Product managers are from Mars,User Experience designers are from Venus: Learning how we can all get along

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Digital Products

Digital Product Managers

Identity Crisis

Business

Design Technology

ProductManager

Huge task ahead

Product Designers

Build better products

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Are we really designing products?

We’re shifting to an experience economy where an experience is becoming the primary economic offering”

Joseph Pine

“

Diff

eren

tiatio

n

Value

Commodity

Product

Service

Experience

Service Industry

More like movie making

Domain Overlap

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2012, Eyes Wide Shut, or Toy Story?

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80% 8%Gulf of Execution

Companies Customers

The experience gap

The gap between strategy and execution

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Good product managers

h5p://sethgodin.com/sg/books.asp

Great teams build great products

10,000 hours

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Hiring UX

How to get the best from your UX team

h5p://userexperienceproject.blogspot.com/2007/04/user‐experience‐wheel.html

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Focus on Strategy not Tactics

Bring in your UX person at the product definition phase

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Don’t just gather requirements

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Work with your UX team to set vision

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You’re not the designer

Product  should not be subordinate to MarkeNng or IT

h5p://userexperienceproject.blogspot.com/2007/04/user‐experience‐wheel.html

Need real power

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Design from the outside in

Your Team

Your Users

Quality

Create a culture of quality

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UX people are perfectionists

Great products don’t just happen

The myth of best practice

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Cargo Cult Thinking

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Don’t copy Amazon

Featuritis

Use

r Hap

pine

ss

Number of features

It doesn’t even have the basics

This product does everything I want

I can’t do the one thing I bought it for

I need to check the manual

This is really tricky

Good, but I wish this did more

Wow, this is really easy to use

Min

imum

Via

ble

prod

uct

Swee

t spo

t

Feature curve

As product managers you’re responsible for the UX of the product

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How much UX knowledge do you need?

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Alan CooperAuthor, About Face & The

Inmates Are Running the

Asylum

Kate RutterExperience Designer,

Adaptive Path

Lou RosenfeldAuthor, Information

Architecture for the World

Wide Web

Sunni BrownAuthor, Gamestorming:

A Playbook for Rule-

breakers, Innovators and

Changemakers

Kim GoodwinAuthor, Designing for the

Digital Age

Robert FabricantCreative Director, Frog

Design

Inspirational Learning for User Experience Designers

REGISTER NOW for 3 days of UX design inspiration at uxlondon.com

UX London is a unique three-day event combining inspirational talks with in-depth workshops presented by some of the industry’s biggest names.

SPEAKERS INCLUDE:

Whether you’re beginning your

career, or a seasoned professional,

UX London is your chance to add

core skills, absorb strategic thinking

and learn advanced techniques from

pioneers in the field.

Matt JonesDesign Director, Berg

Todd Zaki WarfelAuthor, Prototyping:

A Practitioner’s Guide

UX London Discount Code: “ProductTank”

Current trends in UX

Guerrilla UX

Undercover UX

Content strategy

Analytics and A/B testing

Psychology and persuasion

The mobile experience

Improved web technology

Help us make great products

@andybuddwww.clearleft.com

andy@clearleft.com