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Social trends that drive our design choices in the kitchen
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The Range Isn’t All That’s Hot in Appliances Today
Presented by Eleanor Olsen
Total Spaces Design
What is a Trend
• A Movement - environmental issues • A Development - new technology• An Inclination - Style• Line of General Direction – Dual
Income Families
1928 Appliance Store FrontElectricity Causes New TrendToday the Computer Chip affecting trends in appliances
Faith Popcorn’s Trends • 99 Lives• “Atmosfear”• “Eveolution”• Cocooning• SOS• Down-Aging• “Egonomics”• Small Indulgences • Pleasure Revenge• Vigilante Consumer• Fantasy Adventure
99 LivesSo much to do and so little timeTime is a commodity
• Convection Oven• Micro Wave• Pro-Series• Point of use Refrigeration • Warming Drawers• Dishwashers• Laundry to Handle Delicates More Gently than
Hand Washing• Self Cleaning Ovens
Time Saving AppliancesWarming Drawerand Pro-Range
Self Cleaning and Convection Oven
Point of Use Refrigeration
“Eve”olutionShe looks for
• Luxury Appliances
• The Best Tool for the Job
• Relationships are Important
Eve isn’t in the kitchen by herself anymore
SOS Save Our Society
• Save the planet• Earth Friendly Appliances• Energy Saving Dishwashers,
Laundry and Refrigerators• CFC Free Refrigerators• Checkout www.energystar.gov
Look for Energy Star Appliances
“Egonomics”
• A Name, a Number, a Bar Code• No! Give me an Individuality • Appliances with Custom Panels• More Size Options
Special Needs Requires Flexibility in Appliances
Universal Design Big on Individual Style
Elevated Counters for the Tall Chef Shown with Custom Hood
Small Indulgences
• A Mont Blanc Pen instead of a Bic best describes this Trend
• Luxury for the Sake of Luxury
• Why not a Built-in Espresso Maker instead of going out for a latte
Small Indulgences Require the Right Tools to
Make it Perfect
The Perfect Temperature for your Favorite Wine
Perfect Espresso
The Perfect Barbeque
Vigilante Consumer
• Wants the Real Thing• Only the Best Will Do• Does the Research• Looks for Value• Finds the Benefits in High End Appliances
Pleasure Revenge• If it’s NOT GOOD for
me, then let me at it!• Let’s eat red meat,
smoke cigars and drink Martinis
• Wants to enjoy life and have all the toys to help in that quest
• BBQ’s and Wine Storage Units
The Pleasure of Living Well
With All the Best Toys
Barbeque in an outdoor kitchen
“Atmosfear”
Germs like E-Coli and Anthrax Worry me
• Stainless Steel• Water Purification• Good Ventilation• Sanitized Dishes And Laundry• Dependable Refrigeration
Nothing Says Clean Like Stainless Steel
Clean and Sanitize Laundry up to 205 degrees
Double Stainless Laundry Tubs Won’t hold germs
and odors like plastic
All Stainless Interior Dishwasher
Maintaining Good Health withClean Water and Clean Air
Filtered Water to Ensure Your Family’s Health
Range Hoods maintainhealthy air quality
in your home
Cocooning
• Lets stay home and entertain instead of going out
• Where does everyone gravitate• The Kitchen, the Heart of the
Home, the Hearth
Cocooning Made Easy
Everything you need to party at home
Down-Aging
• Boomers Find Comfort in Products from Youth
• Retro• Refrigerators like Grandma’s• Vintage Ranges being Restored
1948 Appliance Store Westinghouse and Jonestown Cabinet
RetroYesteryear’s look with Today’s Technology
First Radar Range over 6’ tall and 750 lbs.
Reproduction Range
Fantasy Adventure
• Cook like a gourmet Chef with Professional Performance Range
• “There are so many dishes I haven’t tried yet and so many exotic ingredients to try.”
• Champagne at 39 degrees is Perfect• “My kitchen is like living year round in
my favorite vacation spot”
Your Dream Vacation Recreated In The Room You Spend The Most Time In
Passionate Cooks need the right tools first, placed in a creatively inspiring environment
Cashing Out
• Wants Simplicity• Wants Quiet• Getting Back to Basic• Down-Sizing Living Space• Space Saving Dual Function
Appliances
Dual Function
Convection Microwave
Speed Cook
Washer/Dryer Combination
Dual Function AppliancesSpace SavingBudget Oriented
Cooking & Cooling Together in One Appliance
Microwave Hood Combo
Integrated Refrigeration
Sub-Zero 700 Series Refrigeration
Integrated Dishwashers
Integrated Oven and Cooktop
Integrated Warming Drawer
Specialty Appliances
Wine Storage with Refrigerator Drawers Integrates Completely into Cabinetry
Mix and Match Cooktop OptionsTo Customize for your Favorite Cooking Style
Translating Trends to Meet Consumer Appliance Needs
• Professional Performance• Integrated Design• Specialty• Energy Saving• Time Saving• Dual Function