ANDREAS MARKDALEN PRINCIPAL DIRECTOR AT FROG @AMARKDALEN

THE 44TH MOVE: DEEP BLUE, GARRY KASPAROV AND THE FUTURE OF DESIGN

WHAT IS THE FUTURE OF OUR CRAFT?

“…THE ARTISTIC CONVICTION OF DESIGN AND VISUAL COMMUNICATION AS AN EXACT SCIENCE”

LARS MÜLLER ON THE WRITINGS OF KARL GERSTNER

KARL GERSTNER “DESIGNING PROGRAMMES” 1964

FOOTAGE: EDITS FROM “GAME OVER - KASPAROV AND THE MACHINE” / SOUNDTRACK: ANDREW BAYER “A BRIEF INTERLUDE”

THE RATIONAL, PRAGMATIC, CALCULATED.

THE INTUITIVE, UNEXPECTED, POETIC.

DEEP BLUE GARRY KASPAROV

IMG CREDIT: POWWELLIMG CREDIT: KILAVAISH

GAME 1 MOVE 44.

GAME 2 MOVE 37.

DEEP BLUE IS LOST AND PLAYS A RANDOM MOVE. ROOK TO D1. KASPAROV MISINTERPRETS.

DEEP BLUE PLAYS A HUMAN MOVE. BISHOP TO E4. KASPAROV SUSPECTS CHEATING.

FOOTAGE: EDITS FROM “GAME OVER - KASPAROV AND THE MACHINE” / SOUNDTRACK: ANDREW BAYER “A BRIEF INTERLUDE”

NOT IF, BUT WHEN.

THEGRID.IO (LEFT) AND AUTODESK’S DREAMCATCHER (RIGHT)

IMAGE CREDITS: STEPHEN COLES “THE ANATOMY OF TYPE “, STACK OVERFLOW.

“GRID.IO IS A FRAMEWORK THAT GOES BEYOND A ONE-TIME SOLUTION”

LEIGH TAYLOR OF MEDIUM, WHO HAS SPENT THE PAST TWO YEARS TEACHING A COMPUTER HOW TO DESIGN.

FASTCO DESIGN “HOW THE GRID WILL AUTOMATE WEB DESIGN WITHOUT KILLING THE DESIGNER”

WHY NOW?

THE

EVOLUTION OF OMNI-CHANNEL SYSTEM DESIGN

(MULTI TOUCHPOINT DLS DERIVED FROM CORE

COMPONENTS)

THE STANDARDISATION

OF PLATFORM AND OS PATTERNS

THE

CENTRALISATION OF DESIGN

TASTE HUBS

(AKA. WHITE MALES OF SAN FRANCISCO RULE THE WORLD)

CREDIT: ALPHA UI KIT CREDIT:APPLE & TEEHAN + LAX CREDIT: APPIFY

IMG CREDIT: LIPSUMGOOGLE MATERIAL DESIGN. ANIMATION (LEFT) BY ESHAN RAHIMI.

THÉODORE CHASSÉRIAU “ALEXIS DE TOCQUEVILLE“ (LEFT) AND CLAUDE MONET “THE PROMENADE WOMAN WITH A PARASOL” (RIGHT)

THE EVOLUTION OF TECHNOLOGIES CONTINUOUSLY PUSH US TO EVOLVE OUR CRAFT IN NEW DIRECTIONS.MOVEMENTS SHAPE COUNTER-MOVEMENTS. STAGNATION SPAWNS NEW RADICAL IDEAS.

1995 1996 1997 1998 1999 2000 2001 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

DEEP BLUE BEATS KASPAROV TODAY

LEARNING TO PLAY ALONGSIDE COMPUTERS

GLOBAL SPREAD OF TALENT

FASTER LEARNING

NEW TOOLS FOR VALIDATION

UPDATED PROCESSES FOR

DECISION-MAKING

NEW STYLES OF GAME-PLAY

CHESS = DESIGN?

GARRY KASPAROV

THE DAWN OF “ADVANCED DESIGN”“WE WILL USE MACHINES TO ENHANCE TO POWER OF CREATIVITY’”

+

RAYGUN MAGAZINE BY DAVID CARSON

2012 LONDON OLYMPICS BY WOLFF-OLINS

TAHITI LAMP BY ETTORE SOTTSASS (MEMPHIS GROUP)

“DECORATION CAN BE A STATE OF MIND, AN UNUSUAL PERCEPTION, A RITUAL WHISPER.” ETTORE SOTTSASS

SENSUALITYAMBIGUITY

CONFUSIONDESIRE

FEAR

HUMOUR

POETRYWONDER

NOSTALGIAMELANCHOLY

DREAMING

TENSIONSUSPENSE DESTRUCTION

VIDEO CREDIT: DAVID RUBOTTOM

WHAT MAKES US HUMAN?

frog is a company of Aricent. © 2015 frog design inc.

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