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Group // Allison Donahue and Defne Toros
Project // Tic Tac Summer Brand
Class // Brand Identity
Term // Spring 2015
Professor // Alessandro Baici
POP IT 3
CONCEPT
We do not like the shape of the Tic Tac container.Summer is a fun, relaxing, refreshing time.The square shape of the current container does not portray those qualities.We need something more fresh and summerlike.We want our fl avors to make you think you’re in paradise, whatever your perception of paradise is.
IDEA
POP IT 4
We want our Tic Tac container to portray the world-wide image of the popsicle. Not only will the container be more interactive, but more organic and fun.Tic Tac is already a popular brand, but the refreshed image will att ract the younger crowd even more.There’s always the possibility of adding the popsicle stick to the container for display and packaging purposes.
POP IT!it’s summertime
REASON FOR NAME
POP IT 7
There are a couple of different meanings behind our summer brand name.We shortened popsicle, so it’s sort of a play on words.We also thought about the action of “popping the tic tac into your mouth.”We also encourage you to be active during the summer by “popping your body” while working out.
CONTAINER DESIGN 2
POP IT 10
With the stick, the tic tac container would sit in the packaging like this so the customer can pick it up by the stick.
mint breeze
POP IT 12
Pop It!It’s Summerti me
berry paradise
Pop It!It’s Summerti me
berry paradise
Pop It!It’s Summerti me
lemon lime
Pop It!It’s Summerti me
Packaging ideas version 1 with transparency and on the actual container.
PACKAGING IDEA 1
POP IT 13
Pop It!It’s Summerti me
lemon lime
Pop It!It’s Summerti mePop It!
It’s Summerti me
berry paradisezingy orange
PACKAGING IDEA 2
Packaging ideas version 2 with a transparent fruit
POP IT 14
Pop It!It’s Summerti me
zingy orange lemon lime
It’s Summerti mePop It! Pop It!It’s Summerti me
berry paradise
PACKAGING IDEA 3
Packaging ideas version 2 with a transparent popsicle
POP IT 15
Pop It!It’s Summerti me
zingy orangelemon limeIt’s Summerti mePop It!
berry paradise
Pop It!It’s Summerti me
PACKAGING IDEA 4
Packaging ideas version 2 with a transparent popsicle and popsicle stick
POP IT 16
It’s Summerti mePop It!
Pop It!zingy orangelemon lime
Pop It!berry paradise
Pop It!
Summer 2015 Edition
New
ADVERTISING