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The Range Isn’t All That’s Hot in Appliances Today Presented by Eleanor Olsen Total Spaces Design

The range isn’t all that's hot in the kitchen

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Social trends that drive our design choices in the kitchen

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Page 1: The range isn’t all that's hot in the kitchen

The Range Isn’t All That’s Hot in Appliances Today

Presented by Eleanor Olsen

Total Spaces Design

Page 2: The range isn’t all that's hot in the kitchen

What is a Trend

• A Movement - environmental issues • A Development - new technology• An Inclination - Style• Line of General Direction – Dual

Income Families

1928 Appliance Store FrontElectricity Causes New TrendToday the Computer Chip affecting trends in appliances

Page 3: The range isn’t all that's hot in the kitchen

Faith Popcorn’s Trends • 99 Lives• “Atmosfear”• “Eveolution”• Cocooning• SOS• Down-Aging• “Egonomics”• Small Indulgences • Pleasure Revenge• Vigilante Consumer• Fantasy Adventure

Page 4: The range isn’t all that's hot in the kitchen

99 LivesSo much to do and so little timeTime is a commodity

• Convection Oven• Micro Wave• Pro-Series• Point of use Refrigeration • Warming Drawers• Dishwashers• Laundry to Handle Delicates More Gently than

Hand Washing• Self Cleaning Ovens

Page 5: The range isn’t all that's hot in the kitchen

Time Saving AppliancesWarming Drawerand Pro-Range

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Self Cleaning and Convection Oven

Point of Use Refrigeration

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“Eve”olutionShe looks for

• Luxury Appliances

• The Best Tool for the Job

• Relationships are Important

Page 8: The range isn’t all that's hot in the kitchen

Eve isn’t in the kitchen by herself anymore

Page 9: The range isn’t all that's hot in the kitchen

SOS Save Our Society

• Save the planet• Earth Friendly Appliances• Energy Saving Dishwashers,

Laundry and Refrigerators• CFC Free Refrigerators• Checkout www.energystar.gov

Page 10: The range isn’t all that's hot in the kitchen

Look for Energy Star Appliances

Page 11: The range isn’t all that's hot in the kitchen

“Egonomics”

• A Name, a Number, a Bar Code• No! Give me an Individuality • Appliances with Custom Panels• More Size Options

Page 12: The range isn’t all that's hot in the kitchen

Special Needs Requires Flexibility in Appliances

Universal Design Big on Individual Style

Elevated Counters for the Tall Chef Shown with Custom Hood

Page 13: The range isn’t all that's hot in the kitchen

Small Indulgences

• A Mont Blanc Pen instead of a Bic best describes this Trend

• Luxury for the Sake of Luxury

• Why not a Built-in Espresso Maker instead of going out for a latte

Page 14: The range isn’t all that's hot in the kitchen

Small Indulgences Require the Right Tools to

Make it Perfect

The Perfect Temperature for your Favorite Wine

Perfect Espresso

The Perfect Barbeque

Page 15: The range isn’t all that's hot in the kitchen

Vigilante Consumer

• Wants the Real Thing• Only the Best Will Do• Does the Research• Looks for Value• Finds the Benefits in High End Appliances

Page 16: The range isn’t all that's hot in the kitchen

Pleasure Revenge• If it’s NOT GOOD for

me, then let me at it!• Let’s eat red meat,

smoke cigars and drink Martinis

• Wants to enjoy life and have all the toys to help in that quest

• BBQ’s and Wine Storage Units

Page 17: The range isn’t all that's hot in the kitchen

The Pleasure of Living Well

Page 18: The range isn’t all that's hot in the kitchen

With All the Best Toys

Barbeque in an outdoor kitchen

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“Atmosfear”

Germs like E-Coli and Anthrax Worry me

• Stainless Steel• Water Purification• Good Ventilation• Sanitized Dishes And Laundry• Dependable Refrigeration

Page 20: The range isn’t all that's hot in the kitchen

Nothing Says Clean Like Stainless Steel

Clean and Sanitize Laundry up to 205 degrees

Double Stainless Laundry Tubs Won’t hold germs

and odors like plastic

All Stainless Interior Dishwasher

Page 21: The range isn’t all that's hot in the kitchen

Maintaining Good Health withClean Water and Clean Air

Filtered Water to Ensure Your Family’s Health

Range Hoods maintainhealthy air quality

in your home

Page 22: The range isn’t all that's hot in the kitchen

Cocooning

• Lets stay home and entertain instead of going out

• Where does everyone gravitate• The Kitchen, the Heart of the

Home, the Hearth

Page 23: The range isn’t all that's hot in the kitchen

Cocooning Made Easy

Everything you need to party at home

Page 24: The range isn’t all that's hot in the kitchen

Down-Aging

• Boomers Find Comfort in Products from Youth

• Retro• Refrigerators like Grandma’s• Vintage Ranges being Restored

Page 25: The range isn’t all that's hot in the kitchen

1948 Appliance Store Westinghouse and Jonestown Cabinet

RetroYesteryear’s look with Today’s Technology

First Radar Range over 6’ tall and 750 lbs.

Reproduction Range

Page 26: The range isn’t all that's hot in the kitchen

Fantasy Adventure

• Cook like a gourmet Chef with Professional Performance Range

• “There are so many dishes I haven’t tried yet and so many exotic ingredients to try.”

• Champagne at 39 degrees is Perfect• “My kitchen is like living year round in

my favorite vacation spot”

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Your Dream Vacation Recreated In The Room You Spend The Most Time In

Passionate Cooks need the right tools first, placed in a creatively inspiring environment

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Cashing Out

• Wants Simplicity• Wants Quiet• Getting Back to Basic• Down-Sizing Living Space• Space Saving Dual Function

Appliances

Page 29: The range isn’t all that's hot in the kitchen

Dual Function

Convection Microwave

Speed Cook

Washer/Dryer Combination

Page 30: The range isn’t all that's hot in the kitchen

Dual Function AppliancesSpace SavingBudget Oriented

Cooking & Cooling Together in One Appliance

Microwave Hood Combo

Page 31: The range isn’t all that's hot in the kitchen

Integrated Refrigeration

Sub-Zero 700 Series Refrigeration

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Integrated Dishwashers

                           

                                 

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Integrated Oven and Cooktop

Integrated Warming Drawer

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Specialty Appliances

Wine Storage with Refrigerator Drawers Integrates Completely into Cabinetry

Mix and Match Cooktop OptionsTo Customize for your Favorite Cooking Style

Page 35: The range isn’t all that's hot in the kitchen

Translating Trends to Meet Consumer Appliance Needs

• Professional Performance• Integrated Design• Specialty• Energy Saving• Time Saving• Dual Function