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STAKEHOLDER INTERVIEWS
To understand what stakeholders percieve and expect from the product you are designing and building for them.
SCOPE
When goals of the project are not well defined, the stakeholder interview technique helps to prioritize the feature and defines the Key Performance Indicators (KPI).
BUDGET Low
TIMELow
SUGGESTIVE QUESTIONNAIRE TEMPLATE
What’s your role with respect to this product?
What did you do before this?
What is this product or service supposed to be?
Who is this product for?
What should this project accomplish for the business?
What is that one feature in the product that is indispensable according to you?
STORYBOARD TECHNIQUE
Storyboarding is a practice in experience design, because of the way it can combine so many disparate elements- such as personas and their behaviours, requirements and solutions.
SCRIPTS VISUALS LEARNINGS
STORYBOARD DEVELOPMENT
It is a sequence of panels roughly illsutrating what the consumer will experience before, during and after using or buying the product you are developing.
At South by South West in 2011, Intuit conducted a game changing seminar discussing how they use hand drawn storyboards throughout their business. They discussed from how everyone from HR to product development use Storyboard.
INTUIT
Digital Intervention for Bus Service
Scope
It is a tool used by both the design team and clients together to better grasp the scenarios, different stakeholders, their behavior and expected outcomes.
BudgetLow
Time Low
A relatable snapshot of the target audience that highlights demographics, behaviors, needs and motivations through the creation of a fictional character. Personas make it easier for designers to create empathy with consumers throughout the design process.
BUDGET
Medium to High
TIME
Medium to High
PERSONA CARDS
PERSONA TYPES
MARKETING PERSONA PROTO-PERSONAS
DESIGN PERSONAS
- Demographic Information- Shopping or buying preferences- Media Habits
They ar typically described as a range like 30-45 years old living in USA.
They do NOT get the WHY behind the BEHAVIOUR.
- Habits - Behaviour
No money or time to create true research.
They are based on secondary research and the team’s educated guess of who they should be designing for.
- User goals- Behavior and the WHYs- Pain points
Design Personas are built from Ethnography Research like Shadowing, Environment Immersions, etc.
They tell a story and describe why people do what they do.
Helps eveyone in the design process to keep the users in mind.
PERSONA
ETHNOGRAPHIC METHODS FOR PERSONA CARD
SHADOWING AND IMMERSION USER INTERVIEWS
Experientia Case Study : SAP EMEA Enactus Case Study : Beads 2.0
Design Researcher accompanies the user and observes how they use the product or service within their natural environment.
BUDGETMedium to High
TIME
High
User interviews allows researchers to understand attitudes, beliefs, desires to get a deeper understanding of the users who is going to use your service, product or website.
BUDGETMedium
TIMEMedium
METHODS OF PERSONA BUILDING
CUSTOMER JOURNEY MAP
Journey of a user by representing the different touchpoints that characterize his interaction with the service
BUDGET Low
TIME
Low
Dyslexic Child’s User Journey Map
WHAT IS A SYSTEM ?
Alarm | Bedroom
Phone | Bedroom
Toothbrush | Bathroom
Jam | Kitchen
Dining Table | Kitchen
Toaster | Kitchen
Can mobile phone operate the toaster right from the bathroom ?
Can you operate the toaster from the bathroom ? Is it important ?
Tactilis for Student Design Challenge, IxDA 2016
SYSTEM MAPPING
The environment mapped keeping the user as the focal point, his interacting objects and interaction space.
BUDGET
It is used primarily to understand what are the interacting objects and spaces to draw inspiration for the digital product/ service intervention.
Low
TIME
Low
SITE MAP
Sitemaps are a hierarchical diagram showing the structure of a website or application.
They can also be used as a reference point for wireframes, functional specifications
BUDGET
Low
TIME
Medium
A site map of what links from the English Wikipedia's Main Page.
WIREFRAMES
A visual guide that represents the skeletal framework of a website or an application.
Wireframes can be pencil drawings or sketches on a whiteboard, or they can be produced by means of software applications.
BUDGET
Medium
TIME
High