARTICULAR REASON FOR USING THIS BRAND ?____________________________________________________________________________

_____________9) RATE THIS BRAND ?SENSODYNE ___ SIGNAL ___ DABUR RED___

1)WHICH WATER COLOUR WOULD YOU PREFER ACCORDING TO THE QUALITY ?MAPED ___ FABER CASTELL ___ PELIKAN ___ 2)WHICH BRAND IS THE CHEAPEST AMONG ALL ?MAPED ___ FABER CASTELL ___ PELIKAN ___3)WHICH BRAND IS AVAILABLE WIDELY ?MAPED ___ FABER CASTELL ___ PELIKAN ___4)WHICH BRAND OFFERS MORE COLOUR COMBINATION AMONG ALL ?MAPED ___ FABER CASTELL ___ PELIKAN ___5)WHICH BRAND HAS GREAT OFFERS AMONG THESE ?MAPED ___ FABER CASTELL ___ PELIKAN ___6)RATE THE THREE BRANDS?MAPED ___ FABER CASTELL ___ PELIKAN ___7) THE THREE BRANDS OFFER GREAT VARIETY OF COLOURS.STILL IF YOU FIND ANY LIMITATION

IN THE BRAND PLEASE SPECIFY ?______________________________________________________________________________

____8?ANY SUGGESTIONS YOU WOULD LIKE TO GIVE TO THE THREE BRANDS?______________________________________________________________________________

_____9)WHAT IS THE MAIN REASON BEHIND USING THIS BRANDS ?______________________________________________________________________________

______

GRAPHS

faber castle pelikan maped

3)WHICH BRAND IS AVAILABLE WIDELY ?MAPED ___ FABER CASTELL ___ PELIKAN ___

REPORTAccording to the survey , Faber castell is widely available (60%) because it is preferred by everyone next pelikan (30%) maped (10%).

VARIETY

pelikanfaber castellmaped

WHICH BRAND OFFERS MORE COLOURS AMONG ALL ?MAPED ___ FABER CASTELL ___ PELIKAN ___

According to the survey people in my locality say that pelikan(60%) offers highest variety among all because it has the best color combinations then faber castell (30%) and then maped.

PRICE

everest mdhbadshah

Which masala is affordable/cheap? MDH_____ BADSHAH ___ EVEREST ___

According to the survey best price out of the three brands is everest (60%) because it has a very affordable price mdh (30%) and then badshah (10%).

Which of the brand has best quality ? MDH ____ BADSHAH ____ EVEREST ___

MARKETING

MDHbadshaheverest

According to the survey mdh (60%) is marketed the most because it has many advertisements then badshah (30%)and then everest

QUALITY

sensodynesignaldabur red

WHICH OF THEM HAS THE BEST QUALITY ?SENSODYNE ___ SIGNAL ___ DABUR RED___

According to the survey sensodyne has the best quality (70%) because it uses the best materials to make the teeth strong and white then signal (20%) and then dabur red(10%).

CONCLUSIONTHE BEST BRAND IN TOOTHPASTE IS SENSODYNEBECAUSE IT USES BEST FORMULA TO MAKE THE TEETH STRONG ANDSHINE .

THE BEST BRAND IN SPICE MIX IS MDH. BECAUSE IT PROVIDES A LOT OF VARIETY AROMAH TO THE FOOD.

THE BEST BRAND IN WATER COLOURS IS FABER CASTELL. BECAUSE IT HAS THE BEST COLOURS AND BEST PRICE .

BIBLIOGRAPHY http://wonderfulengineering.com/15-uses-for-toothpaste-you-didnt-know-before/http://www.badshahmasala.com/blog/the-histor

y-of-indian-spices/http://en.wikipedia.org/wiki/EverestSpiceshttp://en.wikipedia.org/wiki/Sensodynehttp://en.wikipedia.org/wiki/Dabur