Role of Design & Innovation techniques
ROLE OF DESIGN &
INNOVATION TECHNIQUES
CHANGES IN ROLE OF DESIGN
IDEA GENERATION ACTIVITIES Contextual Research Idea
Generation
Used by P&G, 3M IDEO Process- Deep Dive (Ten faces of
Innovation) Outcome Based Innovation
Disruptive and incremental ideas Blue Ocean Strategy
Produces only Market Driven Ideas
IDEO PROCESS DEEP DIVE IDEO is a world famous
multi-disciplinary
design firm
A Few Big Ideas
(Deep Dive) IDEOs Idea Generation Process
Show & tell research finding
Individual brainstorming
Limiting problem area
Research Team
Multiple team contextual research
Group Brainstorming
Sort, Vote, & Selection Prototyping
Final presentation to clients
IDEO PROCESS DEEP DIVE
Learning Personas
Building Personas
Organizing Personas
The Anthropologist The Experimenter The Cross-Pollinator
The Experience Architect
The Set Designer
The Caregiver
The Storyteller
The Hurdler
The Collaborator
The Director
THE TEN FACES OF INNOVATION
Learning Personas
The Anthropologist The Experimenter The Cross-Pollinator
THE TEN FACES OF INNOVATION
The real act of discovery consists not in finding new lands, but
in seeing with new
eyes.
MARCEL PROUST
THE ANTHROPOLOGIST
Practices the Zen principle of "child's mind.
Find the unfamiliar in the familiar through a sense of "Vuja
De.
Chalo ek baar phir se, ajnabi ban jaye ham dono
THE EXPERIMENTER
I have not failed. I have merely found ten
thousand ways that won't work.
THOMAS EDISON
Prototypes new ideas continuously, learning by a process of
enlightened trial and error.
Takes calculated risks to achieve success through a state of
"experimentation as implementation."
Bandar bhi aaya, kauvva bhi aaya
THE CROSS-POLLINATOR
Leave the beaten track occasionally and dive into the
woods. Every time you do so, you will be certain to find
something that you have never seen before.
ALEXANDER GRAHAM BELL
Explores other industries and cultures
Translates those findings and revelations to fit the unique
needs of your enterprise.
Mera Joota Hai Japani, Yeh Patloon Englishtani
T-shaped People -Breadth of knowledge in many fields, but they
also have depth in at least one area of expertise
Organizing Personas
The Hurdler
The Collaborator
The Director
THE TEN FACES OF INNOVATION
THE HURDLER
These days, a man who says a
thing cannot be done is quite
likely to be interrupted by some
idiot doing it.
ELBERT GREEN HUBBARD
Knows that the path to innovation is full of obstacles
Develops a knack for overcoming or outsmarting those
roadblocks
hum honge kamyab ek din
THE COLLABRATOR
In the long history of humankind (and animal kind, too) those
who
learned to collaborate and improvise most effectively have
prevailed.
CHARLES DARWIN
Helps bring dissimilar groups together
leads to create new combinations and multidisciplinary
solutions.
Saathi haath badaana
THE DIRECTOR Gathers a talented cast and
crew
Helps to spark their creative talents
Meri awaaz suno
Sees the Big Picture
THE TEN FACES OF INNOVATION
Building Personas
The Experience Architect
The Set Designer
The Caregiver
The Storyteller
THE EXPERIENCE ARCHITECT
The "value added" for most any company, tiny
or enormous, comes from the Quality of
Experience provided.
TOM PETERS
Designs compelling experiences to connect at a deeper level with
customers' latent or expressed needs.
Sapnoon ka mahal A car designer communicates the style, comfort
and quality of the car
THE SET DESIGNER
Every organization (and every employee) performs a bit better
or
worse because of the planning, design, and management of its
physical workspace.
FRANKLIN BECKER, OFFICES AT WORK
Creates a workspace in which innovation team members can do
their best work
Zameen pey Taarey
What feelings do you offer your customers?
THE CAREGIVER
Think one customer at a time and take care of each one the best
way
you can.
GARY COMER, FOUNDER OF LANDS' END
Is like a caring or attentive professional devoted to customers
in a manner that goes beyond mere service
Dheer sey jaana katiyan mey
After-sales service innovation is all about the quality of care
and attention
THE STORY TELLER
The universe is made of stories, not of atoms.
MURIEL RUKEYSER
Builds internal morale and external awareness through compelling
narratives that communicate fundamental human values
Jaago, soneywalon, suno meri kahani
THE TEN FACES OF INNOVATION
Why the 10 Personas Work Battle-tested thousands of times in a
real-world
laboratory for innovation at IDEO and other places.
The personas are about "being innovation" rather than merely
"doing innovation."
By stepping in one or more of these roles, you can be more of an
innovator in your daily life.
Role of Design & Innovation techniquesChanges in Role of
DesignIdea Generation ActivitiesIDEO Process Deep DiveIDEO Process
Deep DiveSlide Number 6Slide Number 7Slide Number 8Slide Number
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18Slide Number 19The Ten Faces of InnovationSlide Number 21
