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Theo Forbath's presentation during the Strategy & Innovation session at 4A's Strategy Festival 2013. He is the VP, Innovation Strategy for Frog Design. More info at http://www.4asstrategyfestival.com/
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4A's Strategy Festival October 2013
Theo Forbath Global VP, Innovation Strategy [email protected]
Creative
Strategy
Engineering
Innovation Strategy Brand Design Experience Design
Product Design Technology Design Software Engineering frog Think™
Design Research
We bring
game-changing
innovations to market.
Clients come to us with a
broad range of strategic questions:
Our business strategy
practice ensures that the
products and services we
design are market ready and
meet business objectives.
Whether defining a new product or
extending a service portfolio, we
understand how the full ecosystem
is affected.
six
offerings: Futurecasting
Market Attractiveness Evaluation
frogFocus
Ecosystem Landscape Evaluations
Conceptual Architecture
Product Realization Management
Device Manufacturer:
Telco:
DEI:
Global Energy Provider:
Global System
Manufacturer:
Home Energy
FROM:
A World of Things
TO: A World of Smart, Connected, Programmable Things
2nd WAVE Social Graph
3rd WAVE Physical Graph
1st WAVE Information Graph
This has happened
over the last sixty
years of technology
evolution in
three waves
The
First wave
was typified
by computing
experiences
that were
immobile and
lacked
contextual
awareness
Second wave
35
Minimize costs
associated with
maintenance,
repair and
operations, as
well as IT
support.
Generate an
information
layer that can
be monetized
by advertising,
direct
marketing, data
brokering,
research
reports, etc.
Generate an
information
layer that
amplifies the
value of a
product or
service
Better and lower
cost sensors and
communications
have created
entirely new
forms of value.
These are cases
where IoT doesn’t
just amplify a
product, but
creates a
datastream that is
the product.
FOUR FORMS OF
BUSINESS VALUE CREATION
CREATE NEW
VALUE
LOWER
RUNNING COSTS
AMPLIFY
THE PRODUCT
SELL THE
DATASTREAM