Transform Your Email Strategy With Design Leadership

Andrea Mignolo | @pnts

TEDC16

@pnts

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

interface | interaction | product

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

-10 =

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

We’re BFFs

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

BRAND A BRAND B BRAND C BRAND D BRAND E

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

BRAND A BRAND B BRAND C BRAND D BRAND E

MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

BRAND A BRAND B BRAND C BRAND D BRAND E

clearclear obfuscated

obfuscated

MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP

passive-aggressive passive-aggressive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

BRAND A BRAND B BRAND C BRAND D BRAND E

clear obfuscated

MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP

clear obfuscatedpassive-aggressive passive-aggressive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

BRAND A BRAND B BRAND C BRAND D BRAND E

clear obfuscated

MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP

clear obfuscatedpassive-aggressive passive-aggressive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

BRAND A BRAND B BRAND C BRAND D BRAND E

clear obfuscated

MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP

clear obfuscatedpassive-aggressive passive-aggressive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

BRAND A BRAND B BRAND C BRAND D BRAND E

clear obfuscated

MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP

clear obfuscatedpassive-aggressive passive-aggressive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

BRAND A BRAND B BRAND C BRAND D BRAND E

clear obfuscated

MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP

clear obfuscatedpassive-aggressive passive-aggressive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

BRAND A BRAND B BRAND C BRAND D BRAND E

clear obfuscated

MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP

clear obfuscatedpassive-aggressive passive-aggressive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

1. Design

2. Leadership

3. Design Leadership

4. Design Leadership + Email Strategy

5. Putting it into Practice

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

1. Design

2. Leadership

3. Design Leadership

4. Design Leadership + Email Strategy

5. Putting it into Practice

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

What is design?

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

graphic design

industrial design

interaction design

interface design

user experience design

service design

database design

software design

email design

motion design

editorial design

systems design

brand design

organizational design

information design

algorithm design

kinetic design

interactive design

product design

fashion design

interior design

urban design

architecture design

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

https://waleedzuberi.com/wp-content/uploads/2014/04/design-as-john-heskett2-1024x453.jpg

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

“Design is the rendering of intent.”- Jared Spool

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

WTF?

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

“Design doesn’t work if you don’t know your intent.

Otherwise, you’ll find yourself in the land of mullets, half-cafs,

cran-grape drinks, platypuses, and El Caminos. (Granted,

platypuses are pretty cool. But they’re filled with poison.)”

- Mike Montiero

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

good design:

Thoughtful. Serves people. Appropriate. Empathy. Coherent. Vision. Collaborative.

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

1. Design

2. Leadership

3. Design Leadership

4. Design Leadership + Email Strategy

5. Putting it into Practice

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

What is leadership?

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

“Leadership is a conversation”- Boris Groysberg and Michael Slind

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

From “Moments of Impact” by Chris Ertel and Lisa Kay Solomon

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

good leadership:

Thoughtful. Serves people. Inspiring. Empathy. Motivating. Vision. Collaborative.

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

1. Design

2. Leadership

3. Design Leadership

4. Design Leadership + Email Strategy

5. Putting it into Practice

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

What is design leadership!?

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

Thoughtful. Serves people. Appropriate. Empathy. Coherent. Vision. Collaborative.

good design:

Thoughtful. Serves people. Inspiring. Empathy. Motivating. Vision. Collaborative.

good leadership:

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

“Designers can design a solution to a problem, but they can’t design a solution to a disagreement.”

- Mike Montiero

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

1. Design

2. Leadership

3. Design Leadership

4. Design Leadership + Email Strategy

5. Putting it into Practice

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

subject: customer account password reset

subject: password reset confirmation for Andrea Mignolo

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

vs.

BRAND B, C, D, & E

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

Email strategy shouldn’t just apply to email marketing.

It should apply to everything.

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

Design is the rendering of intent.

Leadership is a conversation.

Design leadership is a conversation about intention.

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

1. Design

2. Leadership

3. Design Leadership

4. Design Leadership + Email Strategy

5. Putting it into Practice

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

1. Have a vision

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

2. Start small

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

3. Find allies

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

4. Be aligned

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

5. Be patient

TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive

1. Have a vision 2. Find allies 3. Start small 4. Inspire the future 5. Be patient

@pnts

hi@pnts.us

Thank You