QOSMO by Diverge Design (Portugal)

QOSMO by DivergeNovember 2009

All Rights Reserved Diverge Design S.A. 2009.11 1

You never have a second chance to make a first impression.



But, after all, it is just another coffee machine! Or is it not?



QOSMO(cosmopolitan)

“Cosmopolitan Society/Cosmopolitan City, where people of many ethnicities, religions and cultures meet and live in close proximity”

“Globalization’ is a non-linear, dialectic process in which the global and the local do not exist as cultural polarities but as combined and mutually implicating principles.”

“Cosmopolitanization means internal globalization, globalization from within the national societies. This transforms everyday consciousness and identities significantly.

“Globalization is a non-linear dialectic process, in which the global and the local do not exist as cultural polarities, but as a combination of mutually implicating

principles”



Portability

ValentineFirst manual typewriter assumedly portable.Designed in the 70’s by Ettore Sottsass for Olivetti, it became aclassic icon for industrial design.

Mobility

WalkmanThis object was responsible for the creation of a new way to listen tomusic.From the 80’s onwards it was possible to go anywhere with a musicsoundtrack as your company.An object that lasted until the 90’s when the Disckman was introducedunder the same concept.


Change of habits

Television remote controlThis transformed the interaction with television.The importance of a comfortable sofa increased, and the televisiongrew as a platform of entertaining content and services.

Mobile phoneMobile communication became indispensable.It is the symbol of a social and cultural value transition which stillpersists and is responsible for a new social and economic era.The cell phone changed social interaction in a radical way, it led tofreedom from the workspace and expanded the business frontiers.


Cult of the shape the importance of design

Fiat 500Fiat became famous for wanting to motorize all Italians “motorizzaretuti gli italiani “.The end product is one that celebrates a symbolic reference, withoutmaking the solution aesthetically dated.The Fiat 500 becomes, again, a classic design reference in the smallcar segment, a desirable object.In 2007 gains market share based on a redesign that shares 90% ofthe existing components on the platform where it sits.Has a place in the podium for a car that is urban, contemporary, a cultobject.



QOSMO identity

1.

Qosmo assumes the major characteristics of a cosmopolitan society:

InterculturalOn the moveSocial networkingUrbanismComfort and Usability

2.

It has the potential to become a cult object because it reinterprets, in a

retro manner, the ritual of coffee serving.

3.

It relates intrinsically with modern living contexts.

Ok, but we are still talking about design as formalaesthetics and beauty, right?



Strategy QOSMO

Portfolio

Product

Platform

Big Picture

Property

Partnership


Strategy

Diverge was responsible for the definitionof the strategic positioning of the Qosmo,the identification of the opportunity fordifferentiation, the definition of itsattributes according to user profiles,trends and aspirations equally defined by us.


Portfolio

Diverge is responsible for the definition ofall products and product accessories forDeltaQ for the coming years, with adetailed project planning that includes anumber of machines for different marketsand segments, coming into market atspecific times, with a specific target price.All of this with the necessary flexibilityimposed by active industry observationand analysis.


Platform

Diverge has build a lifestyle context thathas allowed the creation of multipleproducts and accessories that haveentered the market and will continue to do so in the future. From point of sale, totableware, to home furnishings, Divergeis responsible for conceptualizing,designing and developing with differentpartners, in accordance with brand andcommunication specialists, a number ofsolutions under the same platform.

All Rights Reserved Diverge Design S.A. 17

Product

Diverge was responsible for the concept,for the design, for the definition of the principles behind the main mechanisms, for the CAD definition of all surfaces, for engineering support and complementary services, for testing and production accompaniment, for project management on the whole and delivery to the market on time respecting target price.


Partnetships

Diverge is responsible for identifying Suitable partners, with manufacturers,business folks and researchers who can add value to Delta’s brand ambition worldwide, we define the agenda and set the scenario for successfulpartnerships. We are mandated by the client toestablish the best possible network to allow sustainable business growth.


Property

Diverge understands the importanceof intellectual property and has worked with the client, researchers, industrial partners and specialized professionals in defining several patents and design protectionsthat will allow Delta to attain their goals with minimum risk.


Big Picture

Delta is a family owned company with threegenerations actively running the company,it is also the most trusted Portuguese brandin the market and a company with activitiesin many different continents. It is importantto understand both the company and its context in order to be successful.


Diverge, a full service product design and innovation company

[email protected]

Avenida António Augusto Aguiar 187, 2ºdto1050-014 Lisboa, Portugal

T: (+351) 211 912 577

www.divergedesign.com