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Pu#ng Lips+ck on UX FeedbackEva Kaniasty / UX Consultant @kaniasty

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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" [The area of the brain which lights up when we experience beauty is] involved in our

emotions, our feelings of reward

and pleasure, and our ability to make decisions.

http://www.wired.com/2011/07/why-does-beauty-exist

Beauty

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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•Compare •Prioritize •Categorize

Genera+ng Meaning

• Express Confidence • Show Context • Summarize Content

*Never forget usability

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COMPARE

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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Task Comple+on

Same par+cipants Same moderator Same product

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PRIORITIZE

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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Findings• The checkout process worked well. 7/8 participants

were able to successfully purchase tea. • All 4 mobile participants initially had trouble

noticing the hamburger nav. 1 never found it. • Less tea-savvy participants (4/8) had difficulty

discovering new teas.

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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• The checkout process worked well. 7/8 participants were able to successfully purchase tea. !

• All 4 mobile participants initially had trouble noticing the hamburger nav. 1 never found it. """

• Less tea-savvy participants (2/8) had difficulty discovering new teas. "

Findings

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CATEGORIZE

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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Par+cipant Summary

♀ 5 Female ♂ 3 Male

% 4 on Laptops & 4 on Smartphones (4 iPhone, 3 Android, 1 Windows Phone)

3 3 2Thomas TravelerSarah Sophisticate Helen Healthy

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CONFIDENCE

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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Ease of Use Ra+ngs Rating Scale

Difficult○␣ ○␣ ○␣ ○ ○␣ ○␣ ○␣ Easy

1 2 3 4 5 6 7

Confidence Level: 90%

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CONTEXT

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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System Usability Scale

SUS yields a single score per parAcipant. Users are more likely to recommend websites that score above 80 on the SUS.

CREDIT: Sauro - MeasuringUsability.com

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CONTENT

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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Seman+c Differen+als

Eva Kaniasty | Red Pill UX | @kaniasty

Tools

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•Infogr.am (use code uxpaboston)

•plot.ly •Excel •Powerpoint •Photoshop •Illustrator

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MISTAKES

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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Visualiza+on Mistakes1. Implying statistical significance 2. Over-aggregation 3. Comparing apples to oranges 4. Leaving out context 5. Adding meaningless visual noise 6. Poor usability

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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Task Comple+on

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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Findings

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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Par+cipant Summary

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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Ease of Use Ra+ngs Rating Scale

Difficult○␣ ○␣ ○␣ ○ ○␣ ○␣ ○␣ Easy

1 2 3 4 5 6 7

80%rated above average

http://bit.ly/statscalculators

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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Product Reac+on Cards

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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SUS

Credit: Tullis & Albert - Measuring the User Experience

Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16

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" [The area of the brain which lights up when we experience beauty is] involved in our

emotions, our feelings of reward

and pleasure, and our ability to make decisions.

http://www.wired.com/2011/07/why-does-beauty-exist

Beauty

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Thank You!

Happy Visualizing!

CREDIT