Slide 1

H E L L Owebwww.admci.orgwww.bienvillelegacy.com

twitter@jjacobyemailjim@admci.org

00:00 00:50 video (no slides)

01:001

MY SEARCHfind ways to put humanity back into business?find deeper value through exploration of meaning?find ways to reconnect with making?I believe user-centered designers have more of an impact on the human condition than any other profession.

So, I wondered how I might

Came up through Whittman-Hart/MarchFirst

Started Manifest in 2001.

Began exiting in 2012.

Throughout my career Ive been focused on systems thinking, making things more efficient, helping diverse groups of people work better together.

BUT something at the end of my Manifest tenure wasnt feeling right.2

[GIRL W RING] 3

12:354

we are imbuedwith the awe-inspiring power to bring to life the very future that thrills and terrifies us. Every day, we manifest. We are manifest in who we are. We are manifest in what we do and with whom we do it. We are like gods. And we are beautifully human.

artsciencedesignengineeringinnovationoptimization(craftsmanship?)user-centered designSOLVING FOR Xx

[SPECTRUM]6

28:007

27:388

27:459

A C T: O N Ethe commission

8:0510

[ROBB REPORT COVER & PHOTOS] 11

[MOLLYS SHOT] 12

What would you designif you could design anything at all?--Jim JacobyI would design the bike that answersall the questions the Wraith asked.--NT Nesbitt

15:4013

[BIKE DRAWING] 14

Commissioning a moonshotReinventing a standardFirst-round patent acceptanceLicensingDocumentaryBookEducational Content15

20:4016

A C T: T W Odistilling patterns and structure

8:0517

11:5018

28:4519

Design is not pretty, it is a processIt is an everyday act of thinking and living.It is problem solving and it is core to what makes us human.design /dzan/ v. - To intend (a thing) to be or do something; to mean to serve some purpose or fulfill some plan.

how do we turn this back to our audience. life isnt pretty. you stay with the process. otherwise design is merely an idea. how to avoid startup cycling in the coffee shop. how many ideas actually make it out. the only difference between an idea and an outcome is following a process.20

Craft is not easy, it is a journeyAs you make, you react to yourself. According to your standard you succeed or fail Now, will you continue,adjust or start over? It is born from the dialog between handand mind but exists just as prominently in service design, interaction design, experience design and more.craft /kraft/ v. To make or construct skillfully.

craft takes courage. it is an awareness of process. you can follow a process without being aware of your participation in it. this becomes the highest level of living in a process of risk. if youre designing an object, thats on the mind spectrum. but if that object could safe your life, youve gone from design to craft. how would you design if your life depended on it??? it doesnt matter where you are on the spectrum, its a matter of being able to IDENTIFY where you are. plenty of complementary definitions present moment, living in the moment, etc. you may not like where you are but you do have to acknowledge that you are there. craft happens after you leave the coffee shop/conference room because theres no risk in there. risk lives in the real world. meetings are fun because they let you not make things. you have to leave the room to begin living/crafting.

craft is studying and self-learning. craftsmanship is putting yourself out there and making.21

Craftsmanship is not a badge, it is an ethosIt is an outcome that defines excellence at a specific point on the continuum of art and science. Once located, its position provides personal meaning and societal value.craftsmanship /kraf(t)smnSHip/ n. - The performance or occupation of a craftsman; skill in clever or artistic work; skilled workmanship.

all your studying has brought you to this place. ___it applied learning___ it is the study of design, the courage to craft, and the willingness to put yourself out there once applied. the statement the highest level of craftsmanship in meaningless. it is not a request. it is a process that is then applied. 22

artsciencecraftsmanshipSOLVING FOR Xx x x x X X x x x xproduct(what are you making?)oror

art endures. craftsmanship endures.

where are you. again, this is simply an awareness23

artsciencecraftsmanshipSOLVING FOR Xx x x x X X x x x xinternalsubjectiveemotionfeelingsensingdreamdesignvisual(courage)externalobjectiveintellectthinkingknowingbuildengineeringnumeric(strength)

[SPECTRUM]24

choice is not an option, it is a constant... Without it, nothing moves. You must exhibit the courage to choose. With it, anything is possible. Knowing where you are helps reveal how and why you make the decisions you do.choice /chois/ n. The act of choosing; preferential determination between things proposed; selection, election.

you can use your time however youd like to. your time is yours. but your willingness to make choices and move. You may experience something that continuously takes you in a different direction. Eventually you may have the courage to acknowledge it and change directions. This is your free will. What you invite into you becomes you. What you make makes you. Once you let go of the thought that this design will produce this, you become capable of achieving far greater outcomes. Presuming your goal limits your outcome. What is your intention? Thats a guiding principle. Not results. Desired outcomes for the greater good.25

SOLVING FOR Xheartmindwhy(why are you making it?)what(what are you making)artscience

If you are designing an object for the objects sake, it stays on that axis. If you are designing an object/outcome with your life in the balance, that design process takes on a whole new meaning.

Scotts story of understanding the plan but also knowing that he wanted to fuller as a human being as he came out of it. He had to be fully alive while within it so that he could be the biggest collaborator in his healing process. 26

internalexternalSOLVING FOR Xheartmindare you operatingprimarily from your heart orprimarily from your mindare you doing thisbecause you cant not do it?are you doing thisbecause it has to get done?

the mind is very much task related, more of a check off. something you need to get done because you need to get from point a to point b. the heart can be hard to define. you may know there is something here that you need to explore but unable to define it. hinting at a calling. you dont know where you going, but you know you need to go. mind is very process27

SOLVING FOR Xartscienceheartmind0.0from distraction toawarenessapprentice1.0from discovery topracticejourneyman2.0from making tocraftingcraftsman3.0from strength tocouragemaster-craftsman

we tend to camp out in the south-east. if you base your life on facts, you dont have to take responsibility for yourself or your life. in a medical situation (scotts) there might not be data to back a decision. but doctors will typically say theres no evidence to back up a decision. the last round of chemo might be the normal procedure. but the effectiveness of a third dose over a second dose might be the thing to do but they might not have proof otherwise, meaning the decision is exposed to choice, which is where the medical community might not want to be.

not enough of us consider apprenticeship as a state that is right for a time if not indefinitely.28

from distraction to awareness... moving from the context of others into personalcommitment and an understanding of your obligationto progress especially in the face of the unknown.APPRENTICESHIP0.00.1Familiarity0.2 Escapism0.3 Disconnectedness0.4Acknowledgement0.5Openness

21:4529

from discovery to practice... allowing the random nature of the world at largeto reveal interests and opportunities through play,mentorship or obligation.JOURNEYMAN1.01.1 Accountability1.2Intention1.3Learning1.4Process1.5Persistence

21:4530

from making to crafting... moving from individual efforts to personalimprovement based in values that are meaningfulto you and imbue your work with value.2.1 Sensitivity2.2 Collaboration2.3Capacity2.4Calling2.5TransformationCRAFTSMANSHIP2.0

21:4531

from strength to courage... gaining understanding of yourself as a tool inthe process that both makes and is made as a resultof what you do.3.1Choice3.2Risk3.3Action3.4 Character3.5PeaceMASTER-CRAFTSMANSHIP3.0

achieving peace meant there were no what-ifs left.

the video of not from facebook. 32

A C T: T H R E EThe final chapter: Grand Master

21:2333

We have a responsibility to our work, to the human condition, and to ourselves.

Its ultimately the sum of seemingly insignificant moments of courage and choice.AcknowledgeIdentifyTake action

8:0534

We are both apart from and a part of everything we do

Externaltoolsresourcespeople

Internalpurposepassionproduct

8:0535

Project/ObjectTools/TechnologiesTeam MemberCompanyCommunityMarketSocietyTeamHypothesis/SolutionPerception/ProblemResources/Money

It really gets mind blowing when you think about how all this stacks up

on immediate diagnosis, became an apprentice as quickly as possible because it was a new situation. mastery in business had very little to do with it. from apprenticeship in asking questions to journeyman in finding people/doctors who had conflicting data. just wanted to acquire as much knowledge as possible because scott would ultimately be his decision that he would own. tell this story of evolution in the course of diagnosis and treatment by staying with his personal process and what he believed. 36

artscienceheartmind

You might hope it looked a little something like this

on immediate diagnosis, became an apprentice as quickly as possible because it was a new situation. mastery in business had very little to do with it. from apprenticeship in asking questions to journeyman in finding people/doctors who had conflicting data. just wanted to acquire as much knowledge as possible because scott would ultimately be his decision that he would own. tell this story of evolution in the course of diagnosis and treatment by staying with his personal process and what he believed. 37

artscienceheartmind

But chances are its a little more like this

on immediate diagnosis, became an apprentice as quickly as possible because it was a new situation. mastery in business had very little to do with it. from apprenticeship in asking questions to journeyman in finding people/doctors who had conflicting data. just wanted to acquire as much knowledge as possible because scott would ultimately be his decision that he would own. tell this story of evolution in the course of diagnosis and treatment by staying with his personal process and what he believed. 38

To be the bestartists or scientistswe can possibly be,we need to explorewithin ourselves firstto achieve greatness outside

8:0539

T H A N K Y O Uwebwww.admci.orgwww.bienvillelegacy.com

twitter@jjacobyemailjim@admci.org

00:00 00:50 video (no slides)

01:0040