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to help you understand how important project are and how equally important it is to present them perfectly. this is just for your reference you can be as creative an innovative as you can.
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Project brief
PROJECT BRIEF Design and develop 3 collection of bags.
Each collection should include a complete range of products.
For example:This is a range by DAKINE
Project direction
3 collection
Age group: 25- 30 Age group: 23-28 Age group: 16-22
Market survey (online and off line)
back pack47%
sling bag34%
portfolio19%
what type of bag do you prefer for office or college?
2%3%8%
32%56%
How often do you travel related to business?
every week every two week monthlyquaterly not often
30%
9%19%14%
9%
16%2%
What type of bag do you usually carry for business trip?
back pack tote duffle bag trolly bagsling bag portfolio bag rucksack
11%
29%
38%
22%
How often do you go for vaccation or personal trips?
every month quarterly half yearly annually
26%
7%
18%20%
10%
3%
16%
What type of bag do you carry for your personal outing?
back pack tote duffle bag trolly bagsling bag portfolio bag rucksack
23%
13%
3%17%
7%
23%
13%
What are the other small accessories you carry along while travelling?
wallet waist pouch I pad case travel kitcamera kit toilet kit utility kit
Products list in each collection
Women’s collection
• back pack• Gym duffle• Shopping tote bag• Business folio• Rucksack• Sling bag• Clutches
Men’s collection
• Back pack• Portfolio bag• Rucksack• Travel duffle• Gym duffle • Wallet• Business
duffle
Youth collection
• Back pack• Satchel bag• Small duffle• Tote (jhola)• Rucksack• Fanny bag• Messenger
WOMEN’’s COLLECTION
Client persona
Age group: 23-28 years
Occupation: service / business/ self employed
Hobbies: reading, travelling, photography etc.
Activities: shopping, adventure sports etc.
Expenditure: 25k / month
• back pack• Gym duffle• Shopping tote
bag• Business folio• Rucksack• Sling bag• Clutches
THEME
HUMBLE ELEGANCE
CLIENT
Colour board
NEW EXPERIENCE Here are the few logo option developed very specifically for ladies
bags
To give a new
experience to women while they
carry a wildcraft
bag.
Here is the final selected logo.Which is going to be used in all the bags designed for ladies.
It’s the details that make THE DIFFERENCE
WILD JADE
DESIGNS
Back pack
Gym duffle
Shopping tote
MEN’S COLLECTION
Client persona
Age group: 25-30 years
Occupation: serviceman/ businessman/ self employed
Hobbies: listening to music, reading etc.
Activities: business trip, family holidays, adventure sports etc.
Expenditure: 20- 25k/ month
• Back pack• Portfolio bag• Rucksack• Travel duffle• Gym duffle • wallet
THEME
REINVENTED VINTAGE
CLIENT
Colour board
DESIGNS
Back pack
Travel duffle
YOUTH COLLECTION
CLIENT PERSONA
Age group: 16-23 year
Occupation: students/ fresher in the industry
Hobbies: listening to music, watching movies, reading, travelling etc.
Activities: classes. Camping, partying etc.
Expenditure: 15 -20k/ months
• Back pack• Satchel bag• Small duffle• Tote (jhola)• Rucksack• Fanny bag• messenger
THEME
PLAYFUL WE
CLIENT
