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Self Checkout Solution
What is this project about?
This project tries to answer the question
‘How might we redesign the self-checkout experience to reduce wait times, save on labor costs, prevent thefts, and utilise limited retail floor space - all without dehumanising the end user experience’
Core Idea
Design the ‘Uber’ of retail shopping.
What does this mean?
This means designing an experience so seamless and simple, that you don’t have to worry about anything at all but shopping. You just go to the store, shop and come back.
● Decrease queues: People don’t like waiting in queues. With self checkout services you can completely shift the power from the retailer to the shopper. Each shopper’s smartphone can act as a POS. This is perfect to help combat spikes in customer traffic, especially in peak hours or during holiday season
● Better customer service: The idea is to make the point of sale more pleasurable and personal experience
● Labor costs: One less cashier, one less register● Design: Traditional checkouts have a rather large footprint in retail
location and aren’t always aesthetically pleasing
Hypothesis
Advantages
● People value privacy and control, so a better technology will help
● Shorter queues at checkout
● Saves retail footprint
Disadvantages
● Humans don’t like change, we cling onto our old ways
● Self service model requires an additional step by the customers
Research
Before diving into the solution, I will post an online survey and go to H&M stores to conduct some field interviews.Also, I would conduct a Guerilla User Research.
Product Solution-Mobile Self Checkout● Speedy checkout: Fast and simple purchase process to reduce
shopping basket abandonment● Personalised recommendation: Product suggestion for shoppers
based on their shopping behaviour and past purchase history● Payment: Shopper’s credit card details can be saved for quick
payment option. Additionally, more payment services can added (e.g., Apple pay, Masterpass, Klarna etc)
● Cashier re-allocation: Re-allocate staff to provide better customer service as opposed to just fulfilling cashier duties
● Unlocking docks: Once payment is made, security tags can be unlocked at unlocking docks
Process
Scan
Scan the QR code on the security tag
with a mobile phone
Pay
Pay with credit card/desired
payment service through
a secured payment gateway
Unlock Tag
After the payment is made, the
security tag can be
removed at the unlock docks
Done
Shopping successful :)
Product Wireframe
Product Wireframe
1 2 3 4
Conclusion
This new experience:
● Makes it easier to scan items● Resolves the space issue● There is no hassle with payments and cards as shopper’s credit
card information is saved in the mobile app● Provides an easy seamless checkout experience
Bibliography● Context-Aware Grocery Self-Checkout Systems- Kevin McMillin
http://kevin.mcmill.in/does/self-checkouts.pdf
● 6 ways to improve UX in the checkout lane- Chris Kieshttp://chriskiess.net/6-ways-to-improve-ux-in-the-checkout-lane/
Appendix
