1. Secrets of Effective Display AdvertisingAshutosh K. & Arunima S. | Y! DESIGN

2. We will talk about...Current Trends in Display AdvertisingChanging Device Usage PatternImpact of Emerging TechnologiesCross-Device Advertising RequirementsWhat Advertisers NeedBest practices for Effective Display AdvertisingApplying UX PrinciplesEngaging UsersIntegrating with Social MediaLeveraging Device CapabilitiesBeyond Display Advertising 3. $8.72billionUS Ad spend in Q2 201220billionDaily Ad Impressions by Yahoo! 4. Online Advertising vs TraditionalAdvertising Better results through wider AND instant coverage Measurable and easiness to track the conversion Easier reach to Multiple Geographies HIGHLY Targeted audiences for profitable and relevant leads Better ROI - Pay for only qualified leads, clicks or impressions. 81% users dont mind clicking relevant ADs when they get free content. -Research 5. Trends in Display Ad Spend (USA) For the first time ONLINE spend is taking over the PRINT spend It is projected to increase steadily Static display ads will be pass Rich media AND Video ads will grow consistently 6. Changing Device Usage Pattern Smart phone and tablet users are increasing ~50+% of internet users App downloaders and users are growing steadily ~80+% of internet users 7. Changing Device Usage Pattern Smart Phones and tablet are being used increasingly as companion devices. 8. Across Devices - the responsiveneeds Responsive creatives need a different perspective of ad designer Need to think more in terms of resizable modular components 9. The Responsive Ad CreativeA responsive Ad optimizes the Size and look and feel to fit the targeted screen size.Displays responsive Behavior suited for device capability - touch, swipe , shake, tilt. 10. Emerging Technologies and Display Advertising HTML5 - Cross device support and....Canvas for handling Media instead of 3rd party plug-insGeolocation for location based targeting Acceptance for accelerometer/ webcam/ audio inputs CSS3 Transitions, Transforms and Animations 11. What Advertisers Want?First, understand the goal of a specific Advertising....-To build product awareness-- To build brands image-To sell products directly-- To generate sales leads 12. How to Make Effective Display Ads Provide rich visual and interactive experience Create Dynamic Ads instead of static creative Engage with customers...sale | countdown timer | targeted offers | day-parting Leverage social media features Innovate with Device capabilities 13. Provide rich visuals and interactivityMake a Clutter free compositionProvide Clear call to actionLet users feel good aestheticallyUse suggestive symbolismCommunicating the superlative aspects 14. Static vs Dynamic Ad Creatives Static Creative All targeted users will see same Ad Users will see Ads matching with their search Intent Occasion based Messages Products based on SEARCH Re-Targeting Localized Address 15. Engage with CustomersAct now on Lead Timed & FreeOffer! Generation ParticipatoryKnow more ! Advertising 16. Leverage social media featuresSocial Validation Microsoft says the ads delivered a 6.3 percent lift in purchase intent and 13.5percent lift in unaided brand awareness. Connect 17. Leverage social media features Pin it !Friend endorsementTweet it ! 18. Design with ( and for ) Device CapabilitiesMulti-touch and gestural inputsPrecise user location detectionDevice positioning & motionAudio: input from a microphoneVideo & image: capture/input via cameraDevice connections: between devicesProximity: closeness to physical objectsAmbient Light: light/dark awarenessGyroscope: 360 degrees of motionDual cameras: front & back facing 19. Design with Device Capabilities 20. Beyond Display Ads Social catalogSocial engagementBrowse through latest collectionon your iphone - share / tweet /buy ! As the number of likes increase - the new coffee is revealed 21. Beyond Display Ads Converse shoe tryoutapp 22. Next Gen Advertising Formats find at IAB 23. Design is not only how it looks - but how itworks !LETS