Are

You MyEmotional

Type ?

B y N ancy Mazzone

As children we relate to the world first through images.

Then we are given a set of letters and we learn that when we combine them we can define what we see visually.

As Graphic Designers we push the envelope one step further.

By using specific fonts we can illustrate the emotion behind the words.

What we choose to include or

exclude draws attention to our

Message. The strong, bold, even

lettering in this type is in conflict

with the background.It leaves us

disoriented as if we were

Love struck!

When you design the visualappearance of a message,You are adding some interpretation to it.

The choices of type for the names of these four people can be interpreted as a clue to their personalities.

The choice of a type face canManipulate the meaning of a word.

Anger, can be described as a dark feeling that callsFor a black, heavy typeface

Anger needs room toExpand sometimes

Shout out LOUD!

It helps if the letters are notPerfectly worked outAnd closed IN.

A well BalancedUniverse or HELVTICA would not do

Interesting layouts

ATTENTION to the message.

HAPHAZARD

Placement of

TYPE

Adds to this Creative

Poem……

Leading

Your eyes around.

Echoing the casual Stream of the written word.

Clever type treatment reinforces the

Between image

and

words.

EMOTIONALCONNECTION

REPITITION & SIZE, IMPORTANT ELEMENTS OF DESIGN ALLOWS US TO USE THE TOOLS TO BOLDLY SHOUT or softly whisper the message.

Different type faces areclassified by theirindividual characteristicsallowing us the choice of being specific incontrolling the emotionsof the viewer.

Embracing the choices of

TYPE available to

enhance and reinforce the meaning of words, is one of the challenges we as graphic designers can use to our advantagein casting theJob of emotional sales.

Type

To research this topic further see links below:

www.designingwithtype.com/essays/essayRand.html

http://experiencedynamics.blogs.com/site_search_usability/2004/08/

http://www.creativepro.com/story/feature/17988.html