RAPID TECHNIQUES FOR MAPPING EXPERIENCES

It’s destination and the journey

EMILIA ÅSTRÖMDesign Success Manager

@mural#mappingexperiences

@JIMKALBACHHead of Customer Success

#mappingexperiences

• Background to Mapping Experiences

• Process for a Rapid Mapping

• Q&A

AGENDA

#mappingexperiences

#mappingexperiences

Created by Effective UI

Erik Berkman (author of Designing Mobile Interfaces)

Jeff Patton, User Story Mapping

“Diagrams are compelling documents that invite

engagement by others.”

#mappingexperiences

MAPPING EFFORT

How long does it take?

#mappingexperiences

1. INITIATE

Ensure the diagram is relevant to the organization

#mappingexperiences

a. FRAME THE EFFORT

www.experiencinginformation.com

b. CREATE A TOUCHPOINT INVENTORY

MURAL.co

1. INITIATE

ACTIVITY TIME

a. Frame the effort 1 hour

b. Create an inventory 3 hours

TOTAL 4 hours

#mappingexperiences

2. INVESTIGATE

Ground the map in reality

#mappingexperiences

1. Gather existing reports and studies

2. Conduct internal interviews

3. Conduct external interviews

2. INVESTIGATE

#mappingexperiences

STAKEHOLDER INTERVIEWS

CUSTOMER INTERVIEWS

#mappingexperiences

2. INVESTIGATE

ACTIVITY TIME

a. Review resources 4 hours

b. Internal interviews 4 hours

c. External interviews 8 hours

TOTAL 2 days

#mappingexperiences

3. ILLUSTRATE

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a. CREATE PROTO-PERSONAS

#mappingexperiences

b. DRAFT DIAGRAM

MURAL TEMPLATE

3. ILLUSTRATE

ACTIVITY TIME

a. Create proto-personas 2 hours

b. Draft diagram 4-6 hours

TOTAL 8 hours

#mappingexperiences

4. ALIGN & ENVISION

Work together to innovate

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4. ALIGN & ENVISION

ACTIVITY TIME

Hold a workshop 12-16 hours

TOTAL ~2 days

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WORKSHOP

#mappingexperiences

EMPATHIZE

ENVISION

EVALUATE

“[Mapping] will add context

to your project and highlight

opportunities you may have

otherwise missed.”

DESIGN SPRINTS

DESIGN SPRINTS

IDEAS ARE OVERRATED

#mappingexperiences

EXAMPLE: SNAP SUPPORT

TIE IT ALL TOGETHER

RAPID MAPPING - DURATIONS

0

8

HO

UR

S

#mappingexperiences

RAPID MAPPING

It’s the destination and the journey.

Questions?

THANK YOU

#mappingexperiences