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46h 15. February 2009 lørdag 23. april 2022

Semiotics and Branding.ppt

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Page 1: Semiotics and Branding.ppt

46h15. February 2009

lørdag 8. april 2023

Page 2: Semiotics and Branding.ppt

lørdag 8. april 2023

Page 3: Semiotics and Branding.ppt

Its in the sign… Denotation Connotation

Ethos PathosLogos

lørdag 8. april 2023

Page 4: Semiotics and Branding.ppt

Lets look at som movies!

lørdag 8. april 2023

Page 5: Semiotics and Branding.ppt

lørdag 8. april 2023

Corporate identityLogoVisual language

Annual report

plc web siteA

dve

rtising

an

d

custo

me

r com

mu

nica

tion

s

Staff

Communications

Architecture &

interior design

Un

iform

s, livery,

signa

ge

Product design

packaging

Page 6: Semiotics and Branding.ppt

Corporate branding (Corporate design)

Product branding

lørdag 8. april 2023

Page 7: Semiotics and Branding.ppt

A process where the company/organization makes a dedicated and systematic effort to create symbolic added value.Corporate branding affects the entire company. Therefore it is a management discipline.

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Page 8: Semiotics and Branding.ppt

http://www.lego.com/eng/info/

lørdag 8. april 2023

Page 9: Semiotics and Branding.ppt

http://www.ci-portal.de/index.php?id=42

lørdag 8. april 2023