Risky Design Innovation: Defining the Role of Designers in the Future

Risky Design Innovation: Defining The Roles of Design For the Future

Sooshin Choi

College for Creative Studies Provost and Vice President Professor of Design

Vice President of Education, IDSA

© Sooshin Choi, 2013

design brings innovation for the future.


1. design

and ends with making others see

begins with seeing (what others can’t)


my concern: we have many thinkers now.

but not enough seers and doers.


a new design process:

1: invisibles 2: visibles 3: tangibles 4: deliverables


2. innovation

and ends with filling the blank

begins with giving up the most needed


Electric Fan, GE Air Multiplier, Dyson


Horse Carriage Motor Carriage, Daimler (1886)


Aircraft, Orville and Wilbur Wright F18, Boeing


Blackberry iPhone, Apple


improvement: -- un-necessity + necessity

innovation: -- necessity + new solution

get rid of those you think can’t live without.


3. the future

not those who knows how to design

needs designers


CONCEPTORSees and shares visions for future

CONDUCTORGets things done

CONNECTORConnects things to create new value

DESIGNER’S ROLES


SOULAbout what it means

SKINAbout how it looks

DESIGNER’S CONCERNS

SKELETONAbout how it works


BRAINSee people as users or customers.

HEARTSee users or customers as people.

GUTDeliver what YOU think is right.

DESIGNER’S ORGANS

Sooshin Choi [email protected] [email protected]

the future is already here.

are we?

mailto:[email protected]

mailto:[email protected]