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© 2013 STREETVIRUS
The Pancake Epidemic
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© 2013 STREETVIRUS
Overview
ABOUT
The Pancake Epidemic (TPE) is an innovative side project of award winning marketing/advertising agency, StreetVirus. Infiltrating culture by means of highly curated and exclusive projects, TPE regularly attracts influential minds from around the globe. Our creative space is home to influential and groundbreaking contemporary art that echos the neighboring galleries of Miracle Mile. The goal of TPE is to foster and
facilitate creative ideas among the taste-making elite.
WHAT’S WITH THE NAME?
The Pancake Epidemic is a site-specific project by infamous creative director and brand strategist, Darren Romanelli (a.k.a. Dr. Romanelli). Located in one of last remaining Art Deco buildings above the original International House of Pancakes of Los Angeles, TPE drew its inspiration from the
communal experience of coffee and breakfast.
The Pancake Epidemic
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© 2013 STREETVIRUS
Current Installations
The Pancake Epidemic gives a unique opportunity for brands to showcase their offerings in an environment at the forefront of
emerging trends in art, fashion, design and music.
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© 2013 STREETVIRUS
On-going Installation: The Creative Lounge
ABOUT
The Creative Lounge is a space for individuals to gather and exchange ideas. The room is dedicated to individuals that seek refuge from otherwise sterile, uninspired office spaces that cloud creativity. Fender Guitars currently brings some of their instruments to the room to encourage interactivity and idea building.
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On-going Installation: Coffee Outpost - Stumptown Coffee Roasters
ABOUT
Fueling The Pancake Epidemic space is the Coffee Outpost. The outpost runs all day and pulls the highest quality coffee and expresso for visitors. Featuring a world class, internationally-certified, expresso machine and a revolving set of award-winning baristas, meetings held at TPE are fully serviced and always caffeinated.
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Installation Room #1: DR.CHEN’S, CLOT Inc. x Dr. Romanelli
ABOUT
The creative minds of Dr. Romanelli and Edison Chen of CLOT Inc. have joined forces to form DR.CHEN’S, a unique East-meets-West space that features the fashion innovators’ collection of art and inline clothing.
DR. CHEN’S is an ever-evolving installation that contains collections from CLOT Inc. (most recently, its Tribesmen capsule), and the latest works of Dr. Romanelli. The purpose of the space is to provide the opportunity to expose visitors to the dialogue of the two street wear veterans and to seed the fruits of their labor to the world. DR.CHEN’s is responsible for the debut of renowned lifestyle brand, Stussy in China.
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© 2013 STREETVIRUS
Installation Room #2: El Calzado Place, CONVERSE x Dr. Romanelli
ABOUT
Converse in collaboration with Dr. Romanelli teamed up with Los Angeles, California-based shoe cobbler, Raul Ojeda to create El Calzado Place. Utilizing Dr. Romanelli’s signature deconstructed, vintage sourced leathers and textiles; the space offers bespoke, one-of-a-kind Converse shoes for the tastemaking elite. The program is a sophisticated, high concept art installation that draws in influencers across all social spectrums.
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© 2013 STREETVIRUS
Events
The Pancake Epidemic hosts a variety of special events within the space to an exclusive guest lists organized by StreetVirus.
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© 2013 STREETVIRUS
Stumptown Coffee Roasters Club Sessions
ABOUT
Every Friday morning, The Pancake Epidemic invites cutting edge artists, galleries, boutique owners, creative minds, designers, industry leaders and thinkers to encourage a dialogue over coffee and breakfast. TPE is an opportunity for these individuals to “stir the pot”; brainstorm new ideas that generate real innovation.
Access to the space is controlled and on an “invite-only” basis. Long-term membership cards are given to regulars and select clients.
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Wes Lang Print Release
ABOUT
Born in Chatham, New Jersey, now living and working in Los Angeles, Wes Lang has shown at galleries and museums around the world. His raw, intensely personal work defies our shared conceptions of history, music and art. The Pancake Epidemic debuted the work of the renowned contemporary artist’s Grateful Dead inspired print, “Warrior Skull”. Invitations to recognized galleries and art collectors created energy for the release. As a result of this energy generated at TPE, the “Warrior Skull” print sold out within days of its release. The success garnered another print release for Wes Lang’s work, “All I Know, All I See”.
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Wing Shya x DR.CHEN’S Opening
ABOUT
Wing Shya is a Hong Kong-based photographer who works in fashion, film and art. Born in 1964, he started his career as a graphic designer in Canada. Upon his return to Hong Kong, Shya set up Shya-la-la Workshop. Aside from regularly contributing to international fashion and art magazines like iD (UK), Visionaire (US), and Tank (UK), Shya is also a well-known photographer and highly recognized director. He is the exclusive photographer and graphic designer for Wong Kar Wai’s films including “Happy Together”, “In The Mood for Love”, “Eros” and “2046”.
The Pancake Epidemic collaborated with Edison Chen/CLOT Inc. to produce an opening reception that introduced the photographic work of Wing Shya to a new audience.
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© 2013 STREETVIRUS
Le Book
ABOUT
Celebrating international recognized, trade publication, Le Book’s upcoming Connections trade show in Los Angeles, The Pancake Epidemic hosted a promotional event. Partnering with Le Book, TPE seeded the Limited-edition New York Spike Lee Publication to high profile individuals.
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© 2013 STREETVIRUS
Matthew Brandt - Paris Photo L.A.
ABOUT
The Pancake Epidemic hosted a special Coffee Grinder to honor contemporary artist, Matthew Brandt and his work showcased at Paris Photo L.A.
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Art
The Pancake Epidemic houses one of the most exclusive contemporary art collections in Los Angeles. The artwork that
TPE has collected over the course of several decades comes from renowned galleries such as, Cherry and Martin, OHWOW,
The Armory Show and more.
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Art
CURRENT ART ON DISPLAY
• Erik Frydenborg• Wes Lang • Matthew Brandt• Matt Connors• David Benjamin Sherry• Saschen Raeley• Julia Goldman• Agathe Snow• Nick Van Woert• Daniel Arsham• KAWS• Jose Parla• Jonas Wood• Jack Lavender• Lucien Smith• Phil Frost• Nick Darmstaedter • Brendan Lynch• Eddie Peake• Ryan McGinley• Anna Betreze• Amanda Ross Ho• Dan Colen• Israel Lund • Aleksandra Domanovic• Oscar Murillo
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Space
The Pancake Epidemic
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© 2013 STREETVIRUS
CONTACT
Kristen Penn
323.465.9784
WEB
thepancakeepidemic.com
OFFICE
5651 Wilshire Blvd
Suite B
Los Angeles, CA 90036
DATE
06.03.2013