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Love Inc.

http://money.cnn.com/technology/love-inc/?autoplay=1&playvid=1&iid=HP_River

Alison Bonaviso Prof. Klinkowstein

http://money.cnn.com/technology/love-inc/?autoplay=1&playvid=1&iid=HP_River

• The dating game has changed

dramatically with the advent of

technology.


• Apps and Websites have started

to become the main way people

find dates.


• Companies are making a lot of

money from these apps.


• Some companies have customers

pay to make them seem more

datable.



Setting/Activity for Ethnographic

Observation

College campuses with students using

smart phones or internet enabled devices.


Ethnographic Research Observations:

Even when together, students seem to be more engaged in their devices than the human next to them.


Content from the devices sometimes drive

conversation and interactions.



When alone, students are always on their

devices.



•While using their devices, most students tend to touch and hold their faces.



•When asked about their

feelings about online dating,

students said they prefer to

find dates in person.



•Their feelings on online dating

contradicted their behavior

since they were always

engaged in their devices

instead of interacting.


Proposed Business Solution

To nudge people to interact with humans in real life:

• a new phone case that syncs with an specially designed app

• release a joy buzzer type shock to deter the user away from using the phone during a set time period.



• App will allow the user to set a time period

that disables the phone and syncs with the

phone case.

• Case then sends a shock if the user

attempts to use the phone within the

designated time period.



• The result will be to deter people away

from using their phones at a social

gatherings.


Tagline Research:

• American Airlines: Something Special in

the Air

• Cisco Systems: Empowering the Internet

Generation

• General Electric: We Bring Good Things

To Life


New Tagline:

Make Meaningful Relationships



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