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Product Discovery Christopher McCann
September 10-11, 2015
Product Management ‘This is taking a long time’
Research spikes
Some stories taking very long to complete
Stories generating other Stories
Things I observed…
Discovery Delivery Loop
1. Frame the idea
2. Understand Users
3. Envision a solution
4. Minimise, Priorities and Plan
User Research
Product Mgm
Ideas
DeliveryDiscoveryCompetitors
Product Opportunity
Backlog
User Stories
User Story
Better to iterate here ..then here
Why is our business building this ?
Who is it for ?
How will we know if we succeed?
Frame the idea
Clear summary of business problem
Summary of any risks or assumptions
Identify metrics used to measure success
Frame the idea
Understand the Users Identify their needs
How they work today
Simple user profiles or personas
Map the ‘Jobs to be Done’
Scenarios of how people do things today
Communication of any user research
Understanding the Users
User Story Mapping
Design Studio
Play ‘What about…?’
Envision a Solution
Completeness
Refine Design
Technical Considerations
…that solves the customers problems
Sketches, wireframes and story boards
Prototypes
Technical sketches
Story Maps
Envision a Solution
Identify a small viable solution - not always ‘lovable’
Plan: estimate a realistic budget
Maximise value and minimise risk
Focus on Outcomes
Minimise, Prioritise and Plan
Discovery Delivery Loop
1. Frame the idea
2. Understand Users
3. Envision a solution
4. Minimise, Priorities and Plan
User Research
Product Mgm
Ideas
DeliveryDiscoveryCompetitors
Product Opportunity
Backlog
User Stories
User Story
Better to iterate here ..then here
Does this work …
Yes, sort of…
Discounts…a story
Frame the idea
Understand Users
Envision a solution
Minimise and Plan
User Research
Product Mgm
Ideas
DeliveryDiscoveryCompetitors
User Stories
User Story
MRD Better to iterate here ..then here
Frame the ideaMarket Requirement Document
Expert Service Assignments
PM Feedback
MRD
The Users
‘Discounts scare me’
Emily
Envision Solution
25Design Studio
2Story Mapping
Design Iteration
‘The Wizard’
Present design - Lo Fi
Prototype
User Story Delivery Improvements
More extensive Story Startup
Extensive Design review at start
Technical ‘What-if’ discussion - critical
Frequent ‘Discovery’ sessions during delivery
Summary
Business Strategy
Users
Goals and Activities
Features
Use
to choose
use their
to design
