U-verse Online Presentation

&

AT&T U-verse Online®

a smarter way to watch

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making

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there was 57 channelsand nothin’ on” ~Bruce Springsteen

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finding something towatch can be tough

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for years we’ve tried tomake it less so

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1998TiVo Suggestions

arrive

1953TV Guide published

1956remote control

introduced

1981on-screen

program guides appear

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yet we still can’t decideon anything

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if deciding is the hardest part, let’s make that easier

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know what you like

hi, Christhere are 2 newepisodes ready

for you!

What you’ve watched, what you’ve recorded at home and what’s waiting in your online queue. We’re talking an intuitive experience.

U-verse Online should

recommendby mood

how are youfeeling today?

Tell it how you feel and it’ll show you what to watch. One

day, you won’t even have to do that — it’ll know by

monitoring your social feeds.


make suggestions based on time of day

In the morning, get sports highlights with your coffee. Over lunch, a half-hour comedy to go withyour leftovers.

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pm


tell you whatfriends love most

Friends are always recommending movies and shows. Now when they talk

about something on Twitter or Facebook, it’ll appear on your page.


while we’re at it...

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also reward your viewing

Unlock special content and win prizes — the more you interact, the more you’ll get. It’s that easy.


let you shareclips you create

Assemble your own show highlights, program your own channels and enjoy other ways to make the content yours.


go anywhereMove content from your TV to your phone or add a set-top box that serves up programming just for you (because it knows you’re sitting in front of it).


U-verse Online should do all this, because...

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doesn’t

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doesn’t

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doesn’t

here’s how we’llmake it happen:

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U-VERSE ONLINEThe goal of U-verse Online is to put the user in control of their entertainment experience across all devices. This is achieved by focusing on the areas highlighted in the map below.

Set TopKEY: Desktop Mobile Tablet

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MOOD RECOMMENDATIONSUsers can discover new content by revealing their mood. Moods can range from basic (“Romance” = Sleepless in Seattle) to specific (“whimsical” = Big Fish).


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DEVICE/USER DETECTIONUsers create a profile that houses their preferences, custom playlists and calendar/reminders. They can also see friends’ profiles to discover new content.


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U-VERSE CLOUDSyncs all of a user’s U-verse devices so they can access their profile, complementary content, purchased movies/shows, and live content. Also enables the transfer (flicking) of content between devices.


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GAMIFICATIONUsers check-in to shows and movies, participate in trivia and other challenges, and collect points/badges to unlock exclusive content.


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REINVENTED SCRUBBERThe new scrubber includes tools that enhance the user’s viewing experience, including heat mapping, viewer comments, and the ability to cut clips.


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the impact will be

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improved discoverythe impact will be

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greater engagement

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greater engagementbetter retention

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greater engagementbetter retentionplus new subscribers

AT&T U-verse Online:®

it’s tuned to you

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the new

VISIONING/DIGITAL

ROADMAP

weeks: 1-4

CONCEPTUAL DESIGN

weeks: 5-8

EXPERIENCE DESIGN

weeks: 8-15

CREATIVE DESIGN

weeks: 13-23

USABILITY TESTING

weeks: 22-26

FINAL STEPS

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Scope, Timing & Cost

Development of experience strategy across desktop, tablet, mobile

Competitive analysis

Ideation

Initial creative boards

Two distinct concepts consisting of home page and select interior pages

Interaction flows for selected concept

Wireframes for desktop, tablet and mobile

Content strategy

Visual designs (comps) for 3 screens: desktop, tablet and mobile

Build guide for handoff

Prototype development

Test plan

Scenario development

Reporting (usability findings)

Functional specs

Delivery of PSD files

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TOTAL COST: $1,200,000

Thanks!

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Design

U-verse Online Presentation