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The Humor-Centered Design Process
#humorUX
March 10, 2014 / SXSW Interactive 2014
WHO ARE WE?
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 2
Chelsey Delaney UX designer,
humorist, writer@chelseD
Chris Trew Comedian, Founder ofThe New Movement,
Author of Improv Wins @christrew
WHO ARE YOU?
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 3
Tell us:
• Your name
• What you do
• Why you’re here
INTRODUCTION EXERCISE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 4
Profile Sheet
(10 minutes)
ABOUT THIS WORKSHOP
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 6
Learning how to be funny. Sorry!
(That being said ...)
WHAT THIS WORKSHOP ISN’T
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 7
A brief exploration of the relationship
between (the processes and products of)
design and humor.
WHAT THIS WORKSHOP IS
IDENTIFYING HUMOR
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 8
“... something unexpected, the truth of
which is recognized.”- Aristotle
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 9
• Using humor increases creativity and fosters innovation
WHY HUMOR?
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 10
• Using humor increases creativity and fosters innovation
• Humor allows a designer to reach a deeper level with both their team and/or with the users of their
product
WHY HUMOR?
WORKSHOP OVERVIEW
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 11
PART 1:Learn how humor can make the design process
more collaborative and creative (and fun).
PART 2: Learn how humor can take shape in design of a product, as well as contribute to its experience.
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 12
HOW WILL WE DO THIS?
• Improv exercises
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 13
HOW WILL WE DO THIS?
• Improv exercises
• Sketching and discussing our own designs
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 14
HOW WILL WE DO THIS?
• Improv exercises
• Sketching and discussing our own designs
• Checking out examples of humorous design
PART 1:
Learn how humor can make the design
process more collaborative and creative
(and fun).
THE DESIGN PROCESS
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 16
• At a high-level:
Explore
Generate
Evaluate
Refine
THE HUMOR ... PROCESS?
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 17
• The methods, concepts and tools humorists use to create comedy
HUMOR IN THE DESIGN PROCESS
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 18
Using humor techniques and concepts to connect with and understand users, and to help in the
creation of innovative concepts and ideas.
DESIGN PROCESS + HUMOR PROCESS =
IMPROV EXERCISE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 19
Dressing the Scene
(30 minutes)
DRESSING THE SCENE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 20
• Establishing a framework
DRESSING THE SCENE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 21
• Establishing a framework
• “If this, then what?”
DRESSING THE SCENE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 22
• Establishing a framework
• “If this, then what?”
• Building on ideas with others to develop a shared meaning and understanding
DRESSING THE DESIGN
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 23
DESIGN BRIEF:
Create an app that will teach
someone about your favorite era
and/or civilization.
DESIGN EXERCISE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 24
Make a List
(10 minutes)
BREAK
(5 minutes)
IMPROV EXERCISE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 26
Characters
(30 minutes)
CHARACTERS
SSXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 27
Improv relies on the ability to create and build on characters through personal knowledge and
observance of people and patterns.
CHARACTERS
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 28
When developing characters,improvisers must ask themselves:
“If this is true, then what else is true?”
Improv relies on the ability to create and build on characters through personal knowledge and
observance of people and patterns.
DESIGN EXERCISE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 29
Draw Your Audience
(15 minutes)
CHARACTERS INSTEAD OF PERSONAS
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 30
• Don’t just observe the user, interpret them
CHARACTERS INSTEAD OF PERSONAS
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 31
• Don’t just observe the user, interpret them
• Embrace and harness personal bias
CHARACTERS INSTEAD OF PERSONAS
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 32
• Don’t just observe the user, interpret them
• Embrace and harness personal bias
• Feel ownership of and allegiance to the user
CHARACTERS INSTEAD OF PERSONAS
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 33
• Don’t just observe the user, interpret them
• Embrace and harness personal bias
• Feel ownership of and allegiance to the user
• Empathize with and interalize user needs and experiences
DESIGN EXERCISE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 34
Sketch Your Flow
(15 minutes)
BREAK
(15 minutes)
PART 2:
Learn how humor can take shape in the
design of a product, as well as contribute
to its experience.
THE DESIGN OF A PRODUCT
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 37
• Can be physical, interactive, visual, experiential, behavioral, etc.
THE DESIGN OF A PRODUCT
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 38
• Can be physical, interactive, visual, experiential, behavioral, etc.
• Different than design for delight and design for play!
HUMOR IN THE DESIGN
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 39
• Understanding the basic structure of humor, both in order to recognize it and apply it
HUMOR IN THE DESIGN
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 40
• Understanding the basic structure of humor, both in order to recognize it and apply it
• (Yes, it’s the cardinal sin of learning to explain why something is funny)
HUMOR RESEARCH
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 41
“... is a multidisciplinary field stemming fromlinguistics that studies humor and its effects at theintersections of psychology, sociology, philosophy,history, literature, rhetoric, and computer science.”
Source: wikipedia.org
HUMOR RESEARCH
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 42
“... is a multidisciplinary field stemming fromlinguistics that studies humor and its effects at theintersections of psychology, sociology, philosophy,history, literature, rhetoric, and computer science.”
And now design.
INCONGRUITY THEORY
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 43
Incongruity Theory argues that humor occurs when a contrast between
contextualized elements or concepts is perceived and processed.
INCONGRUITY THEORY
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 44
Incongruity Theory argues that humor occurs when a contrast between
contextualized elements or concepts is perceived and processed.
IMPROV EXERCISE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 45
Straight / Absurd
(30 minutes)
DESIGN EXAMPLE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 46
Source: petsorfood.com
DESIGN EXAMPLE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 47
Source: https://prosign.tumblr.com
DESIGN EXAMPLE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 48
Source: https://itunes.apple.com/us/app/quit-your-job/id781659061?mt=8
DESIGN EXAMPLE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 49
Source: playitbyearparenthood.org
DESIGN EXAMPLE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 50
Source: jurassicsystems.com
DESIGN EXERCISE
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 51
Yes, And
(15 minutes)
QUESTIONS?
SXSW Interactive 2014 / The Humor-Centered Design Process / #humorUX / 52
Chelsey Delaney UX designer,
humorist, writer@chelseD
Chris Trew Comedian, Founder ofThe New Movement,
Author of Improv Wins @christrew
Thank you!