User Experience Desing - LinkedIn groups feature

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Adding a new feature to an existing product TOPICS Research, Ideation, Prototyping, Usability Testing BRIEF LinkedIn wants to boost its "Groups" feature by adding collaboration and task management for companies and co-workers. CLIENT Project for User Experience Design Immersive at General Assembly, Sydney 2014 CHALLENGES Identified where in the app this feature was to be introduced and developed an understanding of how users manage networking contacts both in the physical and digital manner. DURATION 2 weeks of 8 week course MY ROLE UX designer - individual project TOOLS Axure, Omnigraffle, Excel, Google Form, Sharpies & paper.

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  • 1. BRIEF LinkedIn wants to boost its "Groups" feature by adding collaboration and task management for companies and co-workers. CLIENT Project for User Experience Design Immersive at General Assembly, Sydney 2014 DURATION 2 weeks of 8 week course MYROLE UX designer - individual project TOOLS Axure, Omnigrae, Excel, Google Form, Sharpies & paper. RESULTS Benets for the business Findings of what users want Similarities and dierences with the regular group feature Suggested next steps UXMethodologies: Research, Ideation, Prototyping, Usability Testing. Adding a new feature to an existing product SARAMICHELAZZO User Experience Designer hello@sara.michelazzo.com www.saramichelazzo.com

2. COMPETITIVEANALYSIS&RESEARCH This involved analyzing existing contact management networking systems, collaboration and task management tools. Research involved understanding the function of LinkedIn Groups, in particular users participating in an existing group and creating a new group. 3. USERRESEARCH&SURVEY User research involved understanding the target for the new feature, creating an ad hoc survey to understand how LinkedIn group is perceived and how people go about contact management networking and collaboration tools. The survey was completed by 14 people currently living in Sydney. 4. USERRESEARCH&SURVEY 3 personas were built for this project. 1 primary persona: Annah, and 3 secondary personas: her classmates, Linda and Bill and their teacher, Tina. The main scenario was Annah creating a new group with her classmates to complete a project from school. The classmates were able to share les, chat and set a shared calendar. Tina, the teacher was added to the chat later to check their work. 5. "HOWTOINTRODUCETHEFEATURETOTHEGROUP" Meet the brand vision: The mission of LinkedIn is to connect the world's professionals to enable them to be more productive and successful. LinkedIn "collaboration groups" meets this goal by keeping teams organized and ecient and allows them to share information eectively. Introduce the group feature: To understand where to introduce the new feature I have mapped the LinkedIn website and analyzed the navigation system. The goal was to use, when possible, the existing features and the current design patterns. 6. SKETCHING&PROTOTYPING Identify the main LinkedIn pages involved in merging the new feature with the existing one, using LinkedIn design patterns to keep consistency 7. USABILITYTESTING A high delity prototype with full features was built in Axure in order to test every interaction that a user does to open a communication group and share les and updates. A script was prepared for usability interviews and 6 people were asked to complete the tasks above on a laptop sharing their thoughts. 8. ITERATION&PROTOTYPE(AXURE) Data and thoughts from usability testing were collected and analyzed in order to understand shared pain points. The rst design was improved and a second prototype was built. 9. RESULTSANDPITCHTOSTAKEHOLDERS The following image is a map that allows to explain the main ndings of this research in 5 minutes. The presentation covers: Benets for the business Findings of what users want Similarities and dierences with the regular group feature Suggested next steps 10. Leave a feedback or comment :) DESIGNISAWORKINPROGRESS